Available to hire
I am a Senior SEO Manager with a track record of driving organic growth, improving conversions, and leading multi-market SEO programs. I specialize in strategy, content alignment with subject matter experts, technical and on-page optimization, and data-driven decision making. I’ve recently cultivated a strong interest in AI and built tooling to accelerate content production, including a Google Sheets AI integration with ChatGPT and a blog on ChatGPT.
I enjoy collaborating with cross-functional teams and stakeholders across APAC and EMEA, mentoring junior teammates, and delivering measurable outcomes. My recent projects focus on BOFU content strategies, GA4/analytics-driven optimization, and scalable SEO processes that balance traffic growth with conversion rate enhancement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior SEO Manager at Havas Media
October 1, 2022 - PresentLed the SEO function managing keyword research, on-page, site, and technical SEO across LinkedIn websites. Developed and implemented SEO and content creation strategies that improved rankings and conversions. Conducted international SEO for APAC and EMEA markets, managed market and competitive research, and utilized tools like SEOclarity, SEMrush, Google Analytics, and Screaming Frog. Built an AI tool integrating ChatGPT with Google Sheets to aid bulk content creation while managing a team and collaborating with global stakeholders.
Senior Technical SEO Specialist at Zazzle
October 1, 2022 - August 27, 2025Responsible for e-commerce SEO recommendations, monitoring user metrics and bookings, position tracking, link building, and addressing technical SEO issues such as canonicalization, robots.txt, crawl budget, duplicate content, and thin content. Conducted international SEO efforts and A/B testing for CTR and CRO improvements. Used Botify, SQL querying via Metabase, and GA4 exploration to inform SEO strategy.
Digital Marketing Technical Executive at Allianz Insurance (Aspira IT Services)
October 1, 2021 - August 27, 2025Executed A/B testing with Adobe Target, event tracking via Google Tag Manager, and data analysis using Google Analytics. Responsible for user experience improvements and conversion rate optimization. Managed code injection via Adobe Launch and Adobe Experience Manager and served as project manager for server migrations and application developments. Engaged in SEO and PPC management.
Senior Digital Marketing Specialist (SEO and Google Ads) at Talbot Lifting And Security Europe
May 31, 2020 - August 27, 2025Performed SEO audits, created and implemented comprehensive SEO strategies including keyword research, content creation, link building, and ongoing analytics. Applied international SEO practices, conducted competitive analysis, and delivered user experience improvements. Managed website development and applied conversion rate optimization techniques.
Digital Marketing Executive at Irish League Of Credit Unions
December 31, 2018 - August 27, 2025Managed the redevelopment project of creditunion.ie including stakeholder relationships. Oversaw SEO, PPC, WordPress website development for affiliated credit unions, and user experience improvements. Also engaged in video editing.
Digital Marketing Executive (SEO and Google Ads) at Chris Mee Group
March 31, 2018 - August 27, 2025Conducted SEO audits and implemented SEO strategies to improve search visibility and website speed significantly. Managed PPC campaigns with a budget over €5100 weekly, including keyword development and bid management. Executed landing page tests and email campaigns, and enhanced social media engagement. Provided training to junior staff and increased online revenue and organic traffic substantially.
Marketing Executive at Lycamobile
July 31, 2015 - August 27, 2025Focused on brand awareness, customer after-sales support, and market research during part-time work concurrent with postgraduate studies.
Digital Marketing Executive and Software Engineer at Better Technology Labs LLP
September 30, 2014 - August 27, 2025Responsibilities included SEO management, PPC advertising, content creation, analytics, and software development across multiple projects like PicBackMan iPhone app, Toolsberry technology profiling product, and Magento responsive theme development. Development roles involved UI design, database management, and community management.
Senior SEO Manager (Promoted from SEO Manager) at LinkedIn - Employed by Havas Media
October 1, 2022 - PresentLead the development and execution of SEO strategies for LinkedIn sites, including keyword research, content creation with subject matter experts, on-page and technical SEO, link building, ongoing analytics, and competitive analysis using SEOclarity, Google Analytics, Google Search Console, Screaming Frog, and SEMrush. Recently developed a BOFU content strategy to boost conversions and managed international SEO across APAC and EMEA. Conducted market research, post-click behavioral analysis, and identified opportunities for optimization. Created an AI tool in Google Sheets integrating ChatGPT for bulk content production and led collaboration with global stakeholders and team members.
