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I am a digital marketing specialist with over 4 years of global experience in user acquisition, lead generation, and full-funnel performance marketing. I have successfully managed over $1M monthly ad spend across platforms like Google, TikTok, and Facebook Ads, delivering strong growth through creative strategy, landing page optimization, and marketing automation. My experience spans cross-border eCommerce and mobile gaming industries. I am passionate about leveraging data-driven marketing techniques to optimize campaign performance and user engagement. With multi-lingual communication skills and a collaborative approach, I thrive in dynamic global environments and am always eager to drive impactful marketing results.…I am a digital marketing specialist with over 4 years of global experience in user acquisition, lead generation, and full-funnel performance marketing. I have successfully managed over $1M monthly ad spend across platforms like Google, TikTok, and Facebook Ads, delivering strong growth through creative strategy, landing page optimization, and marketing automation. My experience spans cross-border eCommerce and mobile gaming industries. I am passionate about leveraging data-driven marketing techniques to optimize campaign performance and user engagement. With multi-lingual communication skills and a collaborative approach, I thrive in dynamic global environments and am always eager to drive impactful marketing results.

Yujia You

Performance Marketer, Marketing Strategist, Growth Marketer, +1

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I am a digital marketing specialist with over 4 years of global experience in user acquisition, lead generation, and full-funnel performance marketing. I have successfully managed over $1M monthly ad spend across platforms like Google, TikTok, and Facebook Ads, delivering strong growth through creative strategy, landing page optimization, and marketing automation. My experience spans cross-border eCommerce and mobile gaming industries. I am passionate about leveraging data-driven marketing techniques to optimize campaign performance and user engagement. With multi-lingual communication skills and a collaborative approach, I thrive in dynamic global environments and am always eager to drive impactful marketing results.…I am a digital marketing specialist with over 4 years of global experience in user acquisition, lead generation, and full-funnel performance marketing. I have successfully managed over $1M monthly ad spend across platforms like Google, TikTok, and Facebook Ads, delivering strong growth through creative strategy, landing page optimization, and marketing automation. My experience spans cross-border eCommerce and mobile gaming industries. I am passionate about leveraging data-driven marketing techniques to optimize campaign performance and user engagement. With multi-lingual communication skills and a collaborative approach, I thrive in dynamic global environments and am always eager to drive impactful marketing results.

Available to hire

I am a digital marketing specialist with over 4 years of global experience in user acquisition, lead generation, and full-funnel performance marketing. I have successfully managed over $1M monthly ad spend across platforms like Google, TikTok, and Facebook Ads, delivering strong growth through creative strategy, landing page optimization, and marketing automation. My experience spans cross-border eCommerce and mobile gaming industries.

I am passionate about leveraging data-driven marketing techniques to optimize campaign performance and user engagement. With multi-lingual communication skills and a collaborative approach, I thrive in dynamic global environments and am always eager to drive impactful marketing results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Intermediate

Japanese

Beginner

Korean

Beginner

Work Experience

Performance Marketing Manager - Leads Generation at Xiamen Yisen Overseas Technology Co., Ltd

January 1, 2024 - Present

Led and scaled lead generation campaigns on Google Search and TikTok Ads, delivering over 1,000 qualified leads monthly with a cost-per-lead 40% lower than the industry benchmark. Developed and A/B tested multiple landing page variants increasing form completions by 40% and reducing bounce rate significantly. Created and optimized video ads achieving sustained 5% click-through rates and launched automated email sequences doubling engagement. Managed international direct-to-consumer acquisition via Facebook Ads reaching 1.5x return on ad spend aligned with global growth strategy.

Senior UA Strategist - HyperCasual Games at Beijing Happy Joyful Technology Co.,Ltd

January 1, 2024 - August 28, 2025

Led full-cycle user acquisition for hyper-casual games across multiple platforms managing $1M+ monthly ad spend and scaled campaigns to 15+ international markets. Improved Day-7 ROAS from 80% to over 150% and significantly enhanced portfolio lifetime value. Scaled Mintegral channel 7x month-over-month and launched high-budget campaigns on Facebook. Collaborated with creative teams to design top-performing ad assets driving CTR and CVR uplifts over 25%.

Performance Marketing Specialist - Casual Games at Beijing Tianlong Interactive Entertainment Technology Co., Ltd

December 31, 2022 - August 28, 2025

Managed global user acquisition campaigns on Facebook, Google Ads, AppLovin, and Unity with spend scaling up to $50K/day and reached over 600K daily active users. Designed creative testing systems that produced viral ads reducing CPI by 50%. Delivered detailed performance analyses for optimization and partnered with game design teams using UA insights to improve game features and creative direction. Led global ASO strategy doubling store conversion rates and boosting organic installs.

Performance Marketing Specialist - Casual Games at Chengdu Qichuang Interactive Culture Media Co.

December 31, 2022 - August 28, 2025

Set up and managed multi-channel ad accounts, integrated SDKs for event tracking and campaign attribution, and optimized campaigns in real time through test data analysis. Produced competitive intelligence reports and predictive bidding models improving key performance indicators by 25%. Collaborated with design teams to analyze and improve creative effectiveness and pioneered expansion into emerging advertising channels establishing growth frameworks.

Business Specialist - International Trade Support at Chengdu Kosta Cryogenic Equipment Co., Ltd.

January 1, 2021 - August 28, 2025

Managed company website and marketing materials to enhance brand visibility internationally. Authored bidding documents and contracts for clear technical and commercial communications. Coordinated cross-border import logistics and English correspondence, facilitating seamless global operations. Delivered market trend analysis and competitor benchmarking supporting annual strategy planning.

Project Assistant – Wireless Charging Division at Tsinghua Sichuan Energy Internet Research Institute

January 1, 2018 - August 28, 2025

Coordinated R&D timelines and cross-functional schedules to deliver two full-cycle wireless charging projects from concept to completion. Managed prototype production and technical documentation, facilitated client communications, and translated patents and technical documents to support knowledge and IP management. Procured lab supplies to ensure timely prototype deliveries.