Evere T. Ruth

Copywriter (Freelance) at Various Clients

Provided copywriting services since 2010 including TV commercial copy, radio scripts, live DJ reads, digital and product copy for clients such as Polvora, AdCastells, Toys"R"Us, Verizon Wireless, and others. Wrote corporate letters, edited web content, crafted dynamic emails, and developed scripts for online TV series. Published three novels and wrote multiple screenplays and teleplays.

Copywriter at GlobalHue

Conceived and wrote copy for multi-channel advertising campaigns for clients including Subway, Verizon Telecom and Wireless, Bermuda Department of Tourism, 2010 Census, MGM Grand Detroit, BlackPlanet, US Navy, Walmart, and Chrysler. Developed TV and radio scripts, print copy, direct mailers, in-store displays, and web content. Crafted a congratulatory letter for Bermuda’s Premier to President Obama.

Copywriter (Freelance) at Various Clients

Provided freelance editorial and copywriting work from 2002 to 2008. Roles included Associate Editor for 2 AM New York Daily Newspaper managing story compilation, editing, interviewing, page design, and photo procurement. Wrote direct mailers, website and print copy for clients such as Twinings Tea, Eva’s Village, Alameda Center for Rehabilitation, and others. Produced press releases, trade show materials, and other marketing content.

Copywriter at GraphicType Services

Managed all copywriting and editing for company (1999-2002) including ads, brochures, direct advertising, trade show materials, posters, corporate identity, website copy, letters, magazine articles, and press releases. Attended client creative meetings and served as liaison. Produced company newsletter and developed PR opportunities for leadership. Clients included Twinings Tea, Caravan Products, Tyco Systems, Bay State Milling, and more.

Freelance copywriter producing TV, radio, digital and website copy for diverse clients; developed product and corporate copy, emails, and web content; contributed to advertising campaigns and promotional materials.

Copywriter at GlobalHue

Conceived Subway Eaten Word TV campaign; wrote TV, radio, print, and direct mail copy; produced Verizon Wireless copy; created Bermuda Department of Tourism travel content; contributed to campaigns for the 2010 Census, Ad Council, MGM Grand Detroit, US Navy, Walmart, and Chrysler.

Copywriter at GraphicType Services

Wrote and edited ad and marketing copy across media; managed client liaison and PR opportunities; worked on campaigns for Twinings Tea Caravan, IGX Global, Tyco Systems, Geltrude, and other clients; produced newsletter content.

Associate Editor at 2 AM New York Daily Newspaper

Compiled and edited AP/Reuters copy into reader-friendly articles; interviewed subjects; wrote original articles; designed news pages; coordinated with photographers and designers to produce polished pages.

Copywriter (Freelance) at Self-employed / Freelance

Copywriter providing creative and product copy for TV, radio, digital banners, emails and websites for clients including Polvora, AdCastells, Toys"R"Us, Verizon Wireless and more.

Copywriter at GlobalHue

Conceived “Eaten Word” TV campaign. Wrote copy for TV commercials, radio spots and live DJ reads. Verizon Wireless copy for print and digital initiatives; Bermuda Department of Tourism; 2010 Census; Ad Council; MGM Grand Detroit; US Navy; Walmart; Chrysler; and other campaigns.

Associate Editor at 2 AM New York Daily Newspaper

Compiled and edited stories culled from the Associated Press and Reuters. Edited stories to reader-friendly lengths, conducted interviews, wrote original articles, designed news pages with Quark XPress, and procured photos with photographers, designers and proofreaders.

Copywriter at GraphicType Services

Wrote/edited all copy for ads, brochures, direct advertising, trade shows, posters, corporate identity, website copy, letters, magazine articles and press releases. Attended creative meetings with clients; wrote company newsletter; acted as liaison between clients and company president; secured PR opportunities for the company president.

Speechwriter at MLK Remembrance Concert

Wrote the speech titled “Continue The Dream” for the MLK Remembrance Concert.

Copywriter at GlobalHue

Conceived 'Eaten Word' television campaign for Subway; wrote copy for TV spots, radio spots and print/online campaigns. Also produced copy for Verizon Telecom (print), Verizon Wireless (radio, print, direct mailers, in-store displays, apparel) and Bermuda Tourism (travel videos, radio, print, web). Also contributed to the 2010 Census, Ad Council, MGM Grand Detroit, BlackPlanet, US Navy, Walmart and Chrysler campaigns.

Copywriter (Freelance) at Posibon

Freelance copywriter; produced campaigns for multiple clients.

Associate Editor at AM New York Daily Newspaper

Compiled and edited AP/Reuters stories; interviewed subjects; wrote original articles; designed news pages with Quark Xpress; procured photos; collaborated with photographers, designers and proofreaders.

Copywriter at Twinings Tea

Wrote direct mailer, website and print copy.