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I am a highly adaptable and detail-oriented professional with proven experience in digital marketing across diverse industries such as beauty, automotive, education, and FMCG. I have a passion for crafting and executing advertising campaigns and am skilled in optimizing for maximum return on investment while maintaining strong collaboration within dynamic team environments. Known for being responsive, meticulous, and continuously eager to acquire new knowledge and skills, I am dedicated to delivering measurable and performance-driven marketing results. With a background in Islamic Law and certifications in Google Analytics, Google Ads, SEMrush SEO, and HubSpot Social Media, I blend analytical skills with creative marketing strategies. I enjoy working on social media advertising, marketplace advertising, and SEO/SEM initiatives that boost engagement, lead generation, and sales, striving to enhance brand awareness and customer acquisition through innovative and data-driven approaches.…I am a highly adaptable and detail-oriented professional with proven experience in digital marketing across diverse industries such as beauty, automotive, education, and FMCG. I have a passion for crafting and executing advertising campaigns and am skilled in optimizing for maximum return on investment while maintaining strong collaboration within dynamic team environments. Known for being responsive, meticulous, and continuously eager to acquire new knowledge and skills, I am dedicated to delivering measurable and performance-driven marketing results. With a background in Islamic Law and certifications in Google Analytics, Google Ads, SEMrush SEO, and HubSpot Social Media, I blend analytical skills with creative marketing strategies. I enjoy working on social media advertising, marketplace advertising, and SEO/SEM initiatives that boost engagement, lead generation, and sales, striving to enhance brand awareness and customer acquisition through innovative and data-driven approaches.

Falya Zumara Qudsa

Digital Marketer, Marketing Strategist, Social Media Freelancer, +2

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I am a highly adaptable and detail-oriented professional with proven experience in digital marketing across diverse industries such as beauty, automotive, education, and FMCG. I have a passion for crafting and executing advertising campaigns and am skilled in optimizing for maximum return on investment while maintaining strong collaboration within dynamic team environments. Known for being responsive, meticulous, and continuously eager to acquire new knowledge and skills, I am dedicated to delivering measurable and performance-driven marketing results. With a background in Islamic Law and certifications in Google Analytics, Google Ads, SEMrush SEO, and HubSpot Social Media, I blend analytical skills with creative marketing strategies. I enjoy working on social media advertising, marketplace advertising, and SEO/SEM initiatives that boost engagement, lead generation, and sales, striving to enhance brand awareness and customer acquisition through innovative and data-driven approaches.…I am a highly adaptable and detail-oriented professional with proven experience in digital marketing across diverse industries such as beauty, automotive, education, and FMCG. I have a passion for crafting and executing advertising campaigns and am skilled in optimizing for maximum return on investment while maintaining strong collaboration within dynamic team environments. Known for being responsive, meticulous, and continuously eager to acquire new knowledge and skills, I am dedicated to delivering measurable and performance-driven marketing results. With a background in Islamic Law and certifications in Google Analytics, Google Ads, SEMrush SEO, and HubSpot Social Media, I blend analytical skills with creative marketing strategies. I enjoy working on social media advertising, marketplace advertising, and SEO/SEM initiatives that boost engagement, lead generation, and sales, striving to enhance brand awareness and customer acquisition through innovative and data-driven approaches.

Available to hire

I am a highly adaptable and detail-oriented professional with proven experience in digital marketing across diverse industries such as beauty, automotive, education, and FMCG. I have a passion for crafting and executing advertising campaigns and am skilled in optimizing for maximum return on investment while maintaining strong collaboration within dynamic team environments. Known for being responsive, meticulous, and continuously eager to acquire new knowledge and skills, I am dedicated to delivering measurable and performance-driven marketing results.

With a background in Islamic Law and certifications in Google Analytics, Google Ads, SEMrush SEO, and HubSpot Social Media, I blend analytical skills with creative marketing strategies. I enjoy working on social media advertising, marketplace advertising, and SEO/SEM initiatives that boost engagement, lead generation, and sales, striving to enhance brand awareness and customer acquisition through innovative and data-driven approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Ads Performance at Ngajig aes.id

March 31, 2025 - August 28, 2025

Developed advertising and marketing campaigns including copywriting and prepared monthly ads analysis reports. Successfully generated total impressions of approximately 275,359 and reached about 105,243 individuals, achieving 112 product sales with a 2.29% CTR and a budget of 5 million Rupiah on Meta Ads.

Ads Performance at Alzena by Dr Yuskin

October 31, 2024 - August 28, 2025

Launched high-impact ad campaigns on Meta platforms with 6 Instagram posts capturing audience attention. Achieved over 23,916 interactions with a 39.94% engagement rate, generated 119 leads with a very high ROAS of 1090x, reached more than 68,000 potential customers, and accumulated 60,000 video views. Developed a conversion-focused approach optimizing ad spend for max reach and lead generation.

E-commerce Specialist at Drimhos Digital Indonesia

April 1, 2025 - Present

Conducted market research and competitor analysis to identify opportunities and effective advertising trends across various marketplace platforms. Created SEO-friendly ad copy with relevant keywords to increase product visibility and engagement. Managed daily advertising budget of IDR 1,000,000 with optimal bidding strategies to efficiently achieve sales targets. Successfully sold over 1,000 products generating revenue exceeding IDR 100,000,000 within one month through measurable and performance-driven ad management. Designed and executed integrated marketing campaigns to improve conversion rates and brand awareness. Optimized Cost Per Action (CPA) using creative marketing strategies and in-depth analytics to maximize ROI. Conducted regular campaign monitoring and evaluation for real-time strategy adjustments.

Digital Marketing Specialist at Chery Semarang

October 31, 2024 - August 28, 2025

Managed and created high-quality content for Instagram, TikTok, and Facebook to increase engagement and brand awareness. Developed engaging multimedia content including images, videos, and written posts to attract audience attention. Achieved 21,022 impressions, 3,125 clicks, a 3.59% CTR, and 19,598 engagements within two months. Planned, executed, and optimized ads on Meta Ads (Facebook & Instagram), generating 153 leads, 1 vehicle order (SPK), with a 124x ROAS and delivered revenue of 410 million IDR from an ad budget of only 3.3 million IDR.

Digital Marketing Specialist at STIA AAN Yogyakarta

October 31, 2024 - August 28, 2025

Managed and developed social media platforms (Instagram, Facebook, TikTok) with effective content strategies. Improved website SEO performance, raising PageSpeed Insight score from 69 to 85, resulting in faster loading times and better user experience. Created engaging multimedia content that boosted Instagram followers by 73.4%, reaching 163,000 accounts (+1600%) within 3 months. Designed and optimized Meta Ads campaigns on Facebook and Instagram, generating 483 leads, 8 student applicants, with a 61x ROAS, and total revenue of 217 million IDR from only 3.5 million IDR ad spend.