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I am a Regional Marketing, Social Media Management, Advertising, and Event Management professional with 7 years of experience, equipped with knowledge in Business Administration and Management. I specialize in marketing, social media advertising, market research, and PR. Throughout my career, I have worked extensively with brands like Advanced Micro Devices (AMD), collaborating closely with partners and local markets to boost online engagement, brand exposure, and community growth across the APAC region. I excel at executing media spend plans aligned with campaign objectives and KPIs, managing influencer collaborations, and orchestrating both online and offline events that drive significant engagement and awareness. My experience includes building and nurturing local communities, coordinating cross-functional and regional teams, and delivering actionable insights through competitive landscape monitoring and analytics.…I am a Regional Marketing, Social Media Management, Advertising, and Event Management professional with 7 years of experience, equipped with knowledge in Business Administration and Management. I specialize in marketing, social media advertising, market research, and PR. Throughout my career, I have worked extensively with brands like Advanced Micro Devices (AMD), collaborating closely with partners and local markets to boost online engagement, brand exposure, and community growth across the APAC region. I excel at executing media spend plans aligned with campaign objectives and KPIs, managing influencer collaborations, and orchestrating both online and offline events that drive significant engagement and awareness. My experience includes building and nurturing local communities, coordinating cross-functional and regional teams, and delivering actionable insights through competitive landscape monitoring and analytics.

Alvin Lim Wai Hoe

Social Media Manager, Marketing Strategist, Brand Strategist, +2

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I am a Regional Marketing, Social Media Management, Advertising, and Event Management professional with 7 years of experience, equipped with knowledge in Business Administration and Management. I specialize in marketing, social media advertising, market research, and PR. Throughout my career, I have worked extensively with brands like Advanced Micro Devices (AMD), collaborating closely with partners and local markets to boost online engagement, brand exposure, and community growth across the APAC region. I excel at executing media spend plans aligned with campaign objectives and KPIs, managing influencer collaborations, and orchestrating both online and offline events that drive significant engagement and awareness. My experience includes building and nurturing local communities, coordinating cross-functional and regional teams, and delivering actionable insights through competitive landscape monitoring and analytics.…I am a Regional Marketing, Social Media Management, Advertising, and Event Management professional with 7 years of experience, equipped with knowledge in Business Administration and Management. I specialize in marketing, social media advertising, market research, and PR. Throughout my career, I have worked extensively with brands like Advanced Micro Devices (AMD), collaborating closely with partners and local markets to boost online engagement, brand exposure, and community growth across the APAC region. I excel at executing media spend plans aligned with campaign objectives and KPIs, managing influencer collaborations, and orchestrating both online and offline events that drive significant engagement and awareness. My experience includes building and nurturing local communities, coordinating cross-functional and regional teams, and delivering actionable insights through competitive landscape monitoring and analytics.

Available to hire

I am a Regional Marketing, Social Media Management, Advertising, and Event Management professional with 7 years of experience, equipped with knowledge in Business Administration and Management. I specialize in marketing, social media advertising, market research, and PR. Throughout my career, I have worked extensively with brands like Advanced Micro Devices (AMD), collaborating closely with partners and local markets to boost online engagement, brand exposure, and community growth across the APAC region.

I excel at executing media spend plans aligned with campaign objectives and KPIs, managing influencer collaborations, and orchestrating both online and offline events that drive significant engagement and awareness. My experience includes building and nurturing local communities, coordinating cross-functional and regional teams, and delivering actionable insights through competitive landscape monitoring and analytics.

Skills

Social Media Design

Copywriting

SEO

Experience Level

Social Media Design

Expert

Copywriting

Expert

SEO

Intermediate

Work Experience

Social Media Management at Computest Adigital Indonesia

October 1, 2019 - August 27, 2020

Managed AMD Social Media Platform, steadily gaining 2-3k followers with organic reach and surpassing 75k Facebook followers. Engaged with customers for warranty, promotion, and redemption. Assisted in resolving software and hardware issues. Conducted market research to gather local market insights and designed suitable local content to boost brand exposure and awareness.

Digital Marketing Social Media Management at Computest Adigital Indonesia

July 1, 2020 - August 27, 2025

Strategically advertised products and brands for optimal effectiveness and reach. Managed brand partnerships, collaborating and maintaining relationships with brand partners for online activities and joint initiatives.

Marketing Lead & Social Media Manager at Computest Adigital Indonesia

December 31, 2025 - August 27, 2025

Collaborated closely with brand partners for online engagement, coordinating quarterly workshops and events promoting AMD products, such as AMD Ryzen Radeon launches and content creator workshops with hundreds of participants. Proposed and allocated media spend based on objectives and KPIs, built and nurtured a local AMD community growing organically to 3.1k followers in 3 months. Managed and coordinated offline and online activities, regional demand marketing initiatives, and cross-functional teams across regions. Partnered with local media to amplify brand messaging and managed KOL relationships with influencers boasting hundreds of thousands of followers. Monitored and analyzed competitive landscape to maintain a competitive edge.

APAC Regional Social Media Manager at Advanced Micro Devices (AMD)

January 1, 2025 - Present

Develop and execute region-specific social media strategies aligned with global brand goals. Localize global campaigns to fit cultural and linguistic nuances of APAC markets. Define KPIs and coordinate social calendars across platforms including Meta, Instagram, TikTok, X, LinkedIn, YouTube, and RED. Manage content production pipeline from ideation to publishing ensuring brand tone and consistency. Support local product launches, events, and campaigns. Oversee moderation and engagement strategies, handle customer inquiries in collaboration with customer service, and monitor sentiment for potential PR or crisis issues. Plan and execute paid social media campaigns with media agencies, optimizing campaigns by performance metrics. Track and report KPIs with tools such as Sprinklr, Hootsuite, Sprout Social providing actionable insights to leadership. Identify and manage influencer and KOL collaborations and liaise with internal teams and external agencies to ensure brand storytelling and ca