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Hi, I’m Menahil Bilal. I’ve spent nearly three years specializing in creative marketing, relationship-building, and data-driven strategies to elevate brands and strengthen public relations. I thrive on turning ideas into measurable results and building meaningful connections with audiences and partners. Currently I lead PR and influencer campaigns for Sapphire Retail Limited, driving impressive reach and engagement, and I’m passionate about launching exciting campaigns that resonate locally and globally. I enjoy collaborating with artists, celebrities, and teams to craft compelling stories and deliver business growth.…Hi, I’m Menahil Bilal. I’ve spent nearly three years specializing in creative marketing, relationship-building, and data-driven strategies to elevate brands and strengthen public relations. I thrive on turning ideas into measurable results and building meaningful connections with audiences and partners. Currently I lead PR and influencer campaigns for Sapphire Retail Limited, driving impressive reach and engagement, and I’m passionate about launching exciting campaigns that resonate locally and globally. I enjoy collaborating with artists, celebrities, and teams to craft compelling stories and deliver business growth.

Menahil Bilal

Brand Strategist, Marketing Strategist, PR Freelancer, +4

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Hi, I’m Menahil Bilal. I’ve spent nearly three years specializing in creative marketing, relationship-building, and data-driven strategies to elevate brands and strengthen public relations. I thrive on turning ideas into measurable results and building meaningful connections with audiences and partners. Currently I lead PR and influencer campaigns for Sapphire Retail Limited, driving impressive reach and engagement, and I’m passionate about launching exciting campaigns that resonate locally and globally. I enjoy collaborating with artists, celebrities, and teams to craft compelling stories and deliver business growth.…Hi, I’m Menahil Bilal. I’ve spent nearly three years specializing in creative marketing, relationship-building, and data-driven strategies to elevate brands and strengthen public relations. I thrive on turning ideas into measurable results and building meaningful connections with audiences and partners. Currently I lead PR and influencer campaigns for Sapphire Retail Limited, driving impressive reach and engagement, and I’m passionate about launching exciting campaigns that resonate locally and globally. I enjoy collaborating with artists, celebrities, and teams to craft compelling stories and deliver business growth.

Available to hire

Hi, I’m Menahil Bilal. I’ve spent nearly three years specializing in creative marketing, relationship-building, and data-driven strategies to elevate brands and strengthen public relations. I thrive on turning ideas into measurable results and building meaningful connections with audiences and partners.

Currently I lead PR and influencer campaigns for Sapphire Retail Limited, driving impressive reach and engagement, and I’m passionate about launching exciting campaigns that resonate locally and globally. I enjoy collaborating with artists, celebrities, and teams to craft compelling stories and deliver business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PR Executive at Sapphire Retail Limited

January 1, 2023 - Present

Led the ideation and execution of over 50 PR campaigns with local and international influencers and celebrities, averaging 4-5 campaigns monthly. Achieved a 300% increase in cumulative campaign reach with an average monthly audience of over 35 million and a cost per engagement (CPE) of PKR 0.2. Initiated and executed an Affiliate Influencer Marketing program generating monthly revenues up to PKR 20 million, reducing paid PR costs by 60% per story and post. Seeded 100+ content pieces on Instagram and TikTok through curated content creators' strategic placements. Currently planning a store launch in the UK.

Brand Lead at Hira Ali Beauty

January 1, 2023 - August 27, 2025

Planned and executed 360-degree marketing plans monthly including email marketing; content, product, influencer, and affiliate marketing. Increased brand awareness by 35% via 20+ influencer and celebrity collaborations monthly across digital platforms like YouTube, Instagram, and TikTok. Raised average monthly revenue from PKR 5 million to over PKR 20 million within 6 months, a 300% increase. Built an online community of 250,000+ people, promoted biannually, and led a team of 5 full-time resources.

SEO Copywriter & Research Analyst at Aberrant Digital Services

December 31, 2022 - August 27, 2025

Performed SEO copywriting for 15+ web pages daily incorporating SEO keywords for Northwest Limousines, USA. Increased web traffic by 35% and conversion rates by 20%.

Intern Lotus Client Management & Public Relations

December 31, 2022 - August 27, 2025

Wrote 5 press releases in 2 months for brands like L’Oréal and Coca-Cola Pakistan. Curated 10+ celebrity 'spotted' fashion looks for Sania Maskatiya which were published in 5 digital magazines.

Brand Lead at Hira Ali Beauty

January 1, 2023 - October 6, 2025

Led 360-degree marketing plans and launched an affiliate influencer program. Drove a 35% increase in brand awareness through 20+ influencer and celebrity collaborations per month. Achieved revenue growth from PKR 5M to PKR 20M+ per month within six months. Built an online community of 250,000+ followers and coordinated a team to execute monthly campaigns.

SEO Copy Writer & Research Analyst at Aberrant Digital Services

January 1, 2022 - October 6, 2025

Wrote SEO-focused copy for 15+ web pages daily for Northwest Limousines (USA). Increased web traffic by 35% and conversions by 20%.

Public Relations at Internal Lotus

January 1, 2022 - October 6, 2025

Wrote 5 press releases in 2 months for brands including Loreal & Coca-Cola Pakistan. Curated 10+ celebrity fashion looks for Sania Maskatiya and secured publication in 5 digital magazines.

Executive at Sapphire Retail Limited

January 1, 2023 - Present

Led the ideation and execution of 50+ PR campaigns with local and international influencers and celebrities, averaging 4-5 campaigns per month. Achieved 300% increase in cumulative campaign reach, averaging over 35 million monthly with a CPA of 0.2. Initiated and executed Affiliate Influencer Marketing program with monthly revenue up to PKR 20 million, reducing PR costs per story and post by 60%. Spearheaded content creation across Instagram and TikTok, curating 100+ content pieces on a FC basis with strategic placements among curated content creators. Currently planning a UK store launch and building an online community of 250,000+ people with a 5-person full-time team.