Founder & Creative Director · SL STORE (Online Clothing Brand)Oct 2023 – Present · 3 yrs 2 mos
Founded and developed SL STORE from scratch, building a strong online presence. Managed Facebook page since Oct 2023 (11,500+ followers), expanded to Instagram (Apr 2024) and TikTok (May 2025) with rapid audience growth. Created and implemented marketing campaigns, including paid ads on Instagram, leading to increased engagement and sales. Designed visual materials using Canva and edited promotional videos using VN. Supervised product selection, quality control, and supplier communication. Planned content schedules to maximize reach. Led a small team, delegating tasks and making operational decisions. Built strong customer relationships and implemented loyalty strategies.