Kate Makowski

Co-led two brand refreshes, enhancing brand clarity and consumer relevance leading to a 5% year-over-year revenue lift through insight-led positioning and campaign execution. Launched the culturally resonant 'Spare Pair' campaign boosting influencer engagement and brand equity, resulting in $100K incremental post-launch revenue. Led go-to-market strategy for a multi-channel bifocal launch, collaborating with creative, media, and retail teams to drive $120K revenue within two months. Worked cross-functionally with operations and e-commerce to align marketing with inventory and sales, increasing campaign responsiveness and executional impact.

Led integrated content strategy aligned to business KPIs, accelerating brand growth and customer acquisition through strategic planning, editorial leadership, and cross-functional collaboration across product, creative, and performance marketing. Owned and evolved brand voice with executive leadership partnership ensuring consistent messaging across consumer touchpoints. Delivered a 35%+ reduction in blended Customer Acquisition Cost by optimizing media mix, testing creative formats, and deploying content strategically across the customer journey. Collaborated across internal teams and agency partners to align content and campaign strategy with brand and business objectives, ensuring seamless and differentiated experience across the full marketing funnel.

Led integrated content strategy across owned and social channels, increasing engagement and emotional resonance with core audiences through storytelling that reflected brand voice and cultural relevance. Grew social media following by 63% across key platforms in the first year through trend-driven content, community engagement, and platform-specific optimization. Owned content calendar ensuring strategic alignment with marketing priorities, product launches, and cultural moments to drive engagement and brand consistency. Managed paid social budgets with agency collaboration to optimize creative and spend, balancing short-term demand with long-term brand growth. Partnered with creative, merchandising, and e-commerce teams to align content with seasonal initiatives and product drops, driving consistency and sell-through across channels.