Available to hire
I am a business-driven Creative Director in Copy with extensive advertising experience, having led 360-degree integrated campaigns for international and regional brands across the UAE and KSA. My client roster includes PepsiCo, General Electric, Lipton Arabia, TRESemmé, The Executive Council Dubai, Abu Dhabi Department of Economic Development, ADCB, Visa, Mercedes, Honda Middle East and UNICEF. I am currently evolving into a Full-Stack Creative & Marketing AI Generalist, blending proven advertising instincts with advanced new-tech skills to craft communications, content and campaigns that measurably perform and reward.
You can think of me as your partner who combines robust brand storytelling with a data-driven, tech-enabled approach to deliver impactful results. I’m excited to collaborate on strategy, content, and creative that move the needle and drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Associate Creative Director, Manager at Ernst & Young, Dubai
May 31, 2025 - August 28, 2025Served as the creative and strategic lead for a newly integrated creative team within a global consultancy, managing a multicultural team of over 10 creatives across Dubai and Pakistan. Successfully blended agency-level creativity with consultancy-driven business objectives and led multiple award-winning campaigns including Lara Active's 'The Phryjab' and integrated communication strategies for Salam Telecom and UAE government departments.
Associate Creative Director at The Collective, Dubai
July 1, 2023 - August 28, 2025Played a pivotal role in the region's largest independent digital creative agency, leading creative strategy, pitch development, and production management for major accounts. Championed in-house video production for always-on content, improving efficiency and creative control. Delivered award-winning campaigns for clients such as Lipton Ice Tea, UNICEF, General Electric, Pepsi, Lay’s, and JB Bank.
Copywriter at Impact BBDO Proximity, Dubai
May 1, 2018 - August 28, 2025Developed creative concepts and wrote compelling copy for 360-degree campaigns for multinational brands including ACDelco, ADCB, Simplylife, Visa, and Mercedes. Contributed significantly to pitch success and account retention by delivering targeted digital and retail communications.
Copywriter at Punch Design, Dubai
November 30, 2015 - August 28, 2025Specialized in integrated design and communication, crafting brand identity guides and design-led activations for clients such as At.Mosphere, Bioderma, Danat Al Emarat, Al Nabooda Automobiles, Johnson & Johnson, Toblerone, and Cadbury Flake.
Copywriter at The Classic Partnership, Dubai
October 31, 2013 - August 28, 2025Brief copywriting role during a one-month period.
Copywriter at Doodle Worldwide, Dubai
September 30, 2013 - August 28, 2025Short-term copywriting role contributing to communications and creative content development.
Creative Supervisor at Havas Worldwide, Mumbai
February 28, 2013 - August 28, 2025Supervised creative projects and teams for multinational clients between August 2012 and February 2013.
Copywriter at Point Blank Advertising
August 31, 2012 - August 28, 2025Developed creative content and copy for advertising campaigns from February 2011 to August 2012.
Paralegal at Shamim & Co. Advocates
October 31, 2010 - August 28, 2025Assisted legal professionals in various tasks and document preparation.
Internet Marketing Intern at C-Equity Solutions
April 30, 2009 - August 28, 2025Supported internet marketing activities and campaigns during internship.
Associate Creative Director, Manager at Ernst & Young, Dubai
May 1, 2025 - August 28, 2025Led a multicultural creative team within a global consultancy, merging agency creativity and consultancy-driven business objectives. Directed major projects including the International Diversity Activation Campaign for Lara Active, which won a Gold Anthem Award with outstanding earned media and brand awareness results; developed an event communication strategy for Salam Telecom at LEAP, building significant brand equity; and refreshed content strategies for UAE government departments resulting in new communication identities and employee learning programs.
Associate Creative Director at The Collective, Dubai
July 1, 2023 - August 28, 2025Key player at the region's largest independent digital creative agency, managing creative strategy and production for major accounts. Championed in-house video production for always-on content, enhancing efficiency and control. Delivered award-winning campaigns for Lipton Ice Tea that reflected Saudi Arabia’s cultural evolution, worked on UNICEF humanitarian activations, produced multi-channel B2B content for General Electric, and innovated content creation operations for Pepsi Content Factory. Developed branded stock production banks for JB Bank across Saudi regions.
Copywriter at Impact BBDO Proximity, Dubai
May 1, 2018 - August 28, 2025Created creative concepts and compelling copy for comprehensive campaigns across digital and retail channels for multinational brands including ACDelco, ADCB, Simplylife, Visa, and Mercedes. Played a crucial role in pitch developments and retention of key accounts, ensuring brand communications were fresh, regionally relevant, and aligned with client goals.
