JJ

I am a results-driven Performance Marketing Specialist with a proven track record of delivering measurable growth for clients across diverse industries.

About

I am a results-driven Performance Marketing Specialist with a proven track record of delivering measurable growth for clients across diverse industries. I specialize in paid advertising, conversion optimization, analytics, and digital strategy. I manage end-to-end campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

My commitment is to maximize ROI through data-driven decision-making and continuous optimization. I have successfully scaled e-commerce ROAS, reduced CPA for SaaS clients, and significantly increased qualified leads for B2B campaigns. I thrive in creating strategic multi-channel digital marketing campaigns that deliver outstanding results.

  • 6 years' experience
  • Joined August 2025

Industry experience

  • Retail
  • Software & Internet
  • Education
  • Professional Services

Work experience

Freelance Performance Marketing SpecialistJan 2020 – Present · 6 yrs 11 mos

Developed and executed high-performing digital marketing campaigns for clients in e-commerce, SaaS, education, and B2B sectors. Managed monthly ad budgets ranging from $1,000 to $50,000+, consistently achieving or exceeding client KPIs. Conducted in-depth market research, audience segmentation, and competitor analysis to inform campaign strategies. Implemented advanced tracking and analytics solutions to measure campaign effectiveness and optimize for conversions. Provided actionable insights and regular performance reports to clients, fostering long-term partnerships.

Certifications and awards

Bachelor's Degree2030 – 2025
Google Ads Certified2030 – 2025
Facebook Blueprint Certification2030 – 2025
LinkedIn Marketing Solutions Fundamentals2030 – 2025

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