Available to hire
Hi, I’m Gabriela Vera, a results-driven marketing professional with 10+ years of experience in global demand generation, campaigns, and field marketing for B2B SaaS. I’ve led initiatives that align messaging, optimize GTM plans, and accelerate pipeline across diverse regions and complex portfolios.
I’ve led marketing for Red Hat’s IT automation portfolio, built data-driven strategies, collaborated with sales teams, and managed global programs across Latin America, delivering measurable impact and strong brand presence in competitive markets.
Experience Level
Expert
Expert
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Expert
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
Work Experience
Global Campaigns Marketing Manager at Red Hat
January 1, 2022 - PresentLed global demand generation and integrated marketing for Red Hat's IT automation portfolio including the Ansible Automation Platform, generating $456M in marketing-sourced opportunity value. Developed and executed multi-channel campaigns that exceeded performance targets (126% campaign inquiries and 114% won value). Aligned messaging and go-to-market strategies for product launches and sales enablement. Partnered with sales teams to deliver tools, training, and content supporting pipeline goals. Managed content creation with SMEs for digital campaigns and events tailored to customer needs. Directed Red Hat's global webinar strategy and regional event kits to support industry event participation. Collaborated with analysts to deliver data-driven campaign insights to executives. Coordinated execution with global teams and external vendors to optimize campaign impact.
Latin America Marketing Coordinator | Red Hat Services at Red Hat
January 1, 2022 - August 28, 2025Led regional marketing programs driving demand, brand visibility, and internal engagement across Latin America for Red Hat Services including Consulting, Training, and Academy. Executed integrated marketing campaigns and demand generation programs managing budgets, content development, and performance reporting. Developed product positioning, sales enablement assets and competitive insights to support go-to-market strategies. Created and localized thought leadership content such as blog posts, case studies, and videos to enhance brand presence and support pipeline growth. Launched and hosted Red Hat’s first internal podcast to improve product knowledge and sales readiness across the region. Planned and managed flagship events and key third-party conferences, ensuring strong and consistent brand presence. Collaborated with corporate, regional, and field teams to align marketing efforts and optimize campaign impact.
Brazil Field Marketing | Red Hat Services at Red Hat
January 1, 2017 - August 28, 2025Supported demand generation efforts and increased internal visibility for Red Hat Services in Brazil through campaign execution, events, and content strategy. Executed regional campaigns to drive awareness and support sales goals. Created localized marketing content to engage customers and promote services. Collaborated with sales and marketing teams to align initiatives. Helped plan and support events to strengthen Red Hat’s presence in the market.
Global Campaigns Marketing Manager at Red Hat
July 1, 2025 - September 22, 2025Led global demand generation and integrated marketing for Red Hat’s IT automation portfolio (Ansible Automation Platform), generating $456M in marketing-sourced opportunities. Developed and executed multi-channel campaigns that exceeded performance targets. Aligned messaging and go-to-market strategy across product launches, campaigns, and sales enablement. Partnered with sales to deliver tools, training, and content that supported pipeline goals. Managed content creation with subject-matter experts for digital campaigns and events tailored to customer needs. Directed Red Hat’s global web strategy and regional event kits, supporting industry event participation. Collaborated with analysts to deliver data-driven insights to executive stakeholders. Coordinated execution with global teams and external vendors to optimize campaign impact.
Latin America Marketing Coordinator at Red Hat
January 1, 2022 - September 22, 2025Led regional marketing programs to drive demand, brand visibility, and internal engagement for Red Hat Services (Consulting, Training, and Academy) across Latin America. Executed integrated marketing campaigns and demand generation programs, managing budgets, content development, and performance reporting. Developed product positioning, sales enablement assets, and competitive insights to support go-to-market strategies. Created and localized thought leadership content— including blog posts, case studies, and videos— to elevate brand presence and support pipeline growth. Launched Red Hat’s first internal podcast to enhance product knowledge and improve sales readiness across the region. Planned and managed Red Hat’s flagship events and key third-party conferences, ensuring strong brand presence. Collaborated with corporate, regional, and field teams to align marketing efforts and optimize campaign impact.
