Available to hire
Hi, I’m Simisola Shote-Opesanmi, a results-driven digital marketing strategist with 5 years of hands-on experience in developing and executing high-impact campaigns across multiple channels. I excel at turning data into actionable plans and collaborating with cross-functional teams to drive brand awareness, engagement, and measurable ROI.
I stay ahead of trends, identify target audiences, and tailor data-driven strategies for SMEs and agencies. I’m passionate about delivering creative content, optimizing campaigns, and building lasting relationships with clients and stakeholders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Yoruba
Fluent
Work Experience
Digital Marketing Strategist at Teleperformance (META)
August 1, 2023 - PresentCommunicate with Facebook advertisers in Sub-Saharan Africa and EMEA using VoIP and other platforms. Guide advertisers to optimize their Facebook ad campaigns via Ads Manager. Provide optimal advertising and marketing solutions focusing on strategies, trends, and insights to SMBs and digital marketing agencies in the region. Setup and optimize Facebook pixels, Conversion API, offline events, Facebook SDKs for accurate tracking and measurement. Analyze Facebook campaign metrics to understand performance and troubleshoot issues with Meta support teams. Educate advertisers on Facebook ad policies and community standards to prevent violations.
Digital Marketing Strategist at Ovaloop
June 30, 2023 - August 28, 2025Developed and implemented comprehensive digital marketing strategies resulting in 90% increase in website traffic and about 75% growth in online sales. Executed successful SEO campaigns that improved organic search rankings and increased traffic by about 45%. Managed and optimized PPC campaigns, reducing cost per click by 25% and increasing conversion rates by 75%. Created and executed email marketing campaigns achieving average open rate of 55% and click-through rate of 80%. Monitored social media channels, increased brand visibility by 90%, conducted market research and collaborated with cross-functional teams to create compelling digital content and optimize user experience.
Digital Marketing Strategist at HON. Wole Opesanmi Campaign (Politics)
March 31, 2023 - August 28, 2025Created and executed social media strategy to drive interaction with prospective voters. Coordinated branding and PR efforts for the political campaign. Built target audiences across various social media platforms for effective marketing. Researched and reported social media trends to build strong social media presence for the campaign.
Digital Marketing Manager at Health & Beauty Center
July 31, 2022 - August 28, 2025Assisted in developing and executing digital marketing campaigns across various channels including social media, email marketing, and PPC advertising. Conducted keyword research and implemented SEO best practices to improve organic search rankings and increase website traffic. Managed social media accounts, created engaging content, monitored comments, and responded to customer inquiries. Assisted in analyzing campaign performance data providing actionable insights. Coordinated with external vendors and agencies to execute initiatives within allocated budgets and timelines.
Digital Marketing Manager at Rizzulenation
June 30, 2021 - August 28, 2025Created, managed, and measured KPIs for social media content. Directed and created product photography, graphics, and other rich content. Prepared and executed events marketing strategy creating secondary marketing channels. Collaborated effectively with teams across the company to achieve company goals. Delivered and measured progress for effective decision making.
Head Marketing at Shotmol Digital Agency
July 31, 2020 - August 28, 2025Strategic planning and execution of successful digital marketing campaigns including SEO, SEM, SMO, email, social media and display advertising. Built and managed robust marketing database for email marketing. Set marketing goals, analyzed and reported performance indicators. Prepared content calendars for blog and social media. Collaborated with vendors, agencies and partners for business growth. Stayed up-to-date with latest digital marketing trends and technologies implementing innovative approaches to drive business growth.
Social Media Manager at YD Marketing/PR Agency
August 31, 2018 - August 28, 2025Created and executed social media calendar for clients. Consulted clients to build strong social media presence. Built target audiences across various platforms for effective marketing. Researched and reported social media trends. Analyzed and measured data to make informed campaign decisions. Responded to client queries in a timely manner. Carried out strategic planning and recommendations for the company’s growth. Researched market trends identifying new business opportunities.
Digital Marketing Strategist at Teleperformance (META)
August 1, 2023 - PresentCommunicate with Facebook advertisers in Sub-Saharan Africa and EMEA via VoIP and emailing. Guide advertisers optimizing Facebook ad campaigns using Ads Manager. Provide advertising and marketing solutions, trends, and insights to SMBs and digital marketing agencies. Set up and optimize Facebook pixels, Conversion API, offline events, and custom events for accurate data measurement and ad delivery. Optimize Conversion API Event Match Quality with Meta Pixel elements. Configure catalogs and dynamic ads for eCommerce businesses. Analyze Facebook ad campaign metrics to understand performance and troubleshoot account issues, escalating technical problems to Meta Support and Tech teams. Educate advertisers on Facebook ad policies and community standards to prevent violations.
