Udita Anand
I am a young and dynamic professional with deep-rooted experience working across top agencies, managing high-impact campaigns for renowned Indian and global brands.
About
I am a young and dynamic professional with deep-rooted experience working across top agencies, managing high-impact campaigns for renowned Indian and global brands. I am known for combining strategic problem-solving with a collaborative approach to deliver brand stories that resonate and drive results. I bring a hands-on understanding of consumer behavior, client servicing, and cross-functional coordination, which has made me agile in my approach.
Throughout my career, I have contributed to repositioning brands and crafting social media strategies that drive engagement and positive brand sentiment. I enjoy managing client relationships, optimizing workflows, and creating impactful brand narratives that elevate the brand’s presence in the market.
- 4 years' experience
- Joined August 2025
Languages
- EnglishFluent
Industry experience
- Consumer Goods
- Media & Entertainment
- Retail
More experts in Mumbai, India
Work experience· 6 roles
Developed effective social media strategies for premium brands like Jeep, leading to a 2% increase in brand engagement and 35% increase in positive brand sentiments. Contributed to the development of an Effie Awards India 2023 case study for a leading automobile brand, highlighting strategic thinking and storytelling skills. Managed key client relationships across brands such as Citroën, Healthians, Bajaj, and Bridgestone. Served as primary contact to ensure alignment between client expectations and internal teams. Optimized internal workflows for enhanced team efficiency and improved quality of output.
Driving integrated brand campaigns for HUL Comfort and global brands like Coca-Cola, managing end-to-end execution from strategic planning to final rollout across digital and traditional media. Contributed to repositioning Comfort from a functional fabric conditioner to a sensorial, beauty-inspired brand, elevating its narrative to align with the world of luxury perfumes.
Developed social media strategies for premium brands like Jeep, resulting in a 2% increase in brand engagement and 35% increase in positive brand sentiment. Contributed to an Effie Awards India 2023 case study for a leading automobile brand, showcasing strategic thinking and storytelling. Managed client relationships across brands including Citroën, Healthians, Bajaj, and Bridgestone, acting as a primary contact to ensure alignment between clients and internal teams. Optimized internal workflows related to briefing, coordination, and vendor management to improve team efficiency and output quality.
Education
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