Available to hire
I am an experienced analyst with over four years of expertise in market research and competitive analysis. I excel in client onboarding, implementing media intelligence tools like Meltwater, and leading research-driven reporting. With a strong editorial background focusing on corporate communication, I thrive on turning data into actionable insights.
Throughout my career, I have demonstrated leadership in media monitoring and automating real-time alerts, enhancing reporting efficiency and strategic decision-making. My multidisciplinary experience spans media analysis, editorial work, and community management, showcasing my adaptability and commitment to quality and collaboration.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Executive at Omnicom Media Group
August 1, 2023 - PresentLed Omnicom India's first APAC collaboration, streamlining media monitoring with Meltwater and delivering over 30 data-driven reports for strategic decision-making. Analyzed 500+ media articles weekly, identifying key industry trends and competitor strategies to support business growth. Automated real-time media alerts, improving reporting efficiency by 40% and ensuring timely insights for clients.
Media Analyst at Wipro
August 1, 2023 - August 27, 2025Led media monitoring for fintech clients in the US market, analyzing over 1000 media mentions monthly using Brandwatch, and driving data-backed strategic decisions. Developed a media monitoring guide and trained 10+ team members, ensuring consistent reporting accuracy and high-performance standards. Conducted more than 20 in-depth market research and competitor analysis reports, delivering actionable insights and strengthening client relationships.
Sub-Editor at Devdiscourse
May 1, 2021 - August 27, 2025Reviewed 500+ syndicated articles daily, ensuring style guide consistency and a seamless reading experience. Supported global content development, boosting article quality and volume through collaboration with writers, graphic artists, and post-production teams. Led a successful online campaign on India's then Farm Laws, driving engagement through live discussions and social media coverage.
Senior Executive at Omnicom Media Group
August 1, 2023 - PresentLed Omnicom India's first APAC collaboration by streamlining media monitoring using Meltwater and delivering 30+ data-driven reports to facilitate strategic decision-making. Analyzed over 500 media articles weekly to identify key industry trends and competitor strategies supporting business growth. Automated real-time media alerts which boosted reporting efficiency by 40% and ensured timely insights for clients.
Media Analyst at Wipro
August 1, 2023 - August 27, 2025Led media monitoring for fintech clients in the US market by analyzing 1000+ media mentions monthly using Brandwatch, driving data-backed strategic decisions. Developed a media monitoring guide and trained 10+ team members to ensure consistent reporting accuracy and high-performance standards. Conducted more than 20 in-depth market research and competitor analysis reports that delivered actionable insights and strengthened client relationships.
Sub-Editor at Devdiscourse
May 1, 2021 - August 27, 2025Reviewed 500+ syndicated articles daily ensuring style guide consistency and a seamless reading experience. Supported global content development by boosting article quality and volume through collaboration with writers, graphic artists, and post-production teams. Led a successful online campaign on India's then Farm Laws, driving engagement through live discussions and social media coverage.
Senior Executive at Omnicom Media Group
August 1, 2023 - PresentLed Omnicom India's first APAC collaboration, streamlining media monitoring with Meltwater and delivering over 30 data-driven reports for strategic decision-making. Analyzed 500+ media articles weekly, identifying key industry trends and competitor strategies to support business growth. Automated real-time media alerts, increasing reporting efficiency by 40% and ensuring timely insights for clients.
Media Analyst at Wipro
August 1, 2023 - September 3, 2025Led media monitoring for fintech clients in the US market, analyzing over 1,000 media mentions monthly using Brandwatch to drive data-backed strategic decisions. Developed a media monitoring guide and trained 10+ team members to ensure consistent reporting accuracy and high-performance standards. Conducted 20+ in-depth market research and competitor analysis reports, delivering actionable insights and strengthening client relationships.
Sub-Editor at Devdiscourse
May 1, 2021 - September 3, 2025Reviewed 500+ syndicated articles daily, ensuring style guide consistency and a seamless reading experience. Supported global content development, boosting article quality and volume through collaboration with writers, graphic artists, and post-production teams. Led a successful online campaign on India's then Farm Laws, driving engagement through live discussions and social media coverage.
Senior Executive at Omnicom Media Group
August 1, 2023 - PresentLed Omnicom India's first APAC collaboration, streamlining media monitoring with Meltwater and delivering 30+ data-driven reports for strategic decision-making. Analyzed over 500 media articles weekly to identify key industry trends and competitor strategies supporting business growth. Automated real-time media alerts, boosting reporting efficiency by 40% and ensuring timely insights for clients.
Media Analyst at Wipro
August 1, 2023 - September 3, 2025Led media monitoring for fintech clients (US market), analyzing 1000+ media mentions monthly using Brandwatch, driving data-backed strategic decisions. Developed a media monitoring guide and trained 10+ team members, ensuring consistent reporting accuracy and high-performance standards. Conducted 20+ in-depth market research and competitor analysis reports, delivering actionable insights and strengthening client relationships.
Sub-Editor at Devdiscourse
May 1, 2021 - September 3, 2025Reviewed 500+ syndicated articles daily, ensuring style guide consistency and a seamless reading experience. Supported global content development, boosting article quality and volume through collaboration with writers, graphic artists, and post-production teams. Led a successful online campaign on India's then Farm Laws, driving engagement through live discussions and social media coverage.
Education
Masters in English Literature at Gurukul Kangri University
January 1, 2017 - January 1, 2019Bachelors in Arts at HNB Garhwal University Central University
January 1, 2014 - January 1, 2017Masters in English Literature at Gurukul Kangri University
January 1, 2017 - January 1, 2019Bachelors in Arts at HNB Garhwal University Central University
January 1, 2014 - January 1, 2017Masters in English Literature at Gurukul Kangri University
January 1, 2017 - January 1, 2019Bachelors in Arts at HNB Garhwal University Central University
January 1, 2014 - January 1, 2017Masters in English Literature at Gurukul Kangri University
January 1, 2017 - January 1, 2019Bachelors in Arts at HNB Garhwal University Central University
January 1, 2014 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Financial Services, Professional Services, Education, Non-Profit Organization
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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