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Hi! I’m Sherry Hsu : ) I am a creative innovator specializing in branding strategy, creative direction, and designing for consumer-facing brands. Beginning my career as a packaging designer and print production artist, I have always worked on retail-driven collections with a deep understanding of evolving consumer interests. With over 10 years of experience in artwork communication and graphic design for marketing communications, I am skilled in packaging and print projects for CPG brands and a variety of clients. I excel as a team player in project design planning, print production-related matters, and creative direction. I maintain and develop excellent communication with production vendors, printers, and other external resources to ensure the best outcomes. Working closely with cross-functional and international teams, I deliver high-quality creative assets that support brand growth and effective consumer engagement.…Hi! I’m Sherry Hsu : ) I am a creative innovator specializing in branding strategy, creative direction, and designing for consumer-facing brands. Beginning my career as a packaging designer and print production artist, I have always worked on retail-driven collections with a deep understanding of evolving consumer interests. With over 10 years of experience in artwork communication and graphic design for marketing communications, I am skilled in packaging and print projects for CPG brands and a variety of clients. I excel as a team player in project design planning, print production-related matters, and creative direction. I maintain and develop excellent communication with production vendors, printers, and other external resources to ensure the best outcomes. Working closely with cross-functional and international teams, I deliver high-quality creative assets that support brand growth and effective consumer engagement.

Sherry Wenhsuan Hsu

Graphic Designer, Creative Director, Packaging Designer, +1

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Hi! I’m Sherry Hsu : ) I am a creative innovator specializing in branding strategy, creative direction, and designing for consumer-facing brands. Beginning my career as a packaging designer and print production artist, I have always worked on retail-driven collections with a deep understanding of evolving consumer interests. With over 10 years of experience in artwork communication and graphic design for marketing communications, I am skilled in packaging and print projects for CPG brands and a variety of clients. I excel as a team player in project design planning, print production-related matters, and creative direction. I maintain and develop excellent communication with production vendors, printers, and other external resources to ensure the best outcomes. Working closely with cross-functional and international teams, I deliver high-quality creative assets that support brand growth and effective consumer engagement.…Hi! I’m Sherry Hsu : ) I am a creative innovator specializing in branding strategy, creative direction, and designing for consumer-facing brands. Beginning my career as a packaging designer and print production artist, I have always worked on retail-driven collections with a deep understanding of evolving consumer interests. With over 10 years of experience in artwork communication and graphic design for marketing communications, I am skilled in packaging and print projects for CPG brands and a variety of clients. I excel as a team player in project design planning, print production-related matters, and creative direction. I maintain and develop excellent communication with production vendors, printers, and other external resources to ensure the best outcomes. Working closely with cross-functional and international teams, I deliver high-quality creative assets that support brand growth and effective consumer engagement.

Available to hire

Hi! I’m Sherry Hsu : ) I am a creative innovator specializing in branding strategy, creative direction, and designing for consumer-facing brands. Beginning my career as a packaging designer and print production artist, I have always worked on retail-driven collections with a deep understanding of evolving consumer interests. With over 10 years of experience in artwork communication and graphic design for marketing communications, I am skilled in packaging and print projects for CPG brands and a variety of clients.

I excel as a team player in project design planning, print production-related matters, and creative direction. I maintain and develop excellent communication with production vendors, printers, and other external resources to ensure the best outcomes. Working closely with cross-functional and international teams, I deliver high-quality creative assets that support brand growth and effective consumer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Artwork Planner - Pet Nutrition at Mars, Incorporated, Asia

June 30, 2022 - August 27, 2025

Created local artwork schedules within initiatives and worked closely with project managers and cross-functional teams to deliver initiatives on time. Communicated with overseas vendors and design teams on sample developments, budgets, materials, colors, and design-related matters. Facilitated meetings for artwork development and customization projects, ensuring synchronization of artwork activities with key initiative milestones.

Senior Packaging & Print Designer (Freelance)

July 1, 2016 - Present

Developed campaign collateral including in-store carton displays, merchandising gondolas, promotional displays, campaign graphics, PR mailers, and print brand collaterals. Provided creative concepts and expert execution, upholding brand identity and evolving brand voice. Managed project timelines and workflows using Asana and Wrike. Prepared press-ready files and maintained communication with vendors and printers.

Senior Display Designer & Print Production Artist at NYX Professional Makeup - L'Oréal Group

September 30, 2020 - August 27, 2025

Conceptualized and delivered design solutions across branded materials including email, website content, product spec sheets, digital ads, and print works. Worked under various timelines in a fast-paced environment ensuring creative accuracy and brand consistency. Collaborated closely with creative leads and design teams to meet brief requirements and deadlines.

Lead Graphic Designer at ROKiT Group

May 31, 2019 - August 27, 2025

Developed innovative packaging designs maintaining brand consistency. Supported retail design for POS collateral and retail displays. Assisted marketing and product development teams in packaging planning, production, and creative direction for global campaigns and product launches. Improved product functionality and conducted sample test runs.

Packaging Designer & Print Production Artist at Glamglow - The Estée Lauder Companies Inc.

November 30, 2018 - August 27, 2025

Prepared mechanical files for print, designed warnings and labels on products, created product user manuals, magazine and book layouts. Reviewed final packaging proofs. Conceptualized marketing collateral and packaging designs. Coordinated with internal teams and external agencies or printers. Managed timelines according to product development calendars.

Senior Graphic Designer & Print Packaging Artist at Anastasia Beverly Hills

May 31, 2018 - August 27, 2025

Communicated with overseas vendors and design teams in early production stages for sample developments, budgets, materials, and design matters. Created product packaging innovations per company direction, supported cosmetic component concepts for manufacturing, improved product functionality, retouched marketing images, and designed trade show print collaterals.

Packaging Designer & Print Production Artist at Smashbox - The Estée Lauder Companies Inc.

November 30, 2016 - August 27, 2025

Designed design turnovers, concept developments, and renderings for new product manufacturing. Created specification design briefs for vendors and primary decorations on product components. Designed branded print collateral for domestic and international markets. Assisted with production tasks such as color correction and image retouching. Approved samples and test runs.

Lead Graphic Designer & Marketing Manager at Profusion Cosmetics Corp.

June 30, 2016 - August 27, 2025

Supported marketing manager by gathering information to develop innovative designs maintaining brand consistency and industry leadership. Rebranded company visuals including product tags, catalogs, pamphlets, and flyers. Developed graphics and patterns on product fabrics and faux leathers. Created weekly promotional banners and ads. Redesigned website UI layouts.

Graphic Designer & Marketing Coordinator at Sumdex Inc.

June 30, 2012 - August 27, 2025

Rebranded overall company look including logos, packages, catalogs, and brand visuals. Designed retail displays to increase brand recognition and sales. Developed product component concepts and managed development budgets. Organized company booths and marketing materials for trade shows. Communicated with overseas vendors and cross-functional teams regarding production and design. Researched industry trends and assisted marketing/product development with advertising and retail launches.