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I am a results-driven Search Engine Marketing (SEM) professional with over 7 years of experience managing large-scale SEM campaigns in lead-generation environments. I specialize in Google Ads, Microsoft Advertising, and advanced ad tech platforms like SA360, with a proven track record of reducing cost per lead while maintaining high-quality conversions. I enjoy working collaboratively with teams and translating data insights into actionable strategies to optimize campaign performance. My passion lies in staying ahead of SEM trends and optimizing campaigns to maximize ROI, particularly in regulated industries like insurance. I pride myself on forecasting and optimizing large budgets effectively and mentoring marketing teams to deliver consistent client satisfaction and exceptional results.…I am a results-driven Search Engine Marketing (SEM) professional with over 7 years of experience managing large-scale SEM campaigns in lead-generation environments. I specialize in Google Ads, Microsoft Advertising, and advanced ad tech platforms like SA360, with a proven track record of reducing cost per lead while maintaining high-quality conversions. I enjoy working collaboratively with teams and translating data insights into actionable strategies to optimize campaign performance. My passion lies in staying ahead of SEM trends and optimizing campaigns to maximize ROI, particularly in regulated industries like insurance. I pride myself on forecasting and optimizing large budgets effectively and mentoring marketing teams to deliver consistent client satisfaction and exceptional results.

Sammy Shegunshi

Performance Marketer, Marketing Strategist, PPC Manager, +2

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I am a results-driven Search Engine Marketing (SEM) professional with over 7 years of experience managing large-scale SEM campaigns in lead-generation environments. I specialize in Google Ads, Microsoft Advertising, and advanced ad tech platforms like SA360, with a proven track record of reducing cost per lead while maintaining high-quality conversions. I enjoy working collaboratively with teams and translating data insights into actionable strategies to optimize campaign performance. My passion lies in staying ahead of SEM trends and optimizing campaigns to maximize ROI, particularly in regulated industries like insurance. I pride myself on forecasting and optimizing large budgets effectively and mentoring marketing teams to deliver consistent client satisfaction and exceptional results.…I am a results-driven Search Engine Marketing (SEM) professional with over 7 years of experience managing large-scale SEM campaigns in lead-generation environments. I specialize in Google Ads, Microsoft Advertising, and advanced ad tech platforms like SA360, with a proven track record of reducing cost per lead while maintaining high-quality conversions. I enjoy working collaboratively with teams and translating data insights into actionable strategies to optimize campaign performance. My passion lies in staying ahead of SEM trends and optimizing campaigns to maximize ROI, particularly in regulated industries like insurance. I pride myself on forecasting and optimizing large budgets effectively and mentoring marketing teams to deliver consistent client satisfaction and exceptional results.

Available to hire

I am a results-driven Search Engine Marketing (SEM) professional with over 7 years of experience managing large-scale SEM campaigns in lead-generation environments. I specialize in Google Ads, Microsoft Advertising, and advanced ad tech platforms like SA360, with a proven track record of reducing cost per lead while maintaining high-quality conversions. I enjoy working collaboratively with teams and translating data insights into actionable strategies to optimize campaign performance.

My passion lies in staying ahead of SEM trends and optimizing campaigns to maximize ROI, particularly in regulated industries like insurance. I pride myself on forecasting and optimizing large budgets effectively and mentoring marketing teams to deliver consistent client satisfaction and exceptional results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Manager, Search Performance at GroupM

November 1, 2021 - Present

Oversaw client strategy for Tier 1 (national), Tier 2 (dealerships), and CPO (certified pre-owned) accounts encompassing website, digital advertising, and SEO. Conducted regular performance reviews ensuring consistent client satisfaction. Led and mentored a team of 10 performance marketers, fostering a high-performance work culture. Managed and optimized a $15M yearly budget across Google Ads and Microsoft Advertising to meet ROAS targets, delivering a 25% CPL reduction and 15% increase in conversion rates. Audited PPC campaigns (Search, PMAX, Demand Gen) and improved tracking/reporting by working with analytics teams. Spearheaded A/B testing initiatives increasing lead quality by 18%. Collaborated cross-functionally to optimize landing pages and conversion flows. Responsibilities also included forecasting, budget allocation, KPI management, P&L, SOP development, and client retention strategies.

Search Specialist at Eyereturn Marketing Inc.

March 1, 2021 - August 28, 2025

Developed and executed strategic plans to improve underperforming accounts across diverse industries including automotive, anti-aging, home improvement, finance, health, mortgage, and real estate. Leveraged Google Ads, Bing Advertising, and GA4 to optimize campaigns and reporting. Achieved a 30% reduction in CPA through strategic bid management and audience segmentation. Conducted keyword research and trend analysis using Google keyword tools and SEMrush, increasing click-through rates by 12%. Built and maintained performance reports presented to stakeholders to guide budget allocation and campaign scaling.