Hi, I'm Fadillah Satriopradhana, a culturally creative digital communication strategist with over 6 years of experience specializing in branding, social media, and campaign development across diverse industries in Indonesia. I've successfully led high-impact digital activations and crafted engaging content rooted in pop culture, helping brands connect authentically with their audiences. I'm passionate about applying lifestyle and cultural insights to boost brand reach and affinity, actively seeking global opportunities and am open to relocation for the right challenge. I thrive on culture-driven storytelling and cross-functional collaboration to build meaningful community connections and deliver measurable growth.…

Fadillah Satriopradhana

Hi, I'm Fadillah Satriopradhana, a culturally creative digital communication strategist with over 6 years of experience specializing in branding, social media, and campaign development across diverse industries in Indonesia. I've successfully led high-impact digital activations and crafted engaging content rooted in pop culture, helping brands connect authentically with their audiences. I'm passionate about applying lifestyle and cultural insights to boost brand reach and affinity, actively seeking global opportunities and am open to relocation for the right challenge. I thrive on culture-driven storytelling and cross-functional collaboration to build meaningful community connections and deliver measurable growth.…

Available to hire

Hi, I’m Fadillah Satriopradhana, a culturally creative digital communication strategist with over 6 years of experience specializing in branding, social media, and campaign development across diverse industries in Indonesia. I’ve successfully led high-impact digital activations and crafted engaging content rooted in pop culture, helping brands connect authentically with their audiences.

I’m passionate about applying lifestyle and cultural insights to boost brand reach and affinity, actively seeking global opportunities and am open to relocation for the right challenge. I thrive on culture-driven storytelling and cross-functional collaboration to build meaningful community connections and deliver measurable growth.

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Skills

Experience Level

Language

English
Fluent
Indonesian
Fluent

Work Experience

Digital Campaign & Content Strategist at Redwoods Digital - South Tangerang
August 1, 2024 - August 28, 2025
Created persuasive pitch decks securing clients such as EZPZ Indonesia, Keppel Land, Mekari, and Raja Lakban. Planned and implemented channel-specific social media strategies that boosted engagement and supported digital activations. Maintained and optimized client social media accounts, combining content development and customer service to enhance audience interaction. Collaborated with performance marketing teams to build audience segments and consistently hit monthly reach and inquiry targets. Developed and executed content strategies for Castanea Print Shop and led podcast collaborations, expanding the agency's content ecosystem.
Content & Creative Supervisor at Inspira Groups - South Jakarta
February 1, 2025 - Present
Led daily content and copywriting for Pelita Air's Instagram and TikTok platforms. Launched trend-driven digital activations tied to seasonal moments like Eid. Initiated a successful Ramadan 'Add Yours' Instagram campaign generating 30+ organic participants in 3 days. Focused on culture-driven storytelling to increase brand affinity for Pelita Air, a state-owned Indonesian airline.
Indonesian Community Lead at Cult Creatives DN, BHD - Kuala Lumpur & Indonesia
May 1, 2023 - August 28, 2025
Adapted Cult Creative’s brand voice for the Indonesian creative scene using lifestyle and cultural insights. Boosted brand reach by applying viral content formats and storytelling rooted in Indonesian culture. Represented the brand at offline events to grow authentic community connections.
Senior Digital Strategist at TXT Creative - Tangerang Regency
January 1, 2023 - August 28, 2025
Developed daily social media content and oversaw online customer interaction. Created digital campaigns for Starbucks and DKT Indonesia, delivering measurable engagement growth. Produced Starbucks' Year of the Rabbit Instagram AR filter campaign with over 600,000 plays. Launched Fiesta's World Cup 'Score Guessing' campaign with high daily user participation.
Community Relations at J&T Express - North Jakarta
March 1, 2022 - August 28, 2025
Managed @jntcommunity_id social media and content calendar. Built and facilitated WhatsApp-based communities for online sellers. Organized hybrid events and developed digital activations to grow brand loyalty. Led KOL recruitment and community outreach collaborations. Produced bilingual marketing content inspired by cultural and lifestyle events. Wrote radio ad scripts and supported storytelling for post-event videos. Conducted media monitoring for Alam Sutera's placements and competitors.
Marketing Communication Intern at Alam Sutera Realty - South Tangerang
November 1, 2017 - August 28, 2025
Produced bilingual marketing content inspired by cultural and lifestyle events. Wrote radio ad scripts and supported storytelling for post-event videos. Monitored media placements and competitor activity.

Education

Bachelor of Communication Sciences at Universitas Multimedia Nusantara
August 1, 2014 - February 1, 2019
Master of Communication Sciences at Universitas Mercu Buana
August 1, 2021 - February 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Transportation & Logistics, Retail, Media & Entertainment, Real Estate & Construction, Consumer Goods, Financial Services, Healthcare, Software & Internet

Skills

Experience Level