Senior Technical SEO Specialist at Zazzle
November 1, 2021 - October 1, 2022Provided ecommerce SEO recommendations, monitored and reported on SEO metrics across channels, tracked keyword positions WoW and YoY, and led link building. Investigated technical issues via Botify, managed hreflang, canonicalization, localization, and noindex strategies, and addressed duplicate content and crawl budget concerns. Executed A/B testing ideas to improve CTR and CRO, performed data analysis and SQL querying in Metabase, and optimized platforms like Khoros. Collaborated with cross-functional teams to improve international SEO performance.
Technical SEO Specialist at Allianz Insurance - Aspira IT Services
June 1, 2020 - October 1, 2021Led A/B testing (Adobe Target), event tracking via Google Tag Manager, and data analysis in Google Analytics. Focused on user experience and conversion rate optimization, injected code using Adobe Launch and Adobe Experience Manager per business requirements, and managed server migrations for Angular applications. Executed broad SEO and PPC activities to improve organic visibility and performance.
Senior SEO Specialist at Talbot Lifting And Security Europe
January 1, 2019 - May 1, 2020Performed comprehensive SEO audits and implemented end-to-end SEO strategies, including keyword research, content creation with subject matter experts, on-page and on-site optimization, link building, and ongoing analytics and competitive analysis. Managed international SEO and conducted post-click behavioral analysis to identify opportunities for improving traffic and conversions.
SEO Executive at Irish League Of Credit Unions
April 1, 2018 - December 1, 2018Redeveloped creditunion.ie; managed relationships with external stakeholders; led SEO and PPC initiatives; contributed to WordPress-based affiliated sites; focused on user experience improvements and cross-functional collaboration.
SEO Executive at Chris Mee Group
January 1, 2016 - March 1, 2018Conducted SEO audits and developed and implemented SEO strategies, including keyword research, content creation with subject experts, on-page and technical SEO, link building, and ongoing analytics and competitive analysis. Improved site speed from 19 seconds to under 2 seconds; led PPC management with a substantial budget, performed CRM-related tasks, and provided junior staff training. Increased online revenue by 100-110% month over month and boosted organic traffic by 30-40% month over month.
Software Engineer at Better Technology Labs LLP
August 1, 2012 - September 1, 2014SEO-focused responsibilities including keyword research, content creation, link building, and ongoing analytics. Managed PPC campaigns in Google Ads, performed keyword bidding optimization, and contributed to multiple internal projects (PicBackMan, Toolsberry, and Magento theme development).
Education
Postgraduate Diploma in Cloud Computing at National College of Ireland, Dublin
January 11, 2030 - August 27, 2025Bachelor of Computer Science at Modern College of Engineering, Pune University
January 11, 2030 - August 27, 2025H.S.C. at Modern College of Arts Science & Commerce, Maharashtra Board
January 11, 2030 - August 27, 2025S.S.C. at Vidya Bhavan High School, Pune, Maharashtra Board
January 11, 2030 - August 27, 2025Postgraduate Diploma in Cloud Computing at National College of Ireland, Dublin
January 11, 2030 - February 14, 2026Bachelor of Computer Science at Modern College of Engineering, Pune University
January 11, 2030 - February 14, 2026H.S.C. at Modern College of Arts Science & Commerce, Maharashtra Board
January 11, 2030 - February 14, 2026S.S.C. at Vidya Bhavan High School, Pune, Maharashtra Board
January 11, 2030 - February 14, 2026Qualifications
Google Ads Certified
January 11, 2030 - August 27, 2025Semrush SEO Certificate
January 11, 2030 - August 27, 2025Google Ads Certified
January 11, 2030 - February 14, 2026Semrush SEO Certificate
January 11, 2030 - February 14, 2026Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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