I am a passionate marketing professional with extensive experience in social media marketing and content creation. Over the past few years, I have spearheaded innovative social media strategies across platforms like Instagram, Pinterest, and TikTok, significantly increasing brand engagement and organic growth. I have a strong background in managing multiple social media accounts and executing promotional campaigns that boost brand awareness and sales. Currently, I work as a Creative Strategist at Vis Cap Media, where I direct and coach actors, produce direct-response videos, and contribute to content ideation that drives high engagement. I thrive on collaborating with clients to optimize creatives for maximum impact and consistently analyze data to refine marketing strategies.

Amber Moeller

I am a passionate marketing professional with extensive experience in social media marketing and content creation. Over the past few years, I have spearheaded innovative social media strategies across platforms like Instagram, Pinterest, and TikTok, significantly increasing brand engagement and organic growth. I have a strong background in managing multiple social media accounts and executing promotional campaigns that boost brand awareness and sales. Currently, I work as a Creative Strategist at Vis Cap Media, where I direct and coach actors, produce direct-response videos, and contribute to content ideation that drives high engagement. I thrive on collaborating with clients to optimize creatives for maximum impact and consistently analyze data to refine marketing strategies.

Available to hire

I am a passionate marketing professional with extensive experience in social media marketing and content creation. Over the past few years, I have spearheaded innovative social media strategies across platforms like Instagram, Pinterest, and TikTok, significantly increasing brand engagement and organic growth. I have a strong background in managing multiple social media accounts and executing promotional campaigns that boost brand awareness and sales.

Currently, I work as a Creative Strategist at Vis Cap Media, where I direct and coach actors, produce direct-response videos, and contribute to content ideation that drives high engagement. I thrive on collaborating with clients to optimize creatives for maximum impact and consistently analyze data to refine marketing strategies.

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Work Experience

Senior Marketing Coordinator at Little Social Co.
July 1, 2023 - August 27, 2025
Led social media marketing strategies on Instagram, Pinterest, and TikTok, driving brand awareness and sales with a quarterly reach exceeding 5 million impressions, 140,000+ engagements, and 5,000+ profile actions. Managed end-to-end optimization of 12 social media accounts including content creation, scheduling, and monitoring, resulting in a 10% increase in engagement rates and an 8% organic follower growth rate. Crafted over 3,000 promotional materials for B2C distribution such as graphics, videos, blog posts, and newsletters.
UGC Content Creator at Freelance
March 1, 2024 - August 27, 2025
Executed user-generated content driven direct response ad campaigns for multiple brands, leading to a 21% increase in click-through rates and a 17% boost in conversion rates. Produced compelling user-generated content via creative engagement strategies, resulting in 25% growth in brand engagement across Instagram, Facebook, and TikTok. Collaborated closely with clients to identify KPIs and optimize ad creatives, achieving an average ROAS of 4.0x.
Creative Strategist at Vis Cap Media
January 1, 2024 - Present
Filmed over 70 direct-response videos per month, capturing branded b-roll, demo shots, and high-performing hooks that contributed to a 22% increase in engagement. Directed and coached 25+ actors over six months in on-site shoots, overseeing audio and lighting setups to capture content that garnered over 2 million impressions on Instagram, TikTok, and Facebook. Pitched 40+ original content ideas monthly, producing videos with ad spends ranging from $50K to $250K. Revised more than 30 scripts and video drafts weekly to ensure alignment with client voice and reduce revision cycles. Collaborated with production and editing teams for creative brainstorming and client presentations; led data analysis calls to identify performance trends and improvements.

Education

Bachelor of Arts in Social Ecology at University of California, Irvine
January 1, 2018 - January 1, 2022
Bachelor of Arts in Psychological Science at University of California, Irvine
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet