I am a Senior Creative Designer with over 7 years of experience specializing in branding, campaign design, digital content, and integrated marketing across platforms. I have a proven track record of leading visual direction and asset creation for marketing campaigns, consistently supporting successful launches and enhancing brand presence. I am proactive, quick to adapt, and constantly explore new design tools, technologies, and formats—including generative AI—to elevate creative output and improve team efficiency. Throughout my career, I have collaborated cross-functionally with internal stakeholders and external vendors to deliver cohesive, high-impact visual campaigns. I enjoy taking ownership of end-to-end creative solutions and optimizing marketing efforts to exceed business goals while maintaining strong brand consistency.

Isabelle Teh

I am a Senior Creative Designer with over 7 years of experience specializing in branding, campaign design, digital content, and integrated marketing across platforms. I have a proven track record of leading visual direction and asset creation for marketing campaigns, consistently supporting successful launches and enhancing brand presence. I am proactive, quick to adapt, and constantly explore new design tools, technologies, and formats—including generative AI—to elevate creative output and improve team efficiency. Throughout my career, I have collaborated cross-functionally with internal stakeholders and external vendors to deliver cohesive, high-impact visual campaigns. I enjoy taking ownership of end-to-end creative solutions and optimizing marketing efforts to exceed business goals while maintaining strong brand consistency.

Available to hire

I am a Senior Creative Designer with over 7 years of experience specializing in branding, campaign design, digital content, and integrated marketing across platforms. I have a proven track record of leading visual direction and asset creation for marketing campaigns, consistently supporting successful launches and enhancing brand presence. I am proactive, quick to adapt, and constantly explore new design tools, technologies, and formats—including generative AI—to elevate creative output and improve team efficiency.

Throughout my career, I have collaborated cross-functionally with internal stakeholders and external vendors to deliver cohesive, high-impact visual campaigns. I enjoy taking ownership of end-to-end creative solutions and optimizing marketing efforts to exceed business goals while maintaining strong brand consistency.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Creative Designer at Uniqlo Singapore
April 30, 2025 - August 28, 2025
Directed visual execution for seasonal in-store campaigns and PR events, ensuring alignment with Uniqlo’s global identity and local relevance. Conceptualized and developed exclusive novelty gifting ideas to boost customer engagement and retail sales. Managed brand consistency across multi-channel visuals including out-of-home, social media, print, product shoots, and landing pages. Collaborated cross-functionally with PR and marketing teams to deliver end-to-end creative solutions that met or exceeded sales goals.
Creative Designer at Thirsty Beer Shop
August 31, 2024 - August 28, 2025
Created seasonal packaging and festive gifting experiences driving sell-out campaigns and revenue growth. Led rebranding initiatives and implemented design consistency across eCommerce, packaging, and digital platforms. Designed eCommerce visuals, social ads, and email campaigns with A/B testing to optimize conversions. Negotiated with vendors and managed production reducing costs by approximately 30% while maintaining quality. Managed paid ads on Meta platforms and monitored campaign performance to improve results. Owned end-to-end brand and marketing design from product packaging to campaign strategy.
Operations Executive at SMRT
October 31, 2020 - August 28, 2025
Led COVID-19 operations and implemented safety protocols across business units. Developed contingency plans for train disruptions ensuring accurate documentation and readiness. Coordinated leadership updates and incident reporting for senior management and government stakeholders. Designed and delivered refresher training programs to improve operational deployment during emergencies.
UI/UX Designer at goGame Pte Ltd
May 31, 2019 - August 28, 2025
Led visual direction of Disney mobile games ensuring brand guideline compliance and user-centric designs. Developed intuitive UI flows and interactive experiences to improve player satisfaction. Collaborated cross-functionally with developers, marketers, and product teams to deliver cohesive assets across platforms. Produced in-game promos, store assets, and ad creatives supporting acquisition and campaign performance.
Associate Designer at Discovery Networks
March 31, 2017 - August 28, 2025
Supported TV producers by creating storyboards and graphic assets for promotional trailers. Designed in-house marketing and corporate collaterals on a contract basis.
Editorial Design Intern at The Press Room
June 30, 2014 - August 28, 2025
Designed monthly editorial layouts for an architecture magazine ensuring high-quality and timely delivery.
Intern at Yeungnam College, South Korea
April 30, 2012 - August 28, 2025
Created promotional materials and branding assets for school-wide initiatives and events.

Education

BA (Hons) Degree in Design Communication at Lasalle College of the Arts
January 11, 2030 - January 1, 2016
Diploma in Visual Communication at Singapore Polytechnic
April 5, 2010 - April 30, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Transportation & Logistics, Education