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I am known for thriving at the intersection of data and creativity with over 8 years of experience driving growth and consumer engagement for consumer packaged goods (CPG) brands. I bring a collaborative, curious, and solutions-oriented mindset to fast-paced, high-growth environments. I am deeply attuned to consumer behavior and cultural trends, believing firmly in the power of storytelling to build beloved and innovative brands. Throughout my career, I have successfully led integrated content strategies aligned with business KPIs, optimized media budgets to reduce customer acquisition costs, and executed culturally resonant campaigns that deliver measurable revenue lift. I thrive working cross-functionally with creative, product, and performance marketing teams to ensure a seamless and differentiated experience across the marketing funnel.…I am known for thriving at the intersection of data and creativity with over 8 years of experience driving growth and consumer engagement for consumer packaged goods (CPG) brands. I bring a collaborative, curious, and solutions-oriented mindset to fast-paced, high-growth environments. I am deeply attuned to consumer behavior and cultural trends, believing firmly in the power of storytelling to build beloved and innovative brands. Throughout my career, I have successfully led integrated content strategies aligned with business KPIs, optimized media budgets to reduce customer acquisition costs, and executed culturally resonant campaigns that deliver measurable revenue lift. I thrive working cross-functionally with creative, product, and performance marketing teams to ensure a seamless and differentiated experience across the marketing funnel.

Kate Makowski

Content Producer, Content Strategist, Brand Strategist, +2

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I am known for thriving at the intersection of data and creativity with over 8 years of experience driving growth and consumer engagement for consumer packaged goods (CPG) brands. I bring a collaborative, curious, and solutions-oriented mindset to fast-paced, high-growth environments. I am deeply attuned to consumer behavior and cultural trends, believing firmly in the power of storytelling to build beloved and innovative brands. Throughout my career, I have successfully led integrated content strategies aligned with business KPIs, optimized media budgets to reduce customer acquisition costs, and executed culturally resonant campaigns that deliver measurable revenue lift. I thrive working cross-functionally with creative, product, and performance marketing teams to ensure a seamless and differentiated experience across the marketing funnel.…I am known for thriving at the intersection of data and creativity with over 8 years of experience driving growth and consumer engagement for consumer packaged goods (CPG) brands. I bring a collaborative, curious, and solutions-oriented mindset to fast-paced, high-growth environments. I am deeply attuned to consumer behavior and cultural trends, believing firmly in the power of storytelling to build beloved and innovative brands. Throughout my career, I have successfully led integrated content strategies aligned with business KPIs, optimized media budgets to reduce customer acquisition costs, and executed culturally resonant campaigns that deliver measurable revenue lift. I thrive working cross-functionally with creative, product, and performance marketing teams to ensure a seamless and differentiated experience across the marketing funnel.

Available to hire

I am known for thriving at the intersection of data and creativity with over 8 years of experience driving growth and consumer engagement for consumer packaged goods (CPG) brands. I bring a collaborative, curious, and solutions-oriented mindset to fast-paced, high-growth environments. I am deeply attuned to consumer behavior and cultural trends, believing firmly in the power of storytelling to build beloved and innovative brands.

Throughout my career, I have successfully led integrated content strategies aligned with business KPIs, optimized media budgets to reduce customer acquisition costs, and executed culturally resonant campaigns that deliver measurable revenue lift. I thrive working cross-functionally with creative, product, and performance marketing teams to ensure a seamless and differentiated experience across the marketing funnel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Beginner

Work Experience

Senior Content and Marketing Manager at PetFriendly

August 24, 2024 - Present

Led integrated content strategy aligned to business KPIs, accelerating brand growth and customer acquisition through strategic planning, editorial leadership, and cross-functional collaboration across product, creative, and performance marketing. Owned and evolved brand voice with executive leadership partnership ensuring consistent messaging across consumer touchpoints. Delivered a 35%+ reduction in blended Customer Acquisition Cost by optimizing media mix, testing creative formats, and deploying content strategically across the customer journey. Collaborated across internal teams and agency partners to align content and campaign strategy with brand and business objectives, ensuring seamless and differentiated experience across the full marketing funnel.

Brand Manager at eyebobs

August 24, 2024 - August 27, 2025

Co-led two brand refreshes, enhancing brand clarity and consumer relevance leading to a 5% year-over-year revenue lift through insight-led positioning and campaign execution. Launched the culturally resonant 'Spare Pair' campaign boosting influencer engagement and brand equity, resulting in $100K incremental post-launch revenue. Led go-to-market strategy for a multi-channel bifocal launch, collaborating with creative, media, and retail teams to drive $120K revenue within two months. Worked cross-functionally with operations and e-commerce to align marketing with inventory and sales, increasing campaign responsiveness and executional impact.

Content and Social Media Manager at eyebobs

August 1, 2022 - August 27, 2025

Led integrated content strategy across owned and social channels, increasing engagement and emotional resonance with core audiences through storytelling that reflected brand voice and cultural relevance. Grew social media following by 63% across key platforms in the first year through trend-driven content, community engagement, and platform-specific optimization. Owned content calendar ensuring strategic alignment with marketing priorities, product launches, and cultural moments to drive engagement and brand consistency. Managed paid social budgets with agency collaboration to optimize creative and spend, balancing short-term demand with long-term brand growth. Partnered with creative, merchandising, and e-commerce teams to align content with seasonal initiatives and product drops, driving consistency and sell-through across channels.

Organic & Paid Social Specialist at Incredible Marketing

March 1, 2020 - August 27, 2025

Optimized $40K/month ad spend across 30+ clients to drive growth while maintaining KPI alignment and client satisfaction. Streamlined paid media strategy reducing overall ad spend by 20% without compromising lead volume, demonstrating strategic resource allocation and commercial discipline. Led internal training on emerging social trends and performance tactics, upskilling team and improving client outcomes. Partnered with content, SEO, and design teams integrating paid social strategies into holistic brand campaigns ensuring consistency and performance across the funnel.

Newsletter Editor - General Mills Client (Pillsbury.com) at MSP Communications

June 1, 2018 - August 27, 2025

Supported seasonal brand campaigns with data-driven content strategy contributing to a 33% year-over-year lift in cookie dough sales through smart storytelling and consumer-centric planning. Created engaging, targeted email content for a 3M+ subscriber base, driving retention, engagement, and ongoing brand affinity. Developed high-performing social content for Pillsbury’s 4.5M+ Facebook audience, strengthening brand leadership with culturally relevant, high-engagement posts. Collaborated with editors, designers, and brand managers to ensure content consistency across digital and social platforms, delivering a seamless and cohesive brand experience.