Hi, my name is Riccardo. I'm a full stack marketer and my role is to help companies turn business goals into marketing goals and achieve them through growth, performance, data analysis and process optimization. I also support companies' marketing departments in defining and coordinating strategic and performance activities in order to optimize results. I bring over 5 years of experience as an IT Specialist and have led cross-functional teams of up to 20 people in my role as CMO. My expertise spans lead generation, eCommerce, SaaS, nutra, and local marketing, with a strong track record of scaling campaigns and driving ROI across diverse industries.

Riccardo Grasselli

Hi, my name is Riccardo. I'm a full stack marketer and my role is to help companies turn business goals into marketing goals and achieve them through growth, performance, data analysis and process optimization. I also support companies' marketing departments in defining and coordinating strategic and performance activities in order to optimize results. I bring over 5 years of experience as an IT Specialist and have led cross-functional teams of up to 20 people in my role as CMO. My expertise spans lead generation, eCommerce, SaaS, nutra, and local marketing, with a strong track record of scaling campaigns and driving ROI across diverse industries.

Available to hire

Hi, my name is Riccardo. I’m a full stack marketer and my role is to help companies turn business goals into marketing goals and achieve them through growth, performance, data analysis and process optimization. I also support companies’ marketing departments in defining and coordinating strategic and performance activities in order to optimize results.

I bring over 5 years of experience as an IT Specialist and have led cross-functional teams of up to 20 people in my role as CMO. My expertise spans lead generation, eCommerce, SaaS, nutra, and local marketing, with a strong track record of scaling campaigns and driving ROI across diverse industries.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Intermediate

Work Experience

Full Stack Marketer and Project/Growth Manager
January 1, 2019 - Present
Leading full stack marketing and project management activities since 2019 to present. Helping companies turn business goals into marketing goals, achieving them through growth, performance, data analysis, and process optimization. Supporting marketing departments in defining and coordinating strategic and performance activities to optimize results. Managing over €20M in ads spent across Meta and Google Ads, leading cross-functional teams up to 20 people as CMO. Expertise in lead generation, eCommerce, SaaS, nutra, and local marketing with a strong record of scaling campaigns and driving ROI across diverse industries such as B2B SaaS, Info business, eCommerce, and Trading.

Education

Master's degree in Engineering in Computer Science at Academic University "La Sapienza" - Rome
January 1, 2018 - January 1, 2022
Bachelor's Degree in Computer Engineering at University "Roma Tre" - Rome
January 1, 2014 - January 1, 2017

Qualifications

English Certification B2 (CLA Roma Tre)
January 11, 2030 - August 27, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Financial Services, Healthcare, Other