I am a multidisciplinary designer, artist, writer, and educator with over 20 years of experience across design, digital art, and interactive technologies. I have led creative teams delivering commercial and corporate work for a variety of clients ranging from startups to global enterprises, translating complex ideas into clear and compelling visual communication using new media and hybrid practices. Over the years, I have built long-term client partnerships and shipped brand work for multinational companies such as P&G, Coca-Cola, GUM, Durex, and 3M. I am deeply passionate about integrating technology with creativity to produce innovative advertising, design, and multimedia solutions. Currently, I am pursuing a Ph.D. in Media & Design Innovation, furthering my research and practice in the evolving field of digital and interactive media.…

Mehdi Farahani

I am a multidisciplinary designer, artist, writer, and educator with over 20 years of experience across design, digital art, and interactive technologies. I have led creative teams delivering commercial and corporate work for a variety of clients ranging from startups to global enterprises, translating complex ideas into clear and compelling visual communication using new media and hybrid practices. Over the years, I have built long-term client partnerships and shipped brand work for multinational companies such as P&G, Coca-Cola, GUM, Durex, and 3M. I am deeply passionate about integrating technology with creativity to produce innovative advertising, design, and multimedia solutions. Currently, I am pursuing a Ph.D. in Media & Design Innovation, furthering my research and practice in the evolving field of digital and interactive media.…

Available to hire

I am a multidisciplinary designer, artist, writer, and educator with over 20 years of experience across design, digital art, and interactive technologies. I have led creative teams delivering commercial and corporate work for a variety of clients ranging from startups to global enterprises, translating complex ideas into clear and compelling visual communication using new media and hybrid practices. Over the years, I have built long-term client partnerships and shipped brand work for multinational companies such as P&G, Coca-Cola, GUM, Durex, and 3M.

I am deeply passionate about integrating technology with creativity to produce innovative advertising, design, and multimedia solutions. Currently, I am pursuing a Ph.D. in Media & Design Innovation, furthering my research and practice in the evolving field of digital and interactive media.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Co-founder and Designer at UX IDEA LTD.
December 31, 2020 - August 28, 2025
Led the creation of interaction design, multimedia, video production, AI advertising, and augmented reality projects. Utilized Scrum Agile methodology including daily scrums, planning poker, sprint backlog, and one-on-one meetings. Developed prototypes, user flows, scenarios, personas, and journey maps, while collaborating closely with software developers to generate new digital assets and ideas.
Art Director, Designer and Advertising Consultant at G.U.M. Toothbrushes
December 31, 2014 - August 28, 2025
Managed and developed the international brand, advertising campaigns, and social media presence. Created animations, posters, billboards, packages, advertising bags, gifts, and other publications. Proposed creative and innovative advertising ideas for social media, managed advertising projects and production, led design teams, ensured branding consistency, and prepared pre-press documents for print.
Creative Director and Graphic Designer at Durex Condoms
December 31, 2012 - August 28, 2025
Oversaw product launches, branding, and advertising campaigns. Managed a team of three designers, reviewed junior designers' work to ensure high quality. Developed creative advertising ideas, graphic designs, brochures, packaging, and other advertising materials. Prepared files for lithography and offset printing, including pre-flighting.
Graphic Designer and Advertising Consultant at Coca Cola
December 31, 2011 - August 28, 2025
Created brochures, posters, billboards, and other publications. Proposed creative advertising ideas.
Freelance Designer and Visual Artist
December 31, 2010 - August 28, 2025
Worked with a diverse roster of multinational clients including P&G, Roche, KBM, Merk Serono, Novartis, 3M, and Sanofi Aventis. Consulted with clients to establish overall look, graphic elements, and content for communication materials. Applied traditional art skills across various media including illustration, painting, lithography, character designing, sketching, drawing, caricature, etching, silk screen, lino, woodcut, typography, calligraphy, and photography.

Education

Ph.D candidate in Media and design innovation at Toronto Metropolitan University
September 1, 2024 - September 1, 2027
Master's degree in Digital Futures at OCAD University
September 1, 2021 - September 1, 2023
Areas of study: Practice-based and scholarly research in technologically advanced design, New Media Art, Computing and emerging digital methodologies, AI, Robotics, Game Design, Critical theory, Digital theory, Innovation studies, and Strategies of interactive art and design.
Postgraduate Degree in Interactive Media Design at George Brown College
September 1, 2015 - November 1, 2017
Areas of study: Interactive Design & Systems, Interactive Production, AR/VR, 3D Design, Motion Graphics, Animation, Web Design & Development, Prototyping, UX / UI Design Methods and Techniques.
Bachelor of Design (BDes) Graphic Design at Art University, Iran
January 1, 2006 - December 31, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Consumer Goods, Healthcare, Media & Entertainment, Professional Services, Education, Software & Internet

Skills

Experience Level