I'm Joëlle Cardin, a Brand Communication and Visual Identity professional with 10+ years of experience across creative and digital projects. I craft design-led strategies that unify brand identity and digital execution, helping brands stay coherent across touchpoints. I’ve worked across insurance, nutraceuticals, technology, tourism and events, collaborating with cross-functional teams and external partners to deliver on-brand visuals, campaigns and presentations.…

Joëlle Cardin

I'm Joëlle Cardin, a Brand Communication and Visual Identity professional with 10+ years of experience across creative and digital projects. I craft design-led strategies that unify brand identity and digital execution, helping brands stay coherent across touchpoints. I’ve worked across insurance, nutraceuticals, technology, tourism and events, collaborating with cross-functional teams and external partners to deliver on-brand visuals, campaigns and presentations.…

Available to hire

I’m Joëlle Cardin, a Brand Communication and Visual Identity professional with 10+ years of experience across creative and digital projects. I craft design-led strategies that unify brand identity and digital execution, helping brands stay coherent across touchpoints.

I’ve worked across insurance, nutraceuticals, technology, tourism and events, collaborating with cross-functional teams and external partners to deliver on-brand visuals, campaigns and presentations.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Junior Art Director at ETRE Creative Agency
January 1, 2023 - Present
Directed creative strategy and brand development expanding client portfolio from 3 to 20+ clients across sectors such as nutraceuticals, F&B, beauty, cybersecurity, hospitality, sports, tourism, and events. Led multidisciplinary creative teams overseeing design output for 50+ ad campaigns, increasing client engagement by 40% across digital channels. Conceptualized and executed over 10 high-profile brand launches ensuring visual consistency across digital, print, and social channels, which led to a 25% uplift in brand recognition within six months.
Visual and Graphic Designer at ETRE Creative Agency
January 1, 2023 - August 28, 2025
Created brand identities, campaigns, and marketing materials that boosted client brand recognition and social engagement by up to 35%. Developed visual guidelines and style sheets for early-stage clients, improving brand consistency and reducing design turnaround time by 20%. Executed brand guidelines and visual assets for 15+ clients, facilitating increased client retention and growing the company staff from 2 to 6 employees.
Junior Art Director & Visual Designer (Freelance) at Self-employed
January 1, 2019 - Present
Designed 50+ distinctive brand identities including logos, style guides, and marketing collateral for SMEs ensuring consistent brand messaging and elevated market presence. Developed strategic editorial plans for social media aligned with brand guidelines and market trends, which increased audience engagement by 35%.
Brand & Digital Communication Manager at Biovita Group Srl
September 1, 2024 - August 28, 2025
Developed the company’s first cohesive brand identity in the nutraceutical and sports sectors, strengthening market positioning. Increased social media engagement by 45% and boosted e-commerce sales through targeted campaigns and brand storytelling. Organized partnerships with AS Roma, athletes, ambassadors, and sponsors while directing visual content for product launches, contributing to a 30% rise in brand visibility and higher online sales.
Photographer (Freelance) at Self-employed
December 31, 2020 - August 28, 2025
Assisted in over 20 fashion and event photoshoots, managing editing and post-production workflows to deliver brand-aligned, publication-ready imagery.
Visual & Editorial Graphic Designer at Videorunner Sas
February 1, 2020 - August 28, 2025
Managed creative and operational development of 50+ client campaigns across F&B, interior design, fashion, events, and healthcare. Designed and produced official publications with 30,000+ copies distributed as inserts in major newspapers. Collaborated closely with account and production teams to take projects from brief to print/digital release including pre-press and vendor handoffs.
Graphic Design Intern at Studio Scandola
November 1, 2014 - August 28, 2025
Built vector illustrations, graphics and catalog layouts for corporate clients. Produced licensed visual content for leading image banks such as Adobe Stock, Shutterstock, and iStock Getty, generating international distribution and recurring sales.
Junior Art Director at ETRE Creative Agency
January 1, 2023 - Present
Directed creative strategy and brand development for a portfolio expanding from 3 to 20+ clients across nutraceuticals, F&B, beauty, cybersecurity, hospitality, sports, tourism and events. Guided multidisciplinary teams and supervised design outputs for 50+ ad campaigns, increasing client engagement by 40% across digital channels. Conceptualized and launched 10+ high-profile brand initiatives, ensuring seamless visual consistency across digital, print and social channels, contributing to a 25% uplift in brand recognition within six months.
Visual and Graphic Designer at ETRE Creative Agency
January 1, 2023 - October 6, 2025
Designed brand identities, campaigns and marketing materials that increased client brand recognition and boosted social engagement by up to 35%. Created visual guidelines and style sheets for early-stage clients, improving brand consistency and reducing design turnaround time by 20%. Conceptualized and executed brand guidelines and visual assets for 15+ clients, contributing to growth from 2 to 6 team members.
J.Art Director & Visual Designer (Freelance) at Freelance
January 1, 2019 - Present
