Salma Elsayed Mohamed Awad

Available to hire

I am a Fine Arts graduate specializing in set and costume design for cinema, theater, and television. I bring a strong foundation in scenography and a passion for translating artistic concepts into compelling visuals.

About

I am a Fine Arts graduate specializing in set and costume design for cinema, theater, and television. I bring a strong foundation in scenography and a passion for translating artistic concepts into compelling visuals.

Beyond design, I am an entrepreneur who has built an online clothing brand, SL STORE, from the ground up. I have experience managing campaigns on Facebook, Instagram, and TikTok, merging creative direction with marketing to engage audiences and drive sales.

  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Travel & Hospitality

Projects · 2

“A curated collection of my digital illustrations, showcasing a mix of portraits, character concepts, and creative experiments. Each piece explores different techniques in Procreate and Photoshop, blending realism with artistic expression.”

  • Character Designer
  • Children’s Book Illustrator
  • Concept Artist
  • +3

“A conceptual digital artwork exploring surreal architecture and bold color schemes. Created using Procreate and Photoshop with a focus on geometric abstraction.”

  • Book Illustrator
  • Character Designer
  • Costume Designer
  • +2

Work experience

Founder & Creative Director · SL STORE (Online Clothing Brand)Oct 2023 – Present · 3 yrs 2 mos

Founded and developed SL STORE from scratch, building a strong online presence. Managed Facebook page since Oct 2023 (11,500+ followers), expanded to Instagram (Apr 2024) and TikTok (May 2025) with rapid audience growth. Created and implemented marketing campaigns, including paid ads on Instagram, leading to increased engagement and sales. Designed visual materials using Canva and edited promotional videos using VN. Supervised product selection, quality control, and supplier communication. Planned content schedules to maximize reach. Led a small team, delegating tasks and making operational decisions. Built strong customer relationships and implemented loyalty strategies.

Founder & Creative Director · SL STORE (Online Clothing Brand)Oct 2023 – Present · 3 yrs 2 mos

Founded and developed SL STORE from scratch, building a strong online presence. Managed Facebook page since October 2023 growing to 11,500+ followers, and expanded to Instagram and TikTok with rapid audience growth. Created and implemented marketing campaigns, including paid ads on Instagram, leading to increased engagement and sales. Designed visual materials using Canva and edited promotional videos with VN. Supervised product selection, quality control, and supplier communication. Planned content schedules to maximize reach. Led a small team by delegating tasks and making operational decisions. Built strong customer relationships and implemented loyalty strategies.

Education

Bachelor’s in Fine Arts – Set & Costume Design (Scenography) · Helwan University – Faculty of Fine Arts, Department of Décor, Expressive Arts Division2030 – 2024
Bachelor’s in Fine Arts – Set & Costume Design (Scenography) · Helwan University – Faculty of Fine Arts, Department of Décor, Expressive Arts Division2030 – 2024

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