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I am a results-driven Digital Marketing and Project Support Specialist with expertise in managing paid campaigns, driving lead generation, and optimizing performance across multi-channel platforms. I have strong skills in Meta, LinkedIn, and YouTube Ads, along with hands-on experience in campaign setup, targeting, and performance optimization. I excel in content strategy, LMS management, and digital community building, delivering measurable outcomes in fast-paced environments. I am adept at analyzing key performance indicators such as CTR, CPC, ROAS, and CAC to refine strategies and boost results. Known for my creativity and collaboration, I coordinate cross-functional teams and integrate paid and organic strategies to maximize impact. I am passionate about enhancing user experiences and expanding digital reach through innovative online marketing and support initiatives.…I am a results-driven Digital Marketing and Project Support Specialist with expertise in managing paid campaigns, driving lead generation, and optimizing performance across multi-channel platforms. I have strong skills in Meta, LinkedIn, and YouTube Ads, along with hands-on experience in campaign setup, targeting, and performance optimization. I excel in content strategy, LMS management, and digital community building, delivering measurable outcomes in fast-paced environments. I am adept at analyzing key performance indicators such as CTR, CPC, ROAS, and CAC to refine strategies and boost results. Known for my creativity and collaboration, I coordinate cross-functional teams and integrate paid and organic strategies to maximize impact. I am passionate about enhancing user experiences and expanding digital reach through innovative online marketing and support initiatives.

Maria Gay-Shuaibu

Project Manager, Content Creator, Social Media Manager, +3

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I am a results-driven Digital Marketing and Project Support Specialist with expertise in managing paid campaigns, driving lead generation, and optimizing performance across multi-channel platforms. I have strong skills in Meta, LinkedIn, and YouTube Ads, along with hands-on experience in campaign setup, targeting, and performance optimization. I excel in content strategy, LMS management, and digital community building, delivering measurable outcomes in fast-paced environments. I am adept at analyzing key performance indicators such as CTR, CPC, ROAS, and CAC to refine strategies and boost results. Known for my creativity and collaboration, I coordinate cross-functional teams and integrate paid and organic strategies to maximize impact. I am passionate about enhancing user experiences and expanding digital reach through innovative online marketing and support initiatives.…I am a results-driven Digital Marketing and Project Support Specialist with expertise in managing paid campaigns, driving lead generation, and optimizing performance across multi-channel platforms. I have strong skills in Meta, LinkedIn, and YouTube Ads, along with hands-on experience in campaign setup, targeting, and performance optimization. I excel in content strategy, LMS management, and digital community building, delivering measurable outcomes in fast-paced environments. I am adept at analyzing key performance indicators such as CTR, CPC, ROAS, and CAC to refine strategies and boost results. Known for my creativity and collaboration, I coordinate cross-functional teams and integrate paid and organic strategies to maximize impact. I am passionate about enhancing user experiences and expanding digital reach through innovative online marketing and support initiatives.

Available to hire

I am a results-driven Digital Marketing and Project Support Specialist with expertise in managing paid campaigns, driving lead generation, and optimizing performance across multi-channel platforms. I have strong skills in Meta, LinkedIn, and YouTube Ads, along with hands-on experience in campaign setup, targeting, and performance optimization. I excel in content strategy, LMS management, and digital community building, delivering measurable outcomes in fast-paced environments.

I am adept at analyzing key performance indicators such as CTR, CPC, ROAS, and CAC to refine strategies and boost results. Known for my creativity and collaboration, I coordinate cross-functional teams and integrate paid and organic strategies to maximize impact. I am passionate about enhancing user experiences and expanding digital reach through innovative online marketing and support initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Marketing Promotions Specialist (Contract) at Springwells Managing & Consulting Services

August 31, 2025 - August 28, 2025

Planned and executed paid marketing campaigns on LinkedIn using Sales Navigator, YouTube, and Meta platforms managing monthly ad budgets. Developed conversion-focused ad copy and creatives to improve click-through rates and engagement. Analyzed key campaign metrics such as CTR, CPC, and conversions, optimizing targeting to reduce acquisition costs. Coordinated user-generated content style creation and multiple campaign iterations to enhance performance. Supported lead generation and sign-ups via integrated paid and organic strategies including social media, email flows, and webinars. Led collaboration across design, facilitation, and technical support teams to deliver impactful digital marketing projects.

ICT/Social Media Strategist at The Shepherd's Flock Int'l Church

January 1, 2015 - Present

Managed both organic and paid social media campaigns, websites, and email promotions to bolster community engagement. Executed diverse online marketing initiatives including paid ad placements, viral campaigns, and live streaming support. Designed graphics and multimedia assets consistent with brand identity. Coordinated live streaming, video conference setups, and webinars to expand digital outreach. Oversaw email account management, database management, and user support systems to enhance the online user experience.

Digital Support & Learning Management Coordinator at Rapha Institute of Healthy Living

October 1, 2023 - Present

Managed and updated the institute’s website and Learning Management System platform to ensure smooth course delivery and onboarding processes. Facilitated student sign-ups and course access orientation. Administered technical support to instructors and learners, ensuring a seamless learning journey. Moderated the online student community and increased engagement with targeted initiatives.