Available to hire
I am a results-driven content specialist with over 9 years of experience in crypto and fintech. I’m skilled in ideating and creating SEO-driven content to build a brand’s content and social media strategy. I am experienced in managing in-house marketing efforts and consistently adapting to new environments. My ability to navigate changing market conditions and execute high-impact campaigns is a key strength.
My NFT research has been featured in leading financial publications, highlighting my expertise in emerging digital markets. I have successfully led multiple campaigns, growing social media engagement and driving significant sales and awareness in the Web3 and crypto space.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Founder, CEO at The Social Lights
October 1, 2018 - PresentFounded a Web3 marketing contracting firm supporting crypto founders and projects with social media content, marketing strategy, KOL management, and website design. Delivered comprehensive services including content creation and marketing campaigns, built strong industry partnerships, and managed diverse creative teams. Achieved key results such as developing a social marketing mix for an NFT launch resulting in sales up to $1.5 million, successful awareness campaigns, and rapid follower growth through targeted organic community-driven efforts.
Content Blog Manager at NDAX.io
December 31, 2024 - August 28, 2025Developed SEO briefs guiding content creation and competitor analysis. Conducted comprehensive content gap analyses to improve search traffic and managed content calendars ensuring timely delivery. Supported the marketing team with content ideas for PR and social media to boost engagement across key channels.
Content Delivery Lead at GELO Agency
May 31, 2024 - August 28, 2025Developed strategies for organic and paid content aligned with client objectives. Wrote SEO briefs for writers ensuring content optimization. Managed client feedback, addressed concerns promptly, and oversaw end-to-end PR and content delivery including ideation, creation, and editing.
Web3 Marketing Lead at Chase Agency
May 31, 2023 - August 28, 2025Led multiple marketing campaigns simultaneously to boost client social media awareness and generate interest in pre-sale events. Authored SEO content targeting key Web3 and NFT keywords to improve search rankings. Collaborated with media buyers to optimize whitelist spots achieving CPC rates under $0.05. Executed extended marketing roadmaps that secured mentions in Forbes, increased followers, and drove a 50% rise in token price. Maintained regular client communications leading to higher satisfaction and recurring business.
SEO Content Specialist at TokenSuite Agency
May 31, 2023 - August 28, 2025Developed content buckets to structure organic content strategies. Conducted in-depth SEO keyword research identifying ranking opportunities. Wrote technical and non-technical content tailored to diverse audiences. Published content across platforms and monitored performance to provide insights for strategy refinement.
Blog & SEO Content Writer at TokenSuite Agency
January 31, 2023 - August 28, 2025Managed and created blog content focused on organic traffic growth and brand positioning. Executed content calendars aligned with goals. Performed keyword research using SEO tools and implemented on-page and off-page SEO strategies including meta optimization, internal linking, and backlink development to enhance content visibility and performance.
Web3 Project Marketing Manager at theMoonlab Agency
October 31, 2022 - August 28, 2025Planned and budgeted marketing activities for Web3 clients addressing community growth, social media content, and blogging. Strategized and executed campaigns, negotiated KOL collaborations, and developed post timelines which boosted community engagement to over 2,000 active users.
Marketing Manager at DailyCoin
February 28, 2022 - August 28, 2025Planned and executed PR and marketing campaigns for partner projects including ADAX, increasing visibility ahead of token generation events and driving higher token demand.
Content Writer at DailyCoin
November 1, 2021 - August 28, 2025Created diverse content about the crypto market including PR, news, blogs, and in-depth research articles before promotion to Marketing Manager.
Marketing Manager at Vleppo
June 30, 2019 - August 28, 2025Oversaw go-to-market strategy and led a successful rebranding initiative. Crafted over 20 impactful research reports and identified integration opportunities to drive growth.
Co-founder at Toynana
June 30, 2018 - August 28, 2025Developed and executed social media and email marketing strategy for a dropshipping store generating over €300,000 in revenue within the first six months.
