Available to hire
I’m a marketing leader and strategist with more than 25 years of experience building growth systems for expert-led, direct-response businesses, including coaching companies, memberships, online education, events, and e-commerce brands. I combine hands-on funnel building, lifecycle marketing, paid acquisition, automation, and revenue attribution to turn ideas into measurable campaigns. I’ve led eight consecutive seven-figure launches, supported five seven-figure live events, and helped improve funnel conversion rates by 23%.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Owner, Sole Proprietor at Ridgetop Virtual Solutions
January 1, 2023 - August 28, 2025Planned, executed, and optimized sales and marketing systems for coaches, authors, and speakers earning six figures minimum. Key accomplishments include supporting a six-figure MLM coach launch with a 73% increase over goal, executing a seven-figure launch for an eight-figure personal development entrepreneur, and leading a team that exceeded $350K goal on a flagship nutrition program launch.
Marketing & Production Team Leader (Contract position) at Future Force Inc.
January 1, 2023 - August 28, 2025Led marketing and production teams at an Inc. 5000 fastest-growing personal development company generating $4-5 million annually. Managed a diverse team of 15-20 professionals, served on leadership team, planned and executed multi-channel marketing campaigns with revenue projections and budget management, and oversaw project management for all marketing initiatives and live events. Key achievements include eight consecutive seven-figure program launches, multi-channel marketing campaigns for five seven-figure live events, customer journey mapping, and building high-performing teams.
Founder & Head of Marketing at Simply Magic Marketing
January 1, 2023 - PresentCreate and implement bullet-proof sales and marketing systems for six to seven figure coaches, wellness professionals, and service providers using the proprietary MAGIC framework that emphasizes metrics, automation, growth strategies, innovation, and customization. Combine data-driven strategies with creative problem-solving to help clients overcome plateaus and achieve sustainable growth, focusing on empowering entrepreneurs to streamline operations, scale impact, and reclaim their time and freedom.
Co-owner, Marketing Manager at Main Street Studios
July 1, 2017 - August 28, 2025Managed marketing and operations for a live music venue, event space, and recording studio. Responsibilities included planning and executing marketing campaigns, overseeing marketing asset creation and website updates, and leading event-based teams. Achievements include implementing a flexible tech stack for ticketing and event management, developing efficient workflows to reduce manual tracking, and establishing event-by-event metrics tracking for performance analysis.
Head of Technical Operations & Marketing at Future Force Inc.
February 1, 2017 - January 1, 2023Owned the marketing engine for an Inc. 5000 expert-led coaching company generating $4–5M in annual revenue. Reported directly to the founder and CEO and translated founder vision and content priorities into campaigns, launch plans, and execution. Led a cross-functional team of 15–20 across marketing, creative, technology, and customer success. Directed eight consecutive seven-figure product launches and five seven-figure live events, improved funnel conversion rates by 23%, built a membership offer that drove 27% of flagship program enrollments, owned email and lifecycle marketing, developed KPI reporting infrastructure, directed paid acquisition strategy, and managed the marketing technology stack.
Marketing & Digital Operations Manager at Main Street Studios
September 1, 2013 - July 1, 2017Owned the company website, e-commerce integration, and email marketing for corporate events and promotional programs.
Multi-faceted Project Manager at Power House Theatre, LLC
July 1, 2013 - August 28, 2025Assisted with creation and implementation of marketing and fundraising strