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G’day. I’m a senior copywriter and strategic mind-for-hire originally from Adelaide, Australia, and I’ve called Amsterdam home for the past decade. I help brands tell their stories. With over 15 years’ experience spanning service journalism, corporate comms and branded storytelling, I like to think I can give the robots a run for their money. I’ve worked with global brands like Tommy Hilfiger and Pandora, collaborated with leading design agencies, and contributed to editorial teams. I bring a strategic mindset and editorial eye to brand writing, helping brands clarify their why, find their voice, and choose the right words.…G’day. I’m a senior copywriter and strategic mind-for-hire originally from Adelaide, Australia, and I’ve called Amsterdam home for the past decade. I help brands tell their stories. With over 15 years’ experience spanning service journalism, corporate comms and branded storytelling, I like to think I can give the robots a run for their money. I’ve worked with global brands like Tommy Hilfiger and Pandora, collaborated with leading design agencies, and contributed to editorial teams. I bring a strategic mindset and editorial eye to brand writing, helping brands clarify their why, find their voice, and choose the right words.

Ellie Packer

Copywriter, Brand Strategist, Content Creator, +2

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G’day. I’m a senior copywriter and strategic mind-for-hire originally from Adelaide, Australia, and I’ve called Amsterdam home for the past decade. I help brands tell their stories. With over 15 years’ experience spanning service journalism, corporate comms and branded storytelling, I like to think I can give the robots a run for their money. I’ve worked with global brands like Tommy Hilfiger and Pandora, collaborated with leading design agencies, and contributed to editorial teams. I bring a strategic mindset and editorial eye to brand writing, helping brands clarify their why, find their voice, and choose the right words.…G’day. I’m a senior copywriter and strategic mind-for-hire originally from Adelaide, Australia, and I’ve called Amsterdam home for the past decade. I help brands tell their stories. With over 15 years’ experience spanning service journalism, corporate comms and branded storytelling, I like to think I can give the robots a run for their money. I’ve worked with global brands like Tommy Hilfiger and Pandora, collaborated with leading design agencies, and contributed to editorial teams. I bring a strategic mindset and editorial eye to brand writing, helping brands clarify their why, find their voice, and choose the right words.

Available to hire

G’day. I’m a senior copywriter and strategic mind-for-hire originally from Adelaide, Australia, and I’ve called Amsterdam home for the past decade. I help brands tell their stories.

With over 15 years’ experience spanning service journalism, corporate comms and branded storytelling, I like to think I can give the robots a run for their money. I’ve worked with global brands like Tommy Hilfiger and Pandora, collaborated with leading design agencies, and contributed to editorial teams. I bring a strategic mindset and editorial eye to brand writing, helping brands clarify their why, find their voice, and choose the right words.

Skills

Brand Identity

Copywriting

Branding

Experience Level

Brand Identity

Expert

Copywriting

Expert

Branding

Expert

Language

English

Fluent

Dutch

Intermediate

Work Experience

Verbal Brand Strategist | Senior Copywriter at Self employed

January 1, 2015 - Present

Providing verbal brand strategy and senior copywriting services to top clients such as Tommy Hilfiger, Calvin Klein, Karl Lagerfeld, Pandora, Tony’s Chocolonely, Ace & Tate, G-Star, PUQpress, Inscape Health, Studio Dumbar/DEPT, AKQA, and Koto. Responsibilities include shaping verbal identities, guiding campaign rollouts, mapping out CRM flows, and social media management.

Content Editor at Tommy Hilfiger agency, PVH

January 1, 2016 - August 28, 2025

Worked as a content editor for the Tommy Hilfiger agency, contributing to brand communications and digital content development.

Head of Communications at Montgomery Investment Management

January 1, 2015 - August 28, 2025

Led communications strategy and execution at Montgomery Investment Management.

Features Editor at SHOP Til You Drop, Bauer Media

January 1, 2014 - August 28, 2025

Managed editorial features content for SHOP Til You Drop magazine, overseeing content planning and execution.