Available to hire
I’m Genevieve van Heerden, a highly experienced SEO Content Writer & Strategist with a 10-year track record in writing and a proven ability to lead content initiatives that enhance SEO performance. I combine deep expertise in keyword research and compelling storytelling with a passion for instructional design and mentoring talent.
I enjoy turning insights into actionable content programs, leading cross-functional teams, and designing training materials that lift writing quality and SEO results for diverse clients.
Experience Level
Language
English
Fluent
Afrikaans
Intermediate
German
Beginner
Work Experience
Head of SEO Content at Syte Digital Marketing Agency
February 1, 2024 - PresentBuild compelling content strategies that align with and enhance SEO performance. Produce expertly crafted, well-researched content that is on brand. Lead a team of writers and oversee SEO content services, ensuring a smooth workflow that meets deadlines while consistently delivering exceptional, results-driven content. Drive continuous improvement by helping the team refine their writing skills to boost key metrics, including organic traffic, conversions, keyword performance, and referral traffic.
Senior Copywriter at Syte Digital Marketing Agency
January 31, 2024 - August 28, 2025Conducted keyword research for SEO content. Created content briefs and plans for the team. Wrote SEO-optimized digital content for a variety of clients. Worked with various Content Management Systems.
Freelance Copywriter and Proofreader at Hot Mustard Africa, Netflorist & others
December 31, 2022 - August 28, 2025Content writing and editing for digital, B2B, print, outdoor advertising, social media, and interview scripts. Worked with SEO, Google AdWords, WordPress, and HubSpot. Collaborated on marketing campaigns and product development.
English and History High School Teacher at Moore House Academy
December 31, 2019 - August 28, 2025CAPS curriculum teaching and lesson planning for Grade 11 and 12. Setting and moderating tests and examinations. Grading written and oral portfolios.
Concessions Facilitator and Language Tutor at Bright Sparks, Danie Teach, Excel and Private
January 1, 2016 - PresentInvigilated and assisted school and university students in examinations and tests who have special needs and learning barriers (mental and physical limitations/disabilities). Tutored English and Afrikaans one-on-one with school and university students in various curriculums (Cambridge, CAPS, IEB). Also taught 624 hours of group adult classes for intermediate ESL English.
Head of SEO Content at Site Digital Marketing Agency, Johannesburg
February 1, 2024 - November 10, 2025Oversee the SEO content service for a diverse client portfolio, leading a team of writers to deliver high-quality, results-driven content. Responsible for content strategy, quality assurance, team development, and direct client relationship management. Led a team of six during a leadership transition, ensured service continuity, and applied instructional design principles to create training materials that elevated SEO writing skills and content quality. Redesigned KPI framework to align content efforts with business goals and proactively identified upsell opportunities to expand services with existing clients.
Senior Copywriter at Site Digital Marketing Agency, Johannesburg
December 1, 2023 - December 1, 2023Developed data-informed content strategies and authored high-quality, SEO-optimized digital content for a broad range of clients. Conducted in-depth keyword research to identify high-value terms and formed the foundation for client content strategies. Produced persuasive content across industries to drive organic traffic and engagement. Worked with WordPress and HubSpot to deliver scalable content programs.
Freelance Copywriter & Learning Designer at Various Clients
January 1, 2022 - January 1, 2022Delivered high-volume, on-brand copy for major brands (e.g., Netflix) and educational institutions, while developing strategic e-learning curricula for over 100 students in advanced English and professional communication. Specialized in supporting students with learning barriers by adapting materials and methods to suit diverse learning styles and ensuring comprehension and success.
Education
Bachelor of Arts in Literature and Languages at University of South Africa
January 1, 2015 - January 1, 2021Foundations in Advertising at University of Cape Town (GetSmarter Course)
January 1, 2014 - January 1, 2014IGCSE & A Levels at British International Distance College
January 1, 2011 - January 1, 2013Bachelor of Arts in Literature and Languages at University of South Africa
January 11, 2030 - January 1, 2021Foundations in Advertising at University of Cape Town (GetSmarter)
January 1, 2014 - January 1, 2014Qualifications
German A1
January 11, 2030 - August 28, 2025German A2
January 11, 2030 - August 28, 2025Foundations in Advertising
January 1, 2014 - January 1, 2014Industry Experience
Education, Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Other
Experience Level
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