Copywriter at Punch Design, Dubai
November 1, 2015 - August 28, 2025Specialized in integrated design and communication, crafting brand identity guides covering logo development, typography, tone of voice, and brand values for clients such as At.Mosphere and Bioderma. Delivered design-led retail and activation campaigns for Johnson & Johnson, Toblerone, and Cadbury Flake.
Copywriter at The Classic Partnership, Dubai
October 1, 2013 - August 28, 2025Short-term copywriting role focusing on campaign content and communications.
Copywriter at Doodle Worldwide, Dubai
September 1, 2013 - August 28, 2025Brief copywriting engagement producing creative content for digital platforms.
Creative Supervisor at Havas Worldwide, Mumbai
February 1, 2013 - August 28, 2025Oversaw creative teams and supervised campaign development while aligning creative outputs with client brand strategies.
Copywriter at Point Blank Advertising
August 1, 2012 - August 28, 2025Developed creative copy for marketing campaigns and integrated communications for diverse client portfolios.
Paralegal at Shamim & Co. Advocates
October 1, 2010 - August 28, 2025Provided legal support and paralegal services as part of legal team operations.
Internet Marketing Intern at C-Equity Solutions
April 1, 2009 - August 28, 2025Assisted in internet marketing initiatives including digital campaigns and market research.
Co-Founder, Creative & Communications Director at Aesphera
August 1, 2025 - PresentRecognising the boom in UAE’s aesthetic health and wellness market, I co-founded Aesphera, UAE’s only strategic concierge for aesthetic wellness brands. Developed celebrity-level international aesthetic doctor rosters, partnerships with top UAE clinics, personal branding campaigns for celebrity practitioners, and now developing prospects in the KSA.
Associate Creative Director, Manager at Ernst & Young, Dubai
July 1, 2023 - May 31, 2025Creative and strategic lead for a newly integrated creative team within a global consultancy environment, directing a multicultural team of 10+ creatives across Dubai and Pakistan. Blended agency-level creativity with consultancy-driven business objectives.
Associate Creative Director at The Collective, Dubai
May 1, 2018 - July 31, 2023Led creative strategy, pitch development, and production management for major accounts. Champion of the agency’s shift to in-house video production for always-on content, significantly improving efficiency and creative control.
Copywriter at Impact BBDO Proximity, Dubai
January 1, 2016 - May 31, 2018Developed creative concepts and wrote copy for 360-degree campaigns across multiple brands, contributing to successful pitches and account retention.
Copywriter at Punch Design, Dubai
October 1, 2013 - November 30, 2015Created campaigns and always-on digital and retail collateral for automotive and financial brands, sustaining brand identity across GCC markets.
Creative Supervisor at Havas Worldwide, Mumbai
August 1, 2012 - February 28, 2013Directed creative concepts and copy for 360-degree campaigns for leading multinational brands.
Copywriter at Point Blank Advertising
February 1, 2011 - August 31, 2012Wrote and developed digital campaigns and collateral for diverse regional brands.
Paralegal at Shamim & Co. Advocates
May 1, 2009 - October 31, 2010Legal support and research role prior to transitioning to advertising career.
Co-Founder, Creative & Communications Director at Aesphera, Dubai
August 1, 2025 - PresentCo-founded UAE’s first strategic concierge for aesthetic wellness brands; built a roster of international celebrity-level aesthetic doctors; developed partnerships with top UAE clinics to drive revenue; established personal branding campaigns for celebrity practitioners; exploring opportunities in KSA with similar partners.
Associate Creative Director, Manager at Ernst & Young
July 1, 2023 - May 1, 2025Creative and strategic lead for a newly integrated creative team within a global consultancy, directing a multicultural team of 10+ across Dubai and Pakistan and blending agency-level creativity with consultancy objectives.
Associate Creative Director at The Collective
May 1, 2018 - July 1, 2023Led creative strategy, pitch development, and production management for major accounts; spearheaded the agency’s shift to in-house video production for always-on content, improving efficiency and creative control.
Copywriter at Impact BBDO Proximity
January 1, 2016 - May 1, 2018Developed creative concepts and copy for 360-degree campaigns for multinational brands; contributed to pitches and client retention.
