Available to hire
Following a wealth of experience in digital advertising, I now offer freelance services to brands, inclusive of but not limited to Meta Ads, Google Ads, TikTok Ads, Amazon Ads, Reporting and Dashboarding, and Agency White Labelling. I have implemented and managed campaigns across multiple platforms for a diverse range of clients, helping deliver tailored marketing strategies that drive business growth. I am passionate about leveraging data analytics and digital media planning to maximize ROI and create cohesive brand experiences.
Experience Level
Work Experience
Freelance Digital Advertiser at Self-employed
April 1, 2025 - PresentImplemented and managed Google, Meta, TikTok, and Amazon advertising campaigns for a variety of clients as a side gig since 2017. Set up and utilized live dashboard reporting and worked with agencies who white label digital advertising services. Managed multi-channel conversion tracking across sites and handled client reporting, proposals, and ongoing account management.
Senior Marketing Manager, Media (Contract) at Flybuys
April 30, 2025 - August 28, 2025Led paid media strategy, planning, and investment to maximize ROI and achieve business goals. Ensured seamless integration between paid, owned, and earned media strategies to create a cohesive brand experience. Collaborated with Marketing and Campaign Managers on media requirements for key campaigns.
Performance Marketing Manager at Frank Green
December 31, 2024 - August 28, 2025Developed and executed the global digital marketing strategy aligned with the wider campaign calendar. Managed budgets in excess of $10 million per annum across Paid Search, Social, Programmatic, and Affiliate channels. Provided forecasting and reporting for all channels and customers. Directed creative requirements for paid channels and maintained relationships with external agencies and ad platforms.
Marketing Director at Emote Digital
March 31, 2022 - August 28, 2025Devised and led client digital marketing strategies. Collaborated with key stakeholders for major clients such as Puma, Suzuki, and Bakers Delight. Defined and implemented a 3-year growth strategy for SEO, Paid Search, and Paid Social services. Launched the agency in the UK.
Senior Digital Strategist at Emote Digital
June 30, 2019 - August 28, 2025Account managed advertising clients; campaigns managed across Meta, LinkedIn, AdRoll, Snapchat, Taboola, and Criteo. Managed annual budgets ranging from $50K to $5 million ROI.
Digital Advertising Specialist at ICOM.AU
November 30, 2017 - August 28, 2025Managed a portfolio of 15-20 Meta Ads clients and coordinated advertising strategies unique to each business. Utilized data and analytics to optimize campaigns and contributed commentary to live reporting dashboards.
Marketing Specialist at Totaljobs Group
March 31, 2016 - August 28, 2025Created and published job ads for 250+ clients. Used Adobe Suite to create visual templates for premium clients. Managed live jobs in line with clients' recruitment needs.
Education
BA (Hons) Politics & Sociology 2:1 at Newcastle University (UK)
September 1, 2011 - June 30, 2014A-Levels: English Language (A), Business (B), Politics (B), Sociology (B) at Holy Cross College (UK)
September 1, 2008 - July 31, 2010Qualifications
Google Ads & Analytics Certified
January 11, 2030 - August 28, 2025Facebook Blueprint Certified
January 11, 2030 - August 28, 2025Industry Experience
Retail, Professional Services, Consumer Goods, Media & Entertainment, Software & Internet
Experience Level
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