Alvin Lim Wai Hoe

Collaborated closely with brand partners for online engagement, coordinating quarterly workshops and events promoting AMD products, such as AMD Ryzen Radeon launches and content creator workshops with hundreds of participants. Proposed and allocated media spend based on objectives and KPIs, built and nurtured a local AMD community growing organically to 3.1k followers in 3 months. Managed and coordinated offline and online activities, regional demand marketing initiatives, and cross-functional teams across regions. Partnered with local media to amplify brand messaging and managed KOL relationships with influencers boasting hundreds of thousands of followers. Monitored and analyzed competitive landscape to maintain a competitive edge.

Develop and execute region-specific social media strategies aligned with global brand goals. Localize global campaigns to fit cultural and linguistic nuances of APAC markets. Define KPIs and coordinate social calendars across platforms including Meta, Instagram, TikTok, X, LinkedIn, YouTube, and RED. Manage content production pipeline from ideation to publishing ensuring brand tone and consistency. Support local product launches, events, and campaigns. Oversee moderation and engagement strategies, handle customer inquiries in collaboration with customer service, and monitor sentiment for potential PR or crisis issues. Plan and execute paid social media campaigns with media agencies, optimizing campaigns by performance metrics. Track and report KPIs with tools such as Sprinklr, Hootsuite, Sprout Social providing actionable insights to leadership. Identify and manage influencer and KOL collaborations and liaise with internal teams and external agencies to ensure brand storytelling and ca

Strategically advertised products and brands for optimal effectiveness and reach. Managed brand partnerships, collaborating and maintaining relationships with brand partners for online activities and joint initiatives.