Copywriter at Punch Design
October 1, 2013 - November 1, 2015Created campaigns and digital/retail collateral for automotive care and financial brands; supported multiple product launches and campaigns.
Copywriter at The Classic Partnership
September 1, 2013 - October 1, 2013Delivered copy for campaigns across accounts; contributed to fast-paced creative cycles.
Copywriter at Doodle Worldwide
August 1, 2013 - September 1, 2013Produced copy for digital campaigns and supported client work across campaigns.
Education
Bachelor of Law (Completed to 2nd Year) at Mumbai University
January 1, 2009 - December 31, 2011Visualisation Certificate at Manthan Institute of Advertising, Mumbai
January 1, 2009 - December 31, 2009Creative Writing Certificate at Xavier Institute of Communication, Mumbai
January 1, 2009 - December 31, 2009Advertising Certificate Diploma at HMFIJ, Mumbai
January 1, 2007 - December 31, 2007Bachelor of Law (Completed to 2nd Year) at Mumbai University
January 1, 2009 - January 1, 2011Visualisation Certificate at Manthan Institute of Advertising, Mumbai
January 1, 2009 - August 28, 2025Creative Writing Certificate at Xavier Institute of Communication, Mumbai
January 1, 2009 - August 28, 2025Advertising Certificate Diploma at HMFIJ, Mumbai
January 1, 2007 - August 28, 2025Bachelor of Law (Completed to 2nd Year) at Mumbai University
January 11, 2030 - January 1, 2011Visualisation Certificate at Manthan Institute of Advertising, Mumbai
January 1, 2009 - January 1, 2009Creative Writing Certificate at Xavier Institute of Communication, Mumbai
January 1, 2009 - January 1, 2009Advertising Certificate Diploma at HMFIJ, Mumbai
January 1, 2007 - January 1, 2007Bachelor of Law (Completed to 2nd Year) at Mumbai University
January 11, 2030 - January 1, 2011Visualisation Certificate at Manthan Institute of Advertising, Mumbai
January 11, 2030 - January 1, 2009Creative Writing Certificate at Xavier Institute of Communication, Mumbai
January 11, 2030 - January 1, 2009Advertising Certificate Diploma at HMFIJ, Mumbai
January 11, 2030 - January 1, 2007Bachelor of Law (Completed to 2nd Year) at Mumbai University
January 11, 2030 - January 1, 2011Visualisation Certificate at Manthan Institute of Advertising, Mumbai
January 11, 2030 - January 1, 2009Creative Writing Certificate at Xavier Institute of Communication, Mumbai
January 11, 2030 - January 1, 2009Advertising Certificate Diploma at HMFIJ, Mumbai
January 11, 2030 - January 1, 2007Qualifications
Generative AI Mastermind
June 1, 2025 - August 28, 2025Marketing Automation
July 1, 2025 - August 28, 2025AI Generalist Bootcamp
January 11, 2030 - August 28, 2025EF SET Certificate (C2 Proficient)
May 1, 2025 - August 28, 2025Generative AI Mastermind
June 1, 2025 - August 28, 2025Marketing Automation
July 1, 2025 - August 28, 2025AI Generalist Bootcamp
January 11, 2030 - August 28, 2025EF SET Certificate (C2 Proficient)
May 1, 2025 - August 28, 2025AI Generalist Accelerator Program
September 1, 2025 - December 26, 2025One Million Prompters
September 1, 2025 - December 26, 2025Marketing Automation
July 1, 2025 - December 26, 2025Generative AI Mastermind
June 1, 2025 - December 26, 2025EF SET Certificate (C2 Proficient)
May 1, 2025 - December 26, 2025AI Generalist Accelerator Program
September 1, 2025 - December 26, 2025One Million Prompters
September 1, 2025 - December 26, 2025Marketing Automation
July 1, 2025 - December 26, 2025Generative AI Mastermind
June 1, 2025 - December 26, 2025EF SET Certificate (C2 Proficient)
May 1, 2025 - December 26, 2025AI Generalist Accelerator Program
September 1, 2025 - December 26, 2025One Million Prompters
September 1, 2025 - December 26, 2025Marketing Automation
July 1, 2025 - December 26, 2025Generative AI Mastermind
June 1, 2025 - December 26, 2025EF SET Certificate (C2 Proficient)
May 1, 2025 - December 26, 2025Industry Experience
Government, Non-Profit Organization, Professional Services, Consumer Goods, Media & Entertainment, Financial Services, Telecommunications, Retail, Travel & Hospitality, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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