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I am Merveille Ornelia Hounkponou, a dynamic marketing executive and project manager with extensive experience in digital marketing, event management, and strategic communications, based in Cotonou, Benin, with strong ties in Ghana and Togo. I am passionate about driving user engagement through innovative campaigns, influencer collaborations, and data-driven strategies, with a proven ability to lead projects and deliver impactful results across multiple sectors. With a solid educational background in business administration from Ashesi University, coupled with certifications in leadership, management, and artificial intelligence, I combine creativity with analytical insights to optimize marketing efforts and foster growth. I enjoy engaging communities, mentoring prospective students, and contributing to social causes, all while embracing the power of storytelling and digital transformation.…I am Merveille Ornelia Hounkponou, a dynamic marketing executive and project manager with extensive experience in digital marketing, event management, and strategic communications, based in Cotonou, Benin, with strong ties in Ghana and Togo. I am passionate about driving user engagement through innovative campaigns, influencer collaborations, and data-driven strategies, with a proven ability to lead projects and deliver impactful results across multiple sectors. With a solid educational background in business administration from Ashesi University, coupled with certifications in leadership, management, and artificial intelligence, I combine creativity with analytical insights to optimize marketing efforts and foster growth. I enjoy engaging communities, mentoring prospective students, and contributing to social causes, all while embracing the power of storytelling and digital transformation.

Merveille Ornelia Hounkponou

Actor, Project Manager, Content Creator, +1

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I am Merveille Ornelia Hounkponou, a dynamic marketing executive and project manager with extensive experience in digital marketing, event management, and strategic communications, based in Cotonou, Benin, with strong ties in Ghana and Togo. I am passionate about driving user engagement through innovative campaigns, influencer collaborations, and data-driven strategies, with a proven ability to lead projects and deliver impactful results across multiple sectors. With a solid educational background in business administration from Ashesi University, coupled with certifications in leadership, management, and artificial intelligence, I combine creativity with analytical insights to optimize marketing efforts and foster growth. I enjoy engaging communities, mentoring prospective students, and contributing to social causes, all while embracing the power of storytelling and digital transformation.…I am Merveille Ornelia Hounkponou, a dynamic marketing executive and project manager with extensive experience in digital marketing, event management, and strategic communications, based in Cotonou, Benin, with strong ties in Ghana and Togo. I am passionate about driving user engagement through innovative campaigns, influencer collaborations, and data-driven strategies, with a proven ability to lead projects and deliver impactful results across multiple sectors. With a solid educational background in business administration from Ashesi University, coupled with certifications in leadership, management, and artificial intelligence, I combine creativity with analytical insights to optimize marketing efforts and foster growth. I enjoy engaging communities, mentoring prospective students, and contributing to social causes, all while embracing the power of storytelling and digital transformation.

Available to hire

I am Merveille Ornelia Hounkponou, a dynamic marketing executive and project manager with extensive experience in digital marketing, event management, and strategic communications, based in Cotonou, Benin, with strong ties in Ghana and Togo. I am passionate about driving user engagement through innovative campaigns, influencer collaborations, and data-driven strategies, with a proven ability to lead projects and deliver impactful results across multiple sectors.

With a solid educational background in business administration from Ashesi University, coupled with certifications in leadership, management, and artificial intelligence, I combine creativity with analytical insights to optimize marketing efforts and foster growth. I enjoy engaging communities, mentoring prospective students, and contributing to social causes, all while embracing the power of storytelling and digital transformation.

Skills

Social Media Design

Branding

Experience Level

Social Media Design

Expert

Branding

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Marketing Executive at PayAngel Ghana

September 1, 2023 - Present

Led BBBAwards finalist submission and oversaw the 3-year PSP licensing in Ghana. Directed the launch of the PayAngel app and business portal, including press outreach and Ghana-specific events. Spearheaded digital marketing campaigns increasing Instagram followers from 600 to 5000 and Facebook engagement by 20%. Managed over 10 influencer partnerships and organized high-impact events with significant viewer attendance, boosting sign-ups by 15%. Designed and launched multi-channel campaigns increasing user engagement by 25%. Played a key role in planning Ghana Camp 2025 NFL event and launching an ad campaign featuring NFL player Jeremiah Owusu-Koramoah. Led direct response campaigns on Meta, TikTok, and YouTube achieving 25% higher engagement and 15% more app sign-ups.

Ambassador at Ashesi University

May 1, 2023 - August 28, 2025

Conducted 20+ informative campus tours per semester to showcase Ashesi’s values, engaging investors and prospective students. Guided over 50 potential students monthly, resulting in a 30% increase in applications. Delivered persuasive quarterly pitches to investors securing five partnerships annually by emphasizing student leadership, citizenship, and scholarship qualities.

Commercial Director at Matekpo Farming Enterprise

June 1, 2022 - August 28, 2025

Managed influencer partnerships, growing social media pages by 60% within a year. Improved rice intake and delivery efficiency by 50% over six months. Enhanced customer satisfaction by 40% and attracted over 200 new clients through strategic advertising and door-to-door promotions. Successfully secured a government grant of 25,000,000 francs CFA to support business operations and ensure growth.

Marketing Executive at Zebra Store

August 1, 2022 - August 28, 2025

Assisted the Marketing Manager in expanding market share by 20% through targeted campaigns. Increased customer base by 30% and boosted social media presence by 80% in one year by implementing successful online strategies. Streamlined quarterly accounting books and devised innovative tactics improving advertising efforts and financial accuracy.