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Hi, I’m Laura — an Australian Influencer Marketing and UGC specialist currently based in Paris, France. With over five years of experience in the digital space, specializing in the beauty and wellness industries, I provide global influencer marketing strategy and UGC content production with a strong focus on driving brand growth. Beyond influencer and UGC strategy, I also offer traditional and digital illustration services, creating custom digital assets for brands to use across social media, websites, and packaging. I am friendly, enthusiastic, optimistic, independent, motivated, and well-presented with a highly active imagination and strong interpersonal skills which have aided me in all my roles to date.…Hi, I’m Laura — an Australian Influencer Marketing and UGC specialist currently based in Paris, France. With over five years of experience in the digital space, specializing in the beauty and wellness industries, I provide global influencer marketing strategy and UGC content production with a strong focus on driving brand growth. Beyond influencer and UGC strategy, I also offer traditional and digital illustration services, creating custom digital assets for brands to use across social media, websites, and packaging. I am friendly, enthusiastic, optimistic, independent, motivated, and well-presented with a highly active imagination and strong interpersonal skills which have aided me in all my roles to date.

Laura Cruse

Influencer Marketing Manager, Content Creator, Brand Strategist, +3

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Hi, I’m Laura — an Australian Influencer Marketing and UGC specialist currently based in Paris, France. With over five years of experience in the digital space, specializing in the beauty and wellness industries, I provide global influencer marketing strategy and UGC content production with a strong focus on driving brand growth. Beyond influencer and UGC strategy, I also offer traditional and digital illustration services, creating custom digital assets for brands to use across social media, websites, and packaging. I am friendly, enthusiastic, optimistic, independent, motivated, and well-presented with a highly active imagination and strong interpersonal skills which have aided me in all my roles to date.…Hi, I’m Laura — an Australian Influencer Marketing and UGC specialist currently based in Paris, France. With over five years of experience in the digital space, specializing in the beauty and wellness industries, I provide global influencer marketing strategy and UGC content production with a strong focus on driving brand growth. Beyond influencer and UGC strategy, I also offer traditional and digital illustration services, creating custom digital assets for brands to use across social media, websites, and packaging. I am friendly, enthusiastic, optimistic, independent, motivated, and well-presented with a highly active imagination and strong interpersonal skills which have aided me in all my roles to date.

Available to hire

Hi, I’m Laura — an Australian Influencer Marketing and UGC specialist currently based in Paris, France. With over five years of experience in the digital space, specializing in the beauty and wellness industries, I provide global influencer marketing strategy and UGC content production with a strong focus on driving brand growth.

Beyond influencer and UGC strategy, I also offer traditional and digital illustration services, creating custom digital assets for brands to use across social media, websites, and packaging. I am friendly, enthusiastic, optimistic, independent, motivated, and well-presented with a highly active imagination and strong interpersonal skills which have aided me in all my roles to date.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Global Influencer Marketing + Content Strategy at Freelance

October 1, 2024 - Present

- I develop and implement global influencer marketing and content strategies to drive brand awareness and engagement. - I provide operational support for clients including influencer outreach, content creation, product seeding, and reporting. I share industry insights and best practices while optimizing future campaigns. Previous clients: Typology Paris, NERRA, JUNOCO, Harb's Parfums, Qure Skincare

Influencer & Partnerships Manager (US team) at Typology Paris

December 11, 2023 - January 14, 2025

Manage influencer relationships and partnerships for the US region (paid and organic) to support growth in the US market. Support the US influencer team with end-to-end campaign activations including strategy, budget management, outreach and communications, product seeding, briefing, and reporting. Develop in-house UGC / creator program for the US market as well as supporting planning and execution of US influencer events.

Head of all global influencer relationships and partnerships at Alpha-H Skincare

July 1, 2021 - August 1, 2023

Responsible for end-to-end influencer campaign activations globally across AU, UK, EU and US (paid and organic). This includes strategy, mailer designs, outreach/communications, product seeding, and reporting for lists upwards of 400 names per campaign. Developed and managed global incentivized influencer program for affiliate influencers and rewarding top creators. Daily management and proficiency using influencer marketing tools including GRIN, Tribe Dynamics, Google Analytics.

Influencer Marketing Intern at Sand and Sky

August 1, 2018 - October 1, 2018

Managed communication with influencers via social media and email channels, including influencer scouting, outreach, product seeding and relationship management. Conducted market research in beauty and influencer industries, collated feedback reports, tracked influencer content and data analysis, and monitored press coverage. Utilized influencer tools including Tribe and Octoly.

Influencer Marketing and PR Intern at Frank Body

October 1, 2018 - December 1, 2018

Managed communication with influencers via Frank Body's social media and email channels, including influencer scouting, outreach, product seeding and relationship management. Conducted market research in beauty and influencer industries, collated feedback reports, tracked influencer content and data analysis, and monitored press coverage.

Freelance Illustrator & Designer at Laura Cruse Designs

March 1, 2018 - Present

Provided custom graphic design and illustration services to create digital assets for clients. Worked collaboratively with clients to align with briefs and ensure client satisfaction. Planned brand collaborations and brainstormed for company development.