I am a results-driven marketing professional with a strong background in content creation, digital marketing, and brand collaborations. I specialize in developing user-generated content (UGC), influencer marketing strategies, and social media campaigns that enhance brand awareness and engagement. With expertise in digital advertising, performance marketing, and conversion rate optimization, I am passionate about storytelling, understanding consumer behavior, and leveraging data-driven marketing approaches to drive conversions and build meaningful brand relationships.

CAUAN APETRANSKI

I am a results-driven marketing professional with a strong background in content creation, digital marketing, and brand collaborations. I specialize in developing user-generated content (UGC), influencer marketing strategies, and social media campaigns that enhance brand awareness and engagement. With expertise in digital advertising, performance marketing, and conversion rate optimization, I am passionate about storytelling, understanding consumer behavior, and leveraging data-driven marketing approaches to drive conversions and build meaningful brand relationships.

Available to hire

I am a results-driven marketing professional with a strong background in content creation, digital marketing, and brand collaborations. I specialize in developing user-generated content (UGC), influencer marketing strategies, and social media campaigns that enhance brand awareness and engagement.

With expertise in digital advertising, performance marketing, and conversion rate optimization, I am passionate about storytelling, understanding consumer behavior, and leveraging data-driven marketing approaches to drive conversions and build meaningful brand relationships.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Freelancer UGC Creator & Digital Marketer at Allure - Beleza e Bem estar
January 1, 2023 - Present
Collaborated with brands to develop engaging, high-quality user-generated content (UGC) for social media campaigns. Crafted compelling video and photo content optimized for Instagram, TikTok, and other platforms to drive brand engagement. Developed content strategies aligned with brand messaging, audience demographics, and marketing objectives. Tracked and analyzed campaign performance to optimize future strategies. Implemented social media growth strategies, influencer partnerships, and paid media campaigns to maximize brand exposure. Managed social media accounts, creating and scheduling content to drive audience engagement. Developed marketing campaigns aligned with brand goals, increasing reach and conversions. Collaborated with design and content teams to create visually appealing, high-performing marketing materials. Monitored and analyzed social media and marketing performance metrics to optimize strategies. Executed digital advertising campaigns using Facebook Ads, Google Ads,
Marketing Team - Internship at The Hedgehog Company | New York City
December 31, 2020 - August 27, 2025
Conducted market research and competitor analysis to identify growth opportunities. Collaborated with design and content teams to create visually appealing, high-performing marketing materials. Implemented email marketing campaigns, A/B testing, and audience segmentation to improve customer engagement.

Education

Bachelor's Degree in Social Work at Unicentro University - Brazil
January 11, 2030 - August 27, 2025
Communication Skills in International Advertising at Pace University - New York, NY
January 1, 2023 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet