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I am an experienced analytics and research manager with a strong background in social analytics, digital media insights, and public affairs communications. I have successfully led projects for major government agencies and Fortune 500 companies, delivering actionable insights to optimize campaign strategy and content performance across multiple platforms. My expertise spans social listening, multi-channel storytelling, and cross-functional leadership in fast-paced environments. Throughout my career, I have leveraged advanced analytic tools and data science techniques to translate complex data into clear recommendations that maximize ROI and impact. I am passionate about mentoring teams and developing scalable training programs to enhance organizational capabilities. My diverse experience includes media research, content production, and project management, enabling me to collaborate effectively across sectors and global teams while driving strategic alignment.…I am an experienced analytics and research manager with a strong background in social analytics, digital media insights, and public affairs communications. I have successfully led projects for major government agencies and Fortune 500 companies, delivering actionable insights to optimize campaign strategy and content performance across multiple platforms. My expertise spans social listening, multi-channel storytelling, and cross-functional leadership in fast-paced environments. Throughout my career, I have leveraged advanced analytic tools and data science techniques to translate complex data into clear recommendations that maximize ROI and impact. I am passionate about mentoring teams and developing scalable training programs to enhance organizational capabilities. My diverse experience includes media research, content production, and project management, enabling me to collaborate effectively across sectors and global teams while driving strategic alignment.

Surabhi Khanal

Data Scientist, Social Media Manager, Content Producer, +1

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I am an experienced analytics and research manager with a strong background in social analytics, digital media insights, and public affairs communications. I have successfully led projects for major government agencies and Fortune 500 companies, delivering actionable insights to optimize campaign strategy and content performance across multiple platforms. My expertise spans social listening, multi-channel storytelling, and cross-functional leadership in fast-paced environments. Throughout my career, I have leveraged advanced analytic tools and data science techniques to translate complex data into clear recommendations that maximize ROI and impact. I am passionate about mentoring teams and developing scalable training programs to enhance organizational capabilities. My diverse experience includes media research, content production, and project management, enabling me to collaborate effectively across sectors and global teams while driving strategic alignment.…I am an experienced analytics and research manager with a strong background in social analytics, digital media insights, and public affairs communications. I have successfully led projects for major government agencies and Fortune 500 companies, delivering actionable insights to optimize campaign strategy and content performance across multiple platforms. My expertise spans social listening, multi-channel storytelling, and cross-functional leadership in fast-paced environments. Throughout my career, I have leveraged advanced analytic tools and data science techniques to translate complex data into clear recommendations that maximize ROI and impact. I am passionate about mentoring teams and developing scalable training programs to enhance organizational capabilities. My diverse experience includes media research, content production, and project management, enabling me to collaborate effectively across sectors and global teams while driving strategic alignment.

Available to hire

I am an experienced analytics and research manager with a strong background in social analytics, digital media insights, and public affairs communications. I have successfully led projects for major government agencies and Fortune 500 companies, delivering actionable insights to optimize campaign strategy and content performance across multiple platforms. My expertise spans social listening, multi-channel storytelling, and cross-functional leadership in fast-paced environments.

Throughout my career, I have leveraged advanced analytic tools and data science techniques to translate complex data into clear recommendations that maximize ROI and impact. I am passionate about mentoring teams and developing scalable training programs to enhance organizational capabilities. My diverse experience includes media research, content production, and project management, enabling me to collaborate effectively across sectors and global teams while driving strategic alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Analytics + Intelligence, Research Manager at Weber Shandwick

December 1, 2023 - Present

Lead social analytics and insights for major government and Fortune 500 clients including USPS, CDC, Amazon, General Motors, Samsung, and Walgreens. Translated large-scale digital, video, and media data into strategic recommendations across TikTok, Instagram, YouTube, and other content environments. Applied social listening and platform analytics tools like Brandwatch, Tubular, Talkwalker, and YouTube Analytics for trend monitoring, content performance assessment, and creative strategy guidance. Delivered executive-level insights on sentiment, audience behavior, and platform-specific engagement. Supported public affairs, health, and tech communications including real-time sentiment tracking, influencer impact measurement, and campaign message optimization across election communications and outbreak response. Led analytics for Amazon and Samsung, providing insights on public sentiment, product launches, executive reputation, and emerging tech trends such as generative AI and mobile inno

Senior Research Analyst at FleishmanHillard

November 30, 2023 - August 27, 2025

Delivered end-to-end analytic solutions for global Fortune 500 clients across automotive, healthcare, retail, and tech sectors, aligning corporate communications, brand marketing, and customer care strategies with data-driven insights. Led multi-channel campaign measurement and crisis monitoring using Brandwatch, Talkwalker, and Tagger, providing insights on product launches, ad performance, brand sentiment, and executive social presence. Integrated social, earned media, web, and customer data (via Google Analytics 4, Cision, Khoros, Quid, Qualtrics) to optimize customer experience and inform content strategy. Led tool enablement and adoption efforts for Brandwatch and Talkwalker, onboarding and training internal and client teams in Boolean logic, dashboards, and SQL-based data pulls. Managed multi-office reporting and campaign support across the U.S., U.K., and South Korea. Mentored junior team members and led strategic alignment across stakeholders.

Media Researcher, Anchor at Fox 5 DC, WDCA

December 31, 2021 - August 27, 2025

Created, produced, and hosted a social justice-focused television show delivering high-impact, audience-aligned content that drove organic growth and sustained viewer engagement. Used minute-by-minute viewership data and audience segmentation to refine editorial strategy and boost engagement, aligning content with key social trends and viewer values. Leveraged cross-platform insights to tailor content for organic amplification, increasing reach and brand visibility without paid promotion. Matched advertiser goals with audience demand, increasing sponsorship acquisition and ad revenue. Managed all aspects of show development and execution, ensuring high-quality standards across two weekly programs meeting both network and audience expectations.

Project Research Associate at Emory University, Emory School of Medicine

December 31, 2021 - August 27, 2025

Collected, cleaned, and structured research data using R to generate representative graphs and charts, effectively presenting results for academic and professional audiences. Developed and implemented C-statistic models to evaluate diagnostic tools for Alzheimer’s patients, leveraging biometric research data to support medical advancements. Recognized in The Emory Medicine Magazine and The Emory Wheel for contributions to innovative research highlighting impact in medical diagnostics.