Brazil Field Marketing at Red Hat
September 1, 2022 - September 22, 2025Supported demand generation efforts and increased internal visibility for Red Hat Services in Brazil through campaign execution, events, and content strategy. Executed regional campaigns to drive awareness and support sales goals. Created localized marketing content to engage customers and promote services. Collaborated with sales and marketing teams to align initiatives. Helped plan and support events to strengthen Red Hat’s presence in the market.
Global Campaigns Marketing Manager at Red Hat
July 1, 2025 - September 22, 2025Led global demand generation and integrated marketing for Red Hat’s IT automation portfolio (Ansible Automation Platform), generating $456M in marketing-sourced opportunities. Aligned messaging and go-to-market strategy across product launches, campaigns, and sales enablement efforts. Partnered with sales teams to deliver tools, training, and content that supported pipeline goals. Managed content creation with SMEs for digital campaigns and events tailored to customer needs. Directed Red Hat’s global webinar strategy and regional event kits, supporting industry participation. Collaborated with analysts to deliver data-driven campaign insights to executive stakeholders. Coordinated execution with global teams and external vendors to optimize campaign impact.
Latin America Marketing Coordinator at Red Hat
January 1, 2022 - September 22, 2025Led regional marketing programs to drive demand, brand visibility, and internal engagement for Red Hat Services across Latin America: Consulting, Training, and Academy. Executed integrated marketing campaigns and demand generation programs, managing budgets, content development, and performance reporting. Developed product positioning, sales enablement assets, and competitive insights to support go-to-market strategies. Created and localized thought leadership content— including blog posts, case studies, and videos— to elevate brand presence and support pipeline growth. Launched and hosted Red Hat’s first internal podcast to enhance product knowledge and improve sales readiness across the region. Planned and managed Red Hat’s flagship events and key third-party conferences, ensuring a strong and consistent brand presence. Collaborated with corporate, regional, and field teams to align marketing efforts and optimize campaign impact.
Brazil Field Marketing at Red Hat
September 1, 2022 - September 22, 2025Supported demand generation efforts and increased internal visibility for Red Hat Services in Brazil through campaign execution, events, and content strategy. Executed regional campaigns to drive awareness and support sales goals. Created localized marketing content to engage customers and promote services. Collaborated with sales and marketing teams to align initiatives. Helped plan and support events to strengthen Red Hat’s presence in the market.
Education
Bachelor of Communication and Arts: Advertising and Marketing at SENAC University Center
January 11, 2030 - August 28, 2025MBA in Business Intelligence, Digital Marketing and Data-driven Strategy at Pontifical Catholic University of Rio Grande do Sul
January 11, 2030 - August 28, 2025Master of Science in Data Analytics (In Progress) at McDaniel College
January 11, 2030 - August 28, 2025Advanced Program: Communication and Digital Marketing at ESPM (University of Advertising and Marketing)
January 11, 2030 - August 28, 2025Executive Program of Innovative Project Management at The University of Akron - College of Business Leadership
January 11, 2030 - August 28, 2025Master of Science in Data Analytics at McDaniel College
January 11, 2030 - September 22, 2025MBA in Business Intelligence, Digital Marketing and Data-driven Strategy at Pontifical Catholic University of Rio Grande do Sul
January 11, 2030 - September 22, 2025Bachelor of Communication and Arts: Advertising and Marketing at Senac University Center
January 11, 2030 - September 22, 2025Master of Science in Data Analytics at McDaniel College
January 11, 2030 - September 22, 2025MBA in Business Intelligence, Digital Marketing and Data-driven Strategy at Pontifical Catholic University of Rio Grande do Sul
January 11, 2030 - September 22, 2025Bachelor of Communication and Arts: Advertising and Marketing at SENAC University Center
January 11, 2030 - September 22, 2025Executive Program in Innovative Project Management at University Akron - College of Business
January 11, 2030 - September 22, 2025Advanced Program: Communication and Digital Marketing at ESP M (University of Advertising and Marketing)
January 11, 2030 - September 22, 2025Qualifications
Executive Program of Innovative Project Management
January 11, 2030 - September 22, 2025Advanced Program: Communication and Digital Marketing
January 11, 2030 - September 22, 2025Industry Experience
Software & Internet, Professional Services, Education, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Intermediate
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