Digital Marketing Strategist at Ovaloop
June 30, 2023 - August 29, 2025Developed and implemented comprehensive digital marketing strategies, resulting in a 90% increase in website traffic and about 75% growth in online sales through digital channels. Executed successful SEO campaigns improving organic search rankings and increasing organic traffic by approximately 45%. Managed and optimized PPC campaigns, resulting in a 25% decrease in cost per click and 75% increase in conversion rate. Created and executed email marketing campaigns, achieving average open rate of 55% and click-through rate of 80%. Monitored social media channels, engaging with followers, and increasing brand visibility by 90%. Conducted in-depth market research and competitor analysis to identify emerging trends and implement strategies accordingly. Utilized web analytics tools to track and analyze key performance metrics, making data-driven recommendations for continuous improvement. Collaborated with cross-functional teams including designers and developers to create compelling digital
Digital Marketing Strategist at HON. Wole Opesanmi Campaign (Politics)
March 31, 2023 - August 29, 2025Created and executed a social media strategy to drive interaction with prospective voters for the campaign. Coordinated branding and PR efforts. Built target audiences across various social media platforms for effective marketing. Researched and reported social media trends to build a strong campaign presence.
Digital Marketing Manager at Health & Beauty Center
July 31, 2022 - August 29, 2025Assisted in developing and executing digital marketing campaigns across various channels, including social media, email marketing, and PPC advertising. Conducted keyword research and implemented SEO best practices to improve organic rankings and increase website traffic. Managed social media accounts by creating engaging content, monitoring comments, and responding to customer inquiries. Assisted in analyzing campaign performance data, generating reports, and providing actionable insights to optimize marketing strategies. Coordinated with external vendors and agencies to execute digital marketing initiatives within allocated budgets and timelines.
Digital Marketing Manager at Rizzule Nation
June 30, 2021 - August 29, 2025Created, managed, and measured KPIs for social media content. Directed and created product photography, graphics, and other rich content. Prepared and executed events marketing strategy to create secondary marketing channels. Collaborated effectively with teams across the company to achieve goals. Delivered and measured progress for effective decision-making.
Head Marketing at Shotmol Digital Agency
July 31, 2020 - August 29, 2025Strategic planning and execution of successful digital marketing campaigns including SEO/SEM/SMO, email, social media and display advertising for clients. Built and managed robust marketing database for email marketing. Set marketing goals, analyzed and reported performance indicators. Prepared content calendars for company blog and social media. Collaborated effectively with vendors, agencies, and partners for business growth. Stayed up-to-date with the latest digital marketing trends and technologies, implementing innovative approaches to drive business growth.
Social Media Manager at YD Marketing / PR Agency
August 31, 2018 - August 29, 2025Created and executed social media calendars for clients. Consulted for clients to build strong social media presence. Built target audiences across social media platforms for effective marketing. Researched and reported social media trends. Analyzed and measured data to make informed campaign decisions. Responded to client queries timely. Carried out strategic planning and recommendations for company growth. Researched market trends identifying new business opportunities.
Digital Marketing Strategist at Ovaloop
August 1, 2022 - June 30, 2023Developed and implemented comprehensive digital marketing strategies, resulting in a 90% increase in website traffic and about 75% growth in online sales; improved organic rankings via SEO; managed PPC campaigns with cost efficiency and higher conversions.
Digital Marketing Manager at Health & Beauty Centre
June 1, 2021 - July 31, 2022Assisted in developing and executing digital marketing campaigns across multiple channels including social media, email marketing, and PPC advertising.
Digital Marketing Manager at Rizzu Nation
August 1, 2020 - June 30, 2021Created, managed and measured KPIs for social media content; directed photography and graphic design; prepared and executed events marketing strategy.
Head of Marketing at Shotmol Digital Agency
September 1, 2018 - July 31, 2020Strategic planning and execution of successful digital marketing campaigns including SEO/SEM/social media and email marketing; built and managed a robust marketing data base; set marketing goals and tracked performance.
Social Media Manager at Y D Marketing / PR Agency
January 1, 2018 - August 31, 2018Created and executed social media calendars; built target audiences; researched and reported on social media trends; monitored comments; coordinated with vendors and agencies for growth.
Education
Marketing Professional at META
January 1, 2023 - December 31, 2023Industrial Design (Graphics) at Federal University of Technology Akure
January 1, 2011 - January 1, 2017Marketing Professional at META
January 1, 2023 - December 31, 2023B-Tech Industrial Design (Graphics) at Federal University of Technology Akure
January 1, 2011 - December 31, 2017Marketing Professional at META
January 1, 2023 - December 3, 2025Qualifications
META Marketing Professional
January 1, 2023 - August 28, 2025Digital Marketing Certification
January 1, 2019 - August 28, 2025Critical and Innovative Thinking
January 11, 2030 - August 28, 2025META Marketing Professional
January 1, 2023 - August 29, 2025Digital Marketing Certification
January 1, 2019 - August 29, 2025Critical and Innovative Thinking
January 11, 2030 - August 29, 2025META Marketing Professional Certification
January 1, 2023 - December 3, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Government, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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