I am a highly accomplished marketing professional with over a decade of experience driving sales growth, enhancing customer retention, and optimizing operations through strategic marketing, product development, and brand management. I have proven leadership in B2B and professional services, leveraging expertise in digital marketing, SEO, and eCommerce platforms to achieve revenue goals. I am adept at fostering global stakeholder collaborations and streamlining workflows for consistent brand promotion and significant business impact. My proficiency extends to leading cross-functional teams and managing global projects while adapting quickly and showing strong initiative.

Trisha Parmar

I am a highly accomplished marketing professional with over a decade of experience driving sales growth, enhancing customer retention, and optimizing operations through strategic marketing, product development, and brand management. I have proven leadership in B2B and professional services, leveraging expertise in digital marketing, SEO, and eCommerce platforms to achieve revenue goals. I am adept at fostering global stakeholder collaborations and streamlining workflows for consistent brand promotion and significant business impact. My proficiency extends to leading cross-functional teams and managing global projects while adapting quickly and showing strong initiative.

Available to hire

I am a highly accomplished marketing professional with over a decade of experience driving sales growth, enhancing customer retention, and optimizing operations through strategic marketing, product development, and brand management. I have proven leadership in B2B and professional services, leveraging expertise in digital marketing, SEO, and eCommerce platforms to achieve revenue goals.

I am adept at fostering global stakeholder collaborations and streamlining workflows for consistent brand promotion and significant business impact. My proficiency extends to leading cross-functional teams and managing global projects while adapting quickly and showing strong initiative.

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Work Experience

Marketing Manager at Globe Commercial Products
August 31, 2024 - August 28, 2025
Increased customer retention by 25% and generated $40,000 CAD with potential for quarterly sales repeats through competitive product analysis and targeted marketing strategies. Redesigned website optimizing SEO and Google/Shopify taxonomy, increasing online traffic and engagement by 30%, enabling faster go-to-market for new offerings and scalable growth. Integrated Shopify meta fields with external platforms, streamlining B2B data management and enhancing collaboration with key partners. Pioneered and standardized internal processes including an order tracking system improving warehouse and customer service communication, reducing operational delays. Directed cross-functional teams and third-party platforms to optimize inventory management and improve sales performance on platforms such as Amazon, resulting in a 15% increase in revenue.
Lead Graphic Designer at Fairdeal Import & Export Limited
September 30, 2020 - August 28, 2025
Revamped the image library and standardization of Pantone color codes across digital and print platforms, improving brand consistency and workflow efficiency. Led the flyer program for sales teams, managing social media campaigns that enhanced lead generation and sales conversions. Coordinated with production and marketing teams to design promotional materials and ensured timely distribution of assets across digital and physical channels.
Senior Designer at KNP Headwear Inc
August 31, 2015 - August 28, 2025
Worked on notable design projects for NHL, CFL, MLB, NBA, Canadian universities, Parks Canada, Harley Davidson, Sysco, John Deere & Company, and others. Led merchandising program for Team Russia's apparel and accessories line for the Sochi 2014 Olympics. Developed collections for top clients maintaining strong client relationships with strict deadlines. Led redesign of company website, improving functionality and user experience, resulting in enhanced client engagement. Managed product specifications from fabric analysis to technical drawings, ensuring adherence to client and industry standards.
Senior Designer & Consultant at Joe-Ella Fashions
October 1, 2017 - August 28, 2025
Designed and managed seasonal collections for childrenswear, coordinating with manufacturers to ensure product quality and on-time delivery. Oversaw creation of technical packs and product evaluations, ensuring accurate product specifications and quality control.
Senior Designer & Consultant at Joe-Ella Fashions
August 31, 2011 - August 28, 2025
Designed and managed seasonal collections for childrenswear, coordinating with manufacturers to ensure product quality and on-time delivery. Oversaw creation of technical packs and product evaluations, ensuring accurate product specifications and quality control.

Education

Retail Management at Ryerson University, Chang School
January 1, 2013 - January 1, 2016
Fashion Arts Design and Development at Seneca College
January 1, 2009 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Manufacturing