I'm Laura Kohler, a marketing and social media professional with over four years of experience driving influencer campaigns, brand partnerships, and event-driven marketing for lifestyle brands. Currently based in Switzerland and in the process of relocating to Dubai, I’m eager to contribute fresh ideas and a social-first mindset to innovative teams in the UAE. I enjoy building collaborative, data-driven campaigns across Instagram, TikTok, and beyond.…

Laura Kohler

I'm Laura Kohler, a marketing and social media professional with over four years of experience driving influencer campaigns, brand partnerships, and event-driven marketing for lifestyle brands. Currently based in Switzerland and in the process of relocating to Dubai, I’m eager to contribute fresh ideas and a social-first mindset to innovative teams in the UAE. I enjoy building collaborative, data-driven campaigns across Instagram, TikTok, and beyond.…

Available to hire

I’m Laura Kohler, a marketing and social media professional with over four years of experience driving influencer campaigns, brand partnerships, and event-driven marketing for lifestyle brands.

Currently based in Switzerland and in the process of relocating to Dubai, I’m eager to contribute fresh ideas and a social-first mindset to innovative teams in the UAE. I enjoy building collaborative, data-driven campaigns across Instagram, TikTok, and beyond.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Freelance Marketing and Events at Independent / Self-employed
April 1, 2025 - Present
Organized and executed large-scale events such as Afro Carneval with 3,500+ attendees and headliner Rema. Built and led content teams for TikTok, Instagram, and other platforms. Secured strategic partnerships with international and local sponsors. Collaborated with artist managers, media, and city partners. Managed full event cycle including planning, budgeting, logistics, and on-site operations.
Head of Marketing at 1trend GmbH
July 1, 2025 - August 28, 2025
Developed and executed tailored social media strategies for brands and campaigns. Led cross-functional projects in collaboration with agencies, major clients, and Swiss influencers. Created audience-focused content across Instagram, TikTok, and Meta ads. Planned and delivered brand awareness campaigns with measurable engagement growth. Managed communities and channels with a strong editorial and KPI-driven approach. Analyzed campaign performance and continuously optimized key metrics.
Head of Marketing at ISZ Group
July 1, 2024 - August 28, 2025
Led cross-company marketing strategy focusing on real estate lead generation. Built and managed digital presence across Instagram, Facebook, and LinkedIn for multiple brands. Created high-converting sales and recruitment assets to drive business growth. Developed and executed editorial content strategies including planning and performance tracking. Ran digital campaigns to boost property visibility and generate qualified leads. Produced photo and video assets for multi-channel real estate marketing.
Project Manager Audience Development at Sony Music Switzerland AG
April 30, 2022 - August 28, 2025
Led end-to-end marketing projects from concept to execution. Managed and scaled social media channels focusing on engagement and brand visibility. Developed and launched targeted campaigns to grow Hip-Hop and lifestyle communities. Oversaw Meta and TikTok ad campaigns for high-profile artist releases and events. Collaborated with artist teams and media partners to align digital rollout strategies. Supported rebranding and repositioning of editorial and entertainment brands. Used data-driven insights to optimize campaign performance and audience activation.
Freelance Marketing and Events at Independent / Self-employed
April 30, 2021 - August 28, 2025
Built and maintained long-term client relationships as an independent marketing freelancer. Provided consulting and project management in social media, influencer marketing, and brand partnerships. Created content strategies and managed campaigns across digital channels. Produced visual assets including graphic design (Photoshop, InDesign), photo and video production. Developed websites and online shops tailored to client needs and business goals.
Internship Marketing / E-Commerce at click & care GmbH
July 31, 2017 - August 28, 2025
Independently managed and executed marketing projects for leading beauty e-commerce platform. Maintained and optimized online shop including inventory, product content, and visuals. Designed graphic assets and website content to support marketing campaigns. Planned customer events to boost engagement and brand loyalty. Wrote compelling product descriptions and translated content into English for international markets.
Freelance Marketing and Events at Independent
April 1, 2025 - Present
Organized and executed large-scale events such as Afro Carneval with over 3,500 attendees, including managing headliners like Rema. Built and led content teams for TikTok and Instagram, secured strategic partnerships with international and local sponsors, collaborated with artist managers, media, and city partners, and managed full event cycles including planning, budgeting, logistics, and on-site operations.
Head of Marketing at 1 trend GmbH
July 31, 2025 - August 28, 2025
Developed and executed tailored social media strategies for brands and campaigns, led cross-functional projects in collaboration with agencies, major clients, and Swiss influencers. Created audience-focused content across Instagram, TikTok, and Meta Ads. Planned and delivered brand awareness campaigns with measurable engagement growth. Managed communities and channels with a strong editorial and KPI-driven approach. Analyzed campaign performance and continuously optimized for key metrics.
Head of Marketing at ISZ Group
July 31, 2024 - August 28, 2025
Led cross-company marketing strategy focusing on real estate lead generation. Built and managed digital presence across Instagram, Facebook, and LinkedIn for multiple brands. Created high-converting sales and recruitment assets to drive business growth. Developed and executed content strategies including editorial planning and performance tracking. Ran digital campaigns to boost property visibility and generate qualified leads. Produced photo and video assets for multi-channel real estate marketing.
Project Manager Audience Development at Sony Music Switzerland AG
April 30, 2022 - August 28, 2025
Led end-to-end marketing projects from concept to execution. Managed and scaled social media channels focusing on engagement and brand visibility. Developed and launched targeted campaigns to grow Hip-Hop and lifestyle communities. Oversaw Meta and TikTok ad campaigns for high-profile artist releases and events. Collaborated with artist teams and media partners to align digital rollout strategies. Supported rebranding and repositioning of editorial and entertainment brands. Used data-driven insights to optimize campaign performance and audience activation.
Freelance Marketing and Events at Independent
April 1, 2021 - August 28, 2025
Built and maintained long-term client relationships as an independent marketing freelancer. Provided consulting and project management in social media, influencer marketing, and brand partnerships. Created content strategies and managed campaigns across digital channels. Produced visual assets including graphic design (Photoshop, InDesign), photo and video production. Developed websites and online shops tailored to client needs and business goals.
Marketing/E-Commerce Intern at click & care GmbH
July 31, 2017 - August 28, 2025
Independently managed and executed marketing projects for a leading beauty e-commerce platform. Maintained and optimized the online shop including inventory, product content, and visuals. Designed graphic assets and website content to support marketing campaigns. Planned customer events to boost engagement and brand loyalty. Wrote compelling product descriptions and translated content into English for international markets.
Head of Marketing at ISZG Group
September 1, 2024 - July 1, 2025
Led cross-functional projects in collaboration with agencies, major clients & Swiss influencers; created audience-focused content across Instagram, TikTok & Meta Ads; planned and delivered brand awareness campaigns with editorial and KPI-driven approaches; analyzed campaign performance and optimization; managed communities and channels with strong editorial and KPI-driven strategies.
Freelance Marketing und Events at Freelance (Zurich, CH)
April 1, 2021 - April 1, 2022
Built and maintained long-term client relationships as an independent marketing freelancer; provided consulting and project management in social media, influencer marketing & brand partnerships; created content strategies and managed campaigns across digital channels; produced visual assets (graphic design, photo & video production); developed websites and online shops; planned customer events and wrote product descriptions; translated content into English for international markets.
Internship Marketing / E-Commerce at GmbH (Zurich, CH)
August 1, 2016 - July 1, 2017
Managed and executed marketing projects for a leading beauty e-commerce platform; maintained online shop inventory, produced product content & visuals; designed graphic assets and website content to support campaigns; planned customer events to boost engagement and brand loyalty; wrote compelling product descriptions and translated content into English for international markets.
Marketing / E-Commerce Intern at GmbH
August 1, 2016 - July 1, 2017
Supported marketing and e-commerce for leading beauty e-commerce platform; maintained and optimized online shop including inventory, product content & visuals; designed graphic assets and website content to support campaigns; planned customer events to boost engagement; wrote compelling product descriptions and translated content into English for international markets.
Marketing / E-Commerce at GmbH
October 1, 2017 - April 1, 2021
Managed and executed marketing projects for leading beauty e-commerce platform; maintained and optimized online shop; designed assets and content; planned campaigns; supported international markets.
Freelancer Marketing & Events at Independent / Freelance
April 1, 2021 - April 1, 2022
Built long-term client relationships as an independent marketing freelancer; provided consulting and project management in social media, influencer marketing & brand partnerships; created content strategies and managed campaigns across digital channels; produced visual assets and web content; delivered tailored websites and online shops for client needs.
Freelancer Marketing & Events at Independent / Freelance
April 1, 2025 - Present
Provided consulting and project management in social media, influencer marketing & brand partnerships for clients; created content strategies and managed campaigns across digital channels; produced visual assets; built websites and online shops; planned customer events to boost engagement and brand loyalty.

