I am a highly skilled Creative Strategist and Social Media Manager with two years of experience in a fast-paced social media and marketing agency environment. I am passionate about architecture and design, with a strong background in developing and executing social media and SEO strategies that drive brand awareness, engagement, and growth. Proficient in managing platforms such as Instagram, Facebook, LinkedIn, and TikTok, I bring a keen eye for aesthetics and meticulous attention to detail to enhance a brand’s online presence and identity through compelling content. Experienced in conducting keyword research, content planning, SEO auditing, and technical analysis, I am adaptable and eager to work in diverse environments. Dedicated to creating inspiring digital spaces and fostering meaningful connections for brands and audiences alike, I combine my architectural understanding with creative marketing expertise to deliver impactful social media solutions.…

THÉO WILLIAMS

I am a highly skilled Creative Strategist and Social Media Manager with two years of experience in a fast-paced social media and marketing agency environment. I am passionate about architecture and design, with a strong background in developing and executing social media and SEO strategies that drive brand awareness, engagement, and growth. Proficient in managing platforms such as Instagram, Facebook, LinkedIn, and TikTok, I bring a keen eye for aesthetics and meticulous attention to detail to enhance a brand’s online presence and identity through compelling content. Experienced in conducting keyword research, content planning, SEO auditing, and technical analysis, I am adaptable and eager to work in diverse environments. Dedicated to creating inspiring digital spaces and fostering meaningful connections for brands and audiences alike, I combine my architectural understanding with creative marketing expertise to deliver impactful social media solutions.…

Available to hire

I am a highly skilled Creative Strategist and Social Media Manager with two years of experience in a fast-paced social media and marketing agency environment. I am passionate about architecture and design, with a strong background in developing and executing social media and SEO strategies that drive brand awareness, engagement, and growth. Proficient in managing platforms such as Instagram, Facebook, LinkedIn, and TikTok, I bring a keen eye for aesthetics and meticulous attention to detail to enhance a brand’s online presence and identity through compelling content.

Experienced in conducting keyword research, content planning, SEO auditing, and technical analysis, I am adaptable and eager to work in diverse environments. Dedicated to creating inspiring digital spaces and fostering meaningful connections for brands and audiences alike, I combine my architectural understanding with creative marketing expertise to deliver impactful social media solutions.

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Language

English
Fluent
Afrikaans
Advanced
Spanish; Castilian
Advanced

Work Experience

Head Social Media and Marketing Manager at Astropark Studios
December 1, 2024 - Present
Managing social media and marketing campaigns for 4 restaurants and an exclusive online clothing store with hands-on experience in SEO and diverse marketing disciplines. Developed and posted engaging content across Instagram, TikTok, and Facebook, creating graphics, videos, and captions to ensure brand consistency. Designed social media strategies to boost online presence and engagement by analyzing market trends and audience behaviors. Created and executed social media marketing campaigns collaborating with clients and teams. Used Google Analytics, Meta Business Suite, and platform insights to track and optimize campaign performance for higher engagement and conversions. Managed online community engagement, responding promptly to comments and messages to maintain a positive brand image. Managed and optimized paid campaigns on Facebook, Instagram, and Google Ads focusing on click-through rates, impressions, and ROI. Coordinated with internal teams and external vendors for timely conten
Creative Strategist and Social Media Manager at Calaza an Management of professionals brand and social media presence incl. Marketing Agency, 5 Doctors, Skin Care Company, Global Financial Advisor Agency, Executive Chauffeurs Company, Corporate Gifts
January 1, 2022 - Present
Creative Strategist and Social Media Manager with 1-2 years’ experience in an SEO-focused role. Developed strong content strategy leading to a 30% increase in social media followers and 5% growth in sales within six months. Boosted clients’ brand recognition by 50% by developing new ideas and fresh content marketing strategies. Proficient in analytical and problem-solving skills, especially in identifying and resolving SEO-related issues through data interpretation and strategic adjustments. In-depth understanding of major social media platforms and expertise in content optimization. Skilled in analysis of topical trends, strategizing, curating, and executing engaging content including reels, carousels, statics, and stories with copywriting captions. Provided daily engagement to foster brand awareness and drive audience growth. Used Google Analytics, SEM Ranking, Pally, and Photoshop for data-driven performance improvements and content design.

Education

Art, Design and Media Course at Nottingham Trent International College
January 11, 2030 - August 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Real Estate & Construction, Media & Entertainment
    paper Chunky Chau (Pan-Asian Restaurant)

    Role: Head Marketing Manager | Brand & Social Media Strategy

    Managed full social media content strategy, creative direction, and brand voice across Instagram and Facebook.

    Developed seasonal campaigns and promotions aligned with the brand identity — mysterious, playful, and engaging.

    Oversaw visual content creation, including photography direction, reels, and micro-content, maintaining a high-quality, cohesive brand presence.

    Increased Instagram engagement by +65% and follower growth by +40% over 5 months, driving reservations and foot traffic.

    Implemented targeted campaigns for specials, events, and offers, resulting in measurable increases in online bookings and in-restaurant visits.

    paper The DH Collection

    Brand Lead | Digital & Social Strategy
    Website:https://www.twine.net/signin

    Led the full brand development from concept to execution, including logo design, colour palette, typography, brand tone, and visual identity system.

    Translated architectural and interior design principles materiality, atmosphere, spatial flow, and sensory experience into a cohesive brand language and digital presence.

    Directed the creative strategy and UX vision for the website, ensuring a seamless, intuitive, and premium digital experience.

    Collaborated closely with clients to align brand strategy with business goals, guest expectations, and target market positioning.

    Worked in collaboration with the web developer to guide execution while maintaining design integrity and brand consistency.

    Developed the social media strategy, content framework, and visual direction to strengthen brand awareness and engagement.

    Conceptualised and launched Our Pantry, a curated local product offering designed to strengthen community connection and enhance guest experience.