Designed 50+ distinctive brand identities, including logo suites, style guides and marketing collateral for SMEs, ensuring consistent messaging and elevated market presence. Developed strategic editorial plans for social media, aligning guidelines with market trends and increasing audience engagement by 35%.
Brand & Digital Communication Manager at Biovita Group Srl
September 1, 2024 - October 6, 2025
Developed the company’s first cohesive brand identity in the nutraceutical and sports sectors, strengthening market positioning. Increased social media engagement by 45% and boosted e-commerce sales through targeted campaigns and brand storytelling. Organized partnerships with AS Roma, athletes, ambassadors and sponsors, directing visual content for product launches contributing to a 30% increase in brand visibility and higher online sales.
Photographer (Freelance) at Freelance
January 1, 2020 - October 6, 2025
Assisted in 20+ fashion and event photoshoots, managing editing and post-production to deliver brand-aligned, publication-ready imagery.
Visual & Editorial Graphic Designer at Videorunner Sas
February 1, 2020 - October 6, 2025
Managed the creative and operational development of 50+ client campaigns across F&B, interior design, fashion, events and healthcare in a full-service advertising agency in partnership with Publiadige. Designed and produced official publications (Case & Dimore, Sei Magazine, CATS) with 30,000+ copies distributed as inserts in Il Giornale di Vicenza, L’Arena and Brescia Oggi newspapers. Worked closely with account and production teams to move projects from brief to print/digital release, handling pre-press and vendor handoffs.
Graphic Design Intern at Studio Scandola
November 1, 2014 - October 6, 2025
Built vector illustrations, graphics and catalog layouts for corporate clients. Produced licensed visual content for leading image banks including Adobe Stock, Shutterstock and iStock Getty generating international distribution and recurring sales.
Art Director at ETRE Creative Agency
November 1, 2025 - November 1, 2025
Directed creative strategy and brand development for a portfolio scaling from 3 to 20+ clients across nutraceuticals, F&B, beauty, cybersecurity, hospitality, sports, tourism and events. Guided multidisciplinary teams and supervised design outputs for 50+ ad campaigns, increasing client engagement by 40% across digital channels. Concepted and executed 10+ brand launches, ensuring cross-channel visual consistency; achieved a 25% uplift in brand recognition within six months.
Visual and Graphic Designer
January 1, 2023 - January 1, 2023
Designed brand identities, campaigns and marketing materials that increased client brand recognition and boosted social engagement by up to 35%. Authored visual guidelines and style sheets for early-stage clients, improving consistency and reducing design turnaround time by 20%. Delivered brand guidelines and assets for 15+ clients; contributed to client retention and the agency’s growth from 2 to 6 employees.
Art Director & Visual Designer (Freelance) at Freelance
November 1, 2025 - November 1, 2025
Designed 50+ brand identities (logo suites, style guides, collateral) for SMEs, elevating market presence. Built editorial social kits aligned to brand systems, increasing audience engagement by 35%. London, UK: Assisted in 20+ fashion and event shoots; managed editing and post-production to deliver publication-ready imagery.
Brand & Digital Communication Manager at Biovita Group Srl
September 1, 2024 - September 1, 2024
Developed the company’s first cohesive brand identity in nutraceuticals and sports, strengthening market positioning. Increased social media engagement by 45% and boosted e-commerce sales via targeted campaigns and brand storytelling. Organised partnerships (AS Roma, athletes, ambassadors), directing launch visuals and raising brand visibility.
Visual & Editorial Graphic Designer at Videorunner Sas
February 1, 2020 - February 1, 2020
Managed creative development for 50+ client campaigns (F&B, interiors, fashion, events, healthcare) in a full-service agency. Designed and produced editorial publications (Case & Dimore, Sei Magazine, CATS) with 30,000+ copies distributed as newspaper inserts. Handled pre-press and vendor handoffs, moving projects from brief to print/ digital release with account and production teams.
Visual and Graphic Designer at ETRE Creative Agency
January 1, 2023 - January 1, 2023
Designed brand identities, campaigns and marketing materials that increased client recognition and boosted social engagement. Authored visual guidelines and style sheets for early-stage clients, improving consistency and reducing design turnaround time. Delivered brand guidelines and assets for 15+ clients, supporting growth and retention.
Art Director & Visual Designer (Freelance) at Freelance / Self-employed
November 1, 2025 - November 1, 2025
Designed 50+ brand identities (logo suites, style guides, collateral) for SMEs, elevating market presence. Built editorial social kits aligned to brand systems, increasing audience engagement. London, UK experience included assisting in 20+ fashion and event shoots; managed editing and post‑production to deliver publication‑ready imagery.
Brand & Digital Communication Manager at Biovita Group Srl
September 30, 2024 - September 30, 2024
Developed the company’s first cohesive brand identity in nutraceuticals and sports, strengthening market positioning. Increased social media engagement and boosted e-commerce sales through targeted campaigns and storytelling. Organized partnerships with ambassadors and athletes, directing launch visuals and raising brand visibility.
Visual & Editorial Graphic Designer at Videorunner Sas
February 28, 2020 - February 28, 2020
Managed creative development for 50+ client campaigns across F&B, interiors, fashion, events and healthcare. Designed and produced editorial publications with 30,000+ copies distributed as newspaper inserts. Handled pre-press and vendor handoffs, coordinating across brief, print and digital releases with account and production teams.
Art Director at ETRE Creative Agency
January 1, 2023 - November 1, 2025
Partnered with SMM teams to deliver cross-channel content systems (Reels/ Stories/Carousels) for 50+ campaigns; average engagement lift of 40% across clients. Supported brand launches with social toolkits and paid-organic orchestration; achieved 25% uplift in brand recognition within six months. Coordinated creators and vendors; ensured brand safety, accessibility awareness and on-brand voice.
Visual and Graphic Designer at ETRE Creative Agency
January 1, 2019 - January 1, 2023
Designed brand identities, campaigns and marketing materials that increased client brand recognition and boosted social engagement by up to 35%. Authored visual guidelines and style sheets for early-stage clients, improving consistency and reducing design turnaround time by 20%. Delivered brand guidelines and assets for 15+ clients; contributed to client retention and the agency’s growth from 2 to 6 employees.
Art Director & Visual Designer (Freelance) at Freelance
January 1, 2019 - November 1, 2025
Designed 50+ brand identities (logo suites, style guides, collateral) for SMEs, elevating market presence. Built editorial social kits aligned to brand systems, increasing audience engagement by 35%. London, UK: Assisted in 20+ fashion and event shoots; managed editing and post-production to deliver publication-ready imagery.
Brand & Digital Communication Manager at Biovita Group Srl
October 1, 2021 - September 1, 2024
Designed and executed the company’s first integrated social strategy (paid + organic), increasing engagement by 45% and supporting e-commerce revenue growth. Owned editorial calendars, community interactions and performance reviews; translated insights into content optimization. Launched ambassador/partner programs (e.g., AS Roma), overseeing content production and brand governance.
Visual & Editorial Graphic Designer at Videorunner Sas
September 1, 2015 - February 1, 2020
Managed creative development for 50+ client campaigns (F&B, interiors, fashion, events, healthcare) in a full-service agency. Designed and produced editorial publications (Case & Dimore, Sei Magazine, CATS) with 30,000+ copies distributed as newspaper inserts. Handled pre-press and vendor handoffs, moving projects from brief to print/digital release with account and production teams.
Art Director - Brand & Visual Communication at ETRE Creative Agency
January 1, 2023 - November 1, 2025
Contributed to the development of ETRE Creative Agency as a growing start-up, shaping positioning and communication approach. Led brand and visual communication projects for 20+ clients across engineering technologies, nutraceuticals, insurance, cybersecurity, tourism and events. Translated strategy into coherent visual systems across digital, social, editorial and presentation assets. Ensured brand consistency across touchpoints and coordinated multidisciplinary teams and external collaborators. Developed brand decks, visual guidelines and structured presentations.
Junior Art Director - Visual Communication at ETRE Creative Agency
January 1, 2019 - January 1, 2023
Brand identity and communication projects from concept to execution. Designed visual systems and digital assets for social media and brand communication. Ensured visual coherence across deliverables in line with brand guidelines.
Brand & Digital Communication Manager - B2B at Biovita Group Srl
October 1, 2021 - September 30, 2024
Managed brand and digital communication for nutraceutical company operating in B2B and e-commerce markets. Planned and maintained editorial calendars across digital channels, ensuring consistency with brand and regulatory requirements. Contributed to communication strategy and performance review, supporting content optimization over time. Coordinated internal teams and external partners for campaigns, launches and communication assets. Created digital visuals and video content for online platforms and TV distribution.
Brand Communications & Visual Design (Freelance) at Freelance – Europe (UK & Italy)
January 1, 2019 - November 30, 2025
Independently managed multiple clients in parallel, acting as the main point of reference for brand communication and visual identity. Delivered brand systems, presentations and digital assets for SMEs and startups across different industries. Collaborated on editorial and event-related communication projects from concept to delivery.
Junior Art Director - Visual Communication
January 1, 2019 - January 1, 2023
Brand identity and communication projects from concept to execution. Designed visual systems and digital assets for social media and brand communication. Ensured visual coherence across deliverables in line with brand guidelines.
Brand & Digital Communications Manager - B2B at Biovita Group Srl
October 1, 2021 - September 30, 2024
Managed brand and digital communication for a nutraceutical company operating in B2B and e-commerce markets. Planned and maintained editorial calendars across digital channels, ensuring consistency with brand and regulatory requirements. Contributed to communication strategy and performance review, supporting content optimization over time. Coordinated internal teams and external partners for campaigns, launches and communication assets. Created digital visuals and video content for online platforms and TV distribution.
Freelance – Brand Communications & Visual Design at Various clients
January 1, 2019 - November 1, 2025
Independently managed multiple clients in parallel, acting as the main point of reference for brand communication and visual identity. Delivered brand systems, presentations and digital assets for SMEs and startups across different industries. Collaborated on editorial and event-related communication projects from concept to delivery.

