I am a Fine Arts graduate specializing in set and costume design for cinema, theater, and television. I bring a strong foundation in scenography and a passion for translating artistic concepts into compelling visuals. Beyond design, I am an entrepreneur who has built an online clothing brand, SL STORE, from the ground up. I have experience managing campaigns on Facebook, Instagram, and TikTok, merging creative direction with marketing to engage audiences and drive sales.…

Salma Elsayed Mohamed Awad

I am a Fine Arts graduate specializing in set and costume design for cinema, theater, and television. I bring a strong foundation in scenography and a passion for translating artistic concepts into compelling visuals. Beyond design, I am an entrepreneur who has built an online clothing brand, SL STORE, from the ground up. I have experience managing campaigns on Facebook, Instagram, and TikTok, merging creative direction with marketing to engage audiences and drive sales.…

Available to hire

I am a Fine Arts graduate specializing in set and costume design for cinema, theater, and television. I bring a strong foundation in scenography and a passion for translating artistic concepts into compelling visuals.

Beyond design, I am an entrepreneur who has built an online clothing brand, SL STORE, from the ground up. I have experience managing campaigns on Facebook, Instagram, and TikTok, merging creative direction with marketing to engage audiences and drive sales.

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Language

Arabic
Fluent
English
Advanced
Turkish
Advanced

Work Experience

Founder & Creative Director at SL STORE (Online Clothing Brand)
October 1, 2023 - Present
Founded and developed SL STORE from scratch, building a strong online presence. Managed Facebook page since October 2023 growing to 11,500+ followers, and expanded to Instagram and TikTok with rapid audience growth. Created and implemented marketing campaigns, including paid ads on Instagram, leading to increased engagement and sales. Designed visual materials using Canva and edited promotional videos with VN. Supervised product selection, quality control, and supplier communication. Planned content schedules to maximize reach. Led a small team by delegating tasks and making operational decisions. Built strong customer relationships and implemented loyalty strategies.
Founder & Creative Director at SL STORE (Online Clothing Brand)
October 1, 2023 - Present
Founded and developed SL STORE from scratch, building a strong online presence. Managed Facebook page since Oct 2023 (11,500+ followers), expanded to Instagram (Apr 2024) and TikTok (May 2025) with rapid audience growth. Created and implemented marketing campaigns, including paid ads on Instagram, leading to increased engagement and sales. Designed visual materials using Canva and edited promotional videos using VN. Supervised product selection, quality control, and supplier communication. Planned content schedules to maximize reach. Led a small team, delegating tasks and making operational decisions. Built strong customer relationships and implemented loyalty strategies.

Education

Bachelor’s in Fine Arts – Set & Costume Design (Scenography) at Helwan University – Faculty of Fine Arts, Department of Décor, Expressive Arts Division
January 11, 2030 - January 1, 2024
Bachelor’s in Fine Arts – Set & Costume Design (Scenography) at Helwan University – Faculty of Fine Arts, Department of Décor, Expressive Arts Division
January 11, 2030 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Travel & Hospitality