Riccardo Grasselli
Hi, my name is Riccardo. I'm a full stack marketer and my role is to help companies turn business goals into marketing goals and achieve them through growth, performance, data analysis and process optimization.
About
Hi, my name is Riccardo. I’m a full stack marketer and my role is to help companies turn business goals into marketing goals and achieve them through growth, performance, data analysis and process optimization. I also support companies’ marketing departments in defining and coordinating strategic and performance activities in order to optimize results.
I bring over 5 years of experience as an IT Specialist and have led cross-functional teams of up to 20 people in my role as CMO. My expertise spans lead generation, eCommerce, SaaS, nutra, and local marketing, with a strong track record of scaling campaigns and driving ROI across diverse industries.
- 7 years' experience
- Joined August 2025
Skills· 11
Languages
- EnglishIntermediate
Industry experience
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
- Financial Services
- Healthcare
- Other
Work experience
Leading full stack marketing and project management activities since 2019 to present. Helping companies turn business goals into marketing goals, achieving them through growth, performance, data analysis, and process optimization. Supporting marketing departments in defining and coordinating strategic and performance activities to optimize results. Managing over €20M in ads spent across Meta and Google Ads, leading cross-functional teams up to 20 people as CMO. Expertise in lead generation, eCommerce, SaaS, nutra, and local marketing with a strong record of scaling campaigns and driving ROI across diverse industries such as B2B SaaS, Info business, eCommerce, and Trading.
Education
Certifications and awards
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