LK

I'm Laura Kohler, a marketing and social media professional with over four years of experience driving influencer campaigns, brand partnerships, and event-driven marketing for lifestyle brands.

About

I’m Laura Kohler, a marketing and social media professional with over four years of experience driving influencer campaigns, brand partnerships, and event-driven marketing for lifestyle brands.

Currently based in Switzerland and in the process of relocating to Dubai, I’m eager to contribute fresh ideas and a social-first mindset to innovative teams in the UAE. I enjoy building collaborative, data-driven campaigns across Instagram, TikTok, and beyond.

  • 10 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Real Estate & Construction
  • Retail
  • Professional Services
  • Travel & Hospitality
  • Software & Internet

Work experience· 19 roles

Head of Marketing · 1 trend GmbHJul 2025 – Aug 2025 · 2 mos

Developed and executed tailored social media strategies for brands and campaigns, led cross-functional projects in collaboration with agencies, major clients, and Swiss influencers. Created audience-focused content across Instagram, TikTok, and Meta Ads. Planned and delivered brand awareness campaigns with measurable engagement growth. Managed communities and channels with a strong editorial and KPI-driven approach. Analyzed campaign performance and continuously optimized for key metrics.

Head of Marketing · 1trend GmbHJul 2025 – Aug 2025 · 2 mos

Developed and executed tailored social media strategies for brands and campaigns. Led cross-functional projects in collaboration with agencies, major clients, and Swiss influencers. Created audience-focused content across Instagram, TikTok, and Meta ads. Planned and delivered brand awareness campaigns with measurable engagement growth. Managed communities and channels with a strong editorial and KPI-driven approach. Analyzed campaign performance and continuously optimized key metrics.

Freelancer Marketing & Events · Independent / FreelanceApr 2025 – Present · 1 yr 8 mos

Provided consulting and project management in social media, influencer marketing & brand partnerships for clients; created content strategies and managed campaigns across digital channels; produced visual assets; built websites and online shops; planned customer events to boost engagement and brand loyalty.

Freelance Marketing and Events · IndependentApr 2025 – Present · 1 yr 8 mos
Freelance Marketing and Events · Independent / Self-employedApr 2025 – Present · 1 yr 8 mos
Head of Marketing · ISZG GroupSep 2024 – Jul 2025 · 11 mos
Head of Marketing · ISZ GroupJul 2024 – Aug 2025 · 1 yr 2 mos
Head of Marketing · ISZ GroupJul 2024 – Aug 2025 · 1 yr 2 mos

Education· 7

Marketing Communication Certificate (Markom) · SAWI Academy for Marketing and Communication2018
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura) · Wirtschaftsmittelschule Luzern (Business Secondary School)2012 – 2017
Marketing Communication Certificate (Markom) · SAWI Academy for Marketing and Communication2018
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura) · Wirtschaftsmittelschule Luzern (Business Secondary School)2012 – 2017

Certifications and awards· 7

Marketing Communication Certificate (Markom)2018
Marketing Communication Certificate (Markom)2018
Swiss Commercial Diploma with Vocational Baccalaureate (EFZ with Berufsmatura)2012 – 2017
Advanced Swiss Certification in Marketing, Communications, Media, and Sales2030 – 2026

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