Founder at Trick Track Records
June 30, 2018 - August 28, 2025Grew and led a personal music record label overseeing marketing, artist relations, and PR. Released over 20 EPs including work from Grammy-nominated artist Robin Schulz.
CEO / Founder at The Social Lights
October 1, 2018 - PresentFounded and led a Web3 marketing contracting firm supporting crypto founders and projects with social media content, content writing, marketing strategy, KOL management, and website design. Developed comprehensive social marketing mixes for NFT launches, created awareness campaigns for crypto projects, and built strong industry partner relationships. Managed diverse teams achieving measurable positive campaign outcomes including driving sales up to $1.5 million and rapidly growing followers through community-driven campaigns.
Content Blog Manager at NDAX.io
December 31, 2024 - August 28, 2025Developed detailed SEO briefs including content creation guidelines, keyword strategies, and competitor analyses. Conducted content gap analysis to improve search traffic and managed content calendars for timely publishing. Supported marketing with PR and social media content to enhance engagement across key channels.
Content Delivery Lead at GELO Agency
May 31, 2024 - August 28, 2025Created comprehensive organic and paid content strategies aligned with client objectives. Managed SEO briefs, handled client feedback to ensure satisfaction, and oversaw end-to-end PR and content delivery including ideation, creation, and editing processes.
Web3 Marketing Lead at Chase Agency
May 31, 2023 - August 28, 2025Led multiple concurrent marketing campaigns to boost client social media awareness and generate interest for pre-sale events. Wrote SEO content focused on NFT and Web3 keywords, collaborated with media buyers to achieve low CPC rates, and executed strategic marketing roadmaps resulting in Forbes mentions, social follower growth, and token price increase of 50%. Maintained regular client communications enhancing satisfaction and repeat business.
SEO Content Specialist at TokenSuite Agency
May 31, 2023 - August 28, 2025Developed content buckets to organize organic content strategies, performed in-depth keyword research for visibility improvement, wrote both technical and non-technical tailored content, published and monitored performance of content, providing insight-driven reports to refine strategies.
Blog & SEO Content Writer at TokenSuite Agency
January 31, 2023 - August 28, 2025Managed and created blog content and SEO campaigns focused on organic traffic growth and brand positioning. Conducted keyword research using multiple SEO tools and implemented on-page and off-page SEO strategies including meta tag optimization, internal linking, and backlink development.
Web3 Project Marketing Manager at theMoonlab Agency
October 31, 2022 - August 28, 2025Planned and budgeted marketing activities for Web3 clients targeting community growth, social media, and blog content. Executed complete campaigns including strategy, planning, execution, and reporting. Negotiated KOL campaigns leading to boosted community engagement with over 2,000 active users.
Marketing Manager at DailyCoin
February 28, 2022 - August 28, 2025Planned and executed PR and marketing campaigns for partner projects including ADAX, increasing visibility ahead of token generation events and driving token demand. Created various content types including PR, news, blogs, and research articles before promotion.
Marketing Manager at Vleppo
June 30, 2019 - August 28, 2025Oversaw go-to-market strategy and led a successful rebranding initiative. Produced over 20 impactful research reports and identified integration opportunities to drive growth.
Co-founder at Toynana
June 30, 2018 - August 28, 2025Developed and executed social media and email marketing strategies for a dropshipping store, generating over €300,000 in revenue within the first six months.
Founder at Trick Track Records
June 30, 2018 - August 28, 2025Grew and led own music record label overseeing marketing, A&R, and PR. Released over 20 EPs including works from Grammy-nominated artist Robin Schulz.
Education
Bachelor in Communication and Media Studies at Erasmus University of Rotterdam
September 1, 2015 - July 1, 2018Bachelor in Communication and Media Studies at Erasmus University of Rotterdam
September 1, 2015 - July 1, 2018Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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