Education

Marketing Communication Certificate (Markom) at SAWI Academy for Marketing and Communication
January 1, 2018 - December 31, 2018
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura) at Wirtschaftsmittelschule Luzern (Business Secondary School)
January 1, 2012 - July 1, 2017
Marketing Communication Certificate (Markom) at SAWI Academy for Marketing and Communication
January 1, 2018 - December 31, 2018
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura) at Wirtschaftsmittelschule Luzern (Business Secondary School)
January 1, 2012 - December 31, 2017
Advanced Swiss Certification in Marketing, Communications, Media, and Sales at SAWI Academy (Marketing & Communications)
January 11, 2030 - January 21, 2026
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura) at Wirtschaftsschule Luzern
January 1, 2012 - January 1, 2017
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura) at Luzern Business Secondary School
January 1, 2012 - January 1, 2017

Qualifications

Marketing Communication Certificate (Markom)
January 1, 2018 - December 31, 2018
Marketing Communication Certificate (Markom)
January 1, 2018 - December 31, 2018
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura)
January 1, 2012 - December 31, 2017
Advanced Swiss Certification in Marketing, Communications, Media, and Sales
January 11, 2030 - January 21, 2026
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura)
January 1, 2012 - January 1, 2017
SAWI Academy Advanced Certification in Marketing & Communications
January 11, 2030 - April 7, 2026
SAWI Academy Advanced Certification in Marketing, Communications, Media & Sales
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Retail, Professional Services, Travel & Hospitality, Software & Internet

Skills

Experience Level