I am Vaishnavi Balasubramanian, a trends and CMF designer with international experience primarily in product, interior, and lifestyle categories. I excel at monitoring societal and style trends and transforming them into color, material, and surface guidelines that elevate home, furniture, and textile designs. Collaborative by nature, I effectively communicate and convert in-depth research into clear design strategies within fast-paced environments. My experience spans FF&E sourcing, sustainable material innovations, and developing trend-driven collections and exhibitions. I am passionate about sustainable design practices, textile surface manipulation, and integrating cultural crafts into contemporary design solutions, aiming to deliver coherent interiors and product offerings that resonate with evolving lifestyles and market expectations.

Vaishnavi Balasubramanian

I am Vaishnavi Balasubramanian, a trends and CMF designer with international experience primarily in product, interior, and lifestyle categories. I excel at monitoring societal and style trends and transforming them into color, material, and surface guidelines that elevate home, furniture, and textile designs. Collaborative by nature, I effectively communicate and convert in-depth research into clear design strategies within fast-paced environments. My experience spans FF&E sourcing, sustainable material innovations, and developing trend-driven collections and exhibitions. I am passionate about sustainable design practices, textile surface manipulation, and integrating cultural crafts into contemporary design solutions, aiming to deliver coherent interiors and product offerings that resonate with evolving lifestyles and market expectations.

Available to hire

I am Vaishnavi Balasubramanian, a trends and CMF designer with international experience primarily in product, interior, and lifestyle categories. I excel at monitoring societal and style trends and transforming them into color, material, and surface guidelines that elevate home, furniture, and textile designs. Collaborative by nature, I effectively communicate and convert in-depth research into clear design strategies within fast-paced environments.

My experience spans FF&E sourcing, sustainable material innovations, and developing trend-driven collections and exhibitions. I am passionate about sustainable design practices, textile surface manipulation, and integrating cultural crafts into contemporary design solutions, aiming to deliver coherent interiors and product offerings that resonate with evolving lifestyles and market expectations.

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Language

English
Fluent
Tamil
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Italian
Intermediate

Work Experience

Interior Designer- FF&E/ CMF at RCC Constructions
January 1, 2024 - Present
Developed trend-driven moodboards and CMF palettes to guide FF&E sourcing across interior projects, customized furniture finishes and surface treatments aligned with style guidelines, and coordinated with vendors to ensure production feasibility and budget compliance. Led design development for a large residential community of 82 townhomes managing color strategy for exteriors and interiors. Created model homes to guide buyer selections integrating color and finishes aligned with client and builder standards, deploying trend research to inform material and furniture choices.
Materials Trend Research Intern at Making Materials
December 31, 2023 - August 28, 2025
Conducted trend research and material scouting to support innovation in surface design. Collaborated with PhD fellows on surface manipulation research providing CMF analysis and documentation. Maintained and reorganized the material library to improve accessibility and sourced materials more efficiently. Produced trend decks and reference boards, translating academic and industry insights into practical style guidelines.
Head Designer at The Lotus Stores
August 31, 2022 - August 28, 2025
Designed over 50 bedding pieces and 30+ throw cushions integrating artisanal techniques to showcase community craftsmanship. Introduced sustainable materials including organic cotton, lotus silk, milk/cotton blends, flaxseed linen, Tencel, and hemp for better skin-friendly and sleep-enhancing properties. Presented collections nationally and internationally, elevating brand visibility and revenue. Led artisan workshops and community-based production translating CMF research into sustainable design ranges. Innovated in upcycling industrial waste textiles into market-ready home accessories.
Designer (Freelance) at Freelance: Mumbai & Milan
August 31, 2024 - August 28, 2025
Designed upcycled lifestyle products and multi-use furniture concepts focusing on sustainability and practicality for small spaces. Managed development and prototyping of over 650 lifestyle products using upcycled materials. Styled and furnished 30+ homes across several international cities sourcing sustainable textiles and décor. Curated editorial and commercial photoshoot settings aligned with style narratives. Developed tech-driven outdoor lighting solutions and designed decorative veneer surfaces with 3D visualization tools. Taught ceramics workshops and led community events, supporting studio revenue. Assisted in art direction, branding, and seasonal collection styling projects for international brands.

Education

Specialized Master's in Sensorial Surface Design at Politecnico Di Milano
October 1, 2022 - January 31, 2024
Bachelor of Design in Industrial Design at Unitedworld Institute of Design
July 1, 2018 - May 31, 2022
Certification in Interior and Styling at London School of Trends
June 1, 2021 - December 31, 2021

Qualifications

X-Rite Hue Test — Perfect Score (0)
January 1, 2025 - August 28, 2025
X-Rite Training: Color Theory Essentials
January 11, 2030 - August 28, 2025
X-Rite Training: Lighting & Appearance
January 11, 2030 - August 28, 2025
X-Rite Training: Fundamentals of Color Measurement
January 11, 2030 - August 28, 2025
X-Rite Training: Color Quality Control
January 11, 2030 - August 28, 2025
X-Rite Training: Digital Color Workflow
January 11, 2030 - August 28, 2025
X-Rite Training: Advanced Spectrophotometer Operation
January 11, 2030 - August 28, 2025

Industry Experience

Real Estate & Construction, Consumer Goods, Retail, Professional Services, Education