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I am a Social Media Designer with over 12 years of experience crafting visually engaging content across platforms like Instagram, Facebook, and LinkedIn. I specialize in combining strategic brand storytelling with platform-optimized design to create compelling posts that drive real audience action and measurable results. Technical proficiency with Adobe Creative Suite and Canva enables me to deliver high-quality digital assets that enhance brand visibility efficiently, even in remote work environments. Throughout my career, I have guided over 30 organizations in design-related decisions, including responsive website design and social media content creation. My work has directly contributed to increased engagement, sold-out events, and funding successes. I thrive on meeting tight deadlines and collaborating closely with teams to develop digital experiences that truly resonate with users across multiple platforms.…I am a Social Media Designer with over 12 years of experience crafting visually engaging content across platforms like Instagram, Facebook, and LinkedIn. I specialize in combining strategic brand storytelling with platform-optimized design to create compelling posts that drive real audience action and measurable results. Technical proficiency with Adobe Creative Suite and Canva enables me to deliver high-quality digital assets that enhance brand visibility efficiently, even in remote work environments. Throughout my career, I have guided over 30 organizations in design-related decisions, including responsive website design and social media content creation. My work has directly contributed to increased engagement, sold-out events, and funding successes. I thrive on meeting tight deadlines and collaborating closely with teams to develop digital experiences that truly resonate with users across multiple platforms.

Liz Gerrity

Designer, Graphic Designer, Brand Designer, +2

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I am a Social Media Designer with over 12 years of experience crafting visually engaging content across platforms like Instagram, Facebook, and LinkedIn. I specialize in combining strategic brand storytelling with platform-optimized design to create compelling posts that drive real audience action and measurable results. Technical proficiency with Adobe Creative Suite and Canva enables me to deliver high-quality digital assets that enhance brand visibility efficiently, even in remote work environments. Throughout my career, I have guided over 30 organizations in design-related decisions, including responsive website design and social media content creation. My work has directly contributed to increased engagement, sold-out events, and funding successes. I thrive on meeting tight deadlines and collaborating closely with teams to develop digital experiences that truly resonate with users across multiple platforms.…I am a Social Media Designer with over 12 years of experience crafting visually engaging content across platforms like Instagram, Facebook, and LinkedIn. I specialize in combining strategic brand storytelling with platform-optimized design to create compelling posts that drive real audience action and measurable results. Technical proficiency with Adobe Creative Suite and Canva enables me to deliver high-quality digital assets that enhance brand visibility efficiently, even in remote work environments. Throughout my career, I have guided over 30 organizations in design-related decisions, including responsive website design and social media content creation. My work has directly contributed to increased engagement, sold-out events, and funding successes. I thrive on meeting tight deadlines and collaborating closely with teams to develop digital experiences that truly resonate with users across multiple platforms.

Available to hire

I am a Social Media Designer with over 12 years of experience crafting visually engaging content across platforms like Instagram, Facebook, and LinkedIn. I specialize in combining strategic brand storytelling with platform-optimized design to create compelling posts that drive real audience action and measurable results. Technical proficiency with Adobe Creative Suite and Canva enables me to deliver high-quality digital assets that enhance brand visibility efficiently, even in remote work environments.

Throughout my career, I have guided over 30 organizations in design-related decisions, including responsive website design and social media content creation. My work has directly contributed to increased engagement, sold-out events, and funding successes. I thrive on meeting tight deadlines and collaborating closely with teams to develop digital experiences that truly resonate with users across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Design Consultant at Liz Gerrity Studios

January 1, 2011 - Present

Provide expert guidance for over 30 organizations on responsive website design, social media content creation, and digital asset development optimized for multiple platforms. Successfully executed projects including brand identity development for Trifecta Kombucha, resulting in Whole Foods retail adoption, and website and social media redesigns that increased traffic, engagement, and fundraising by notable percentages. Delivered compelling visual storytelling that supported sold-out events and exceeded fundraising goals.

Sr. Digital Experience Designer at NTT Data

March 31, 2023 - August 28, 2025

Designed UI/UX for financial services clients with products boasting over 2.9 million app downloads. Created appealing social media posts for multiple platforms as part of an international UX team. Led user testing for dashboard tiles designed to minimize user mental distress. Delivered omnichannel self-service insurance dashboard designs reducing call center demand by 10%. Produced a strategic user research video course with creative video techniques that reduced production time by 5-6%. Collaborated cross-functionally to drive UX strategy and optimize user engagement.

Visual Designer at Fintech

October 1, 2021 - August 28, 2025

Led a corporate brand strategy campaign, planning and delivering executive workshops to craft engaging brand narratives. Achieved a 101% increase in website form fills and generated 529 new conversions through a data-driven website redesign and digital assets. Drove a record of over 1000 new leads quarter-over-quarter with marketing campaign restructuring and visually appealing content optimized for LinkedIn, Facebook, and Instagram. Developed email templates and social media graphics that saved 5-10 hours weekly for the marketing team.

Visual Designer at Oyova

November 1, 2020 - August 28, 2025

Served as lead designer for 10-15 B2B and B2C clients, creating engaging social media content using Adobe Creative Suite and Canva. Conducted UI pattern research to streamline design processes, improving mock-up and prototype speed by 8-10%. Executed rebranding and website redesign projects that increased group membership by 40% and generated sold-out workshop events. Revamped an injury law firm's brand and website, boosting SEO rankings and qualified leads by 25%. Conceptualized prototypes that resulted in increased site traffic and customer engagement for hazard-response campaigns.

Sr. Designer at Fastsigns

June 30, 2019 - August 28, 2025

Reduced unpaid accounts by 21% by utilizing strategic user research and social media digital assets to increase customer payment portal engagement. Managed marketing projects delivering visual design solutions for over 100 clients across social platforms, contributing to sales goals exceeding $1.5 million annually.