Education

Master’s Degree Brand Management at IED Istituto Europeo di Design
November 1, 2024 - November 1, 2025
Master’s Degree Digital Marketing at Diskos School
January 1, 2013 - September 1, 2015
MA Brand Management at IED Istituto Europeo di Design, Rome, IT
November 1, 2024 - November 1, 2025
Master's degree Graphic & Digital Design at Diskos School, Vicenza, IT
October 1, 2013 - October 1, 2015
MA Brand Management at IED Istituto Europeo di Design
November 1, 2024 - November 1, 2025
Master's Degree Graphic & Digital Design at Diskos School
October 1, 2013 - October 1, 2015
MA Brand Management at IED Istituto Europeo di Design
November 1, 2024 - November 1, 2025
Master's Degree Graphic & Digital Design at Diskos School
October 1, 2013 - October 1, 2015
Master's Degree MA Brand Management at IED Istituto Europeo di Design, Rome, Italy
November 1, 2024 - November 1, 2025
Master's Degree Graphic & Digital Design at Diskos School, Vicenza, Italy
October 1, 2013 - October 1, 2015
Master's Degree at IED Istituto Europeo di Design
November 1, 2024 - November 1, 2025
Master's Degree Graphic & Digital Design at Diskos School
October 1, 2013 - October 1, 2015
Master's Degree Brand Management at IED Istituto Europeo di Design
November 1, 2024 - November 1, 2025
Master's Degree Graphic & Digital Design at Diskos School
October 1, 2013 - October 1, 2015
Master's Degree Brand Management at IED Istituto Europeo di Design
November 1, 2024 - November 1, 2025
Master's Degree Graphic & Digital Design at Diskos School
October 1, 2013 - October 1, 2015

Qualifications

Adobe Digital Marketing Strategy Specialization (in progress)
January 11, 2030 - January 22, 2026
Adobe Digital Marketing Strategy Specialization
January 11, 2030 - January 22, 2026

Industry Experience

Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Travel & Hospitality, Other, Life Sciences, Professional Services, Retail, Education, Software & Internet

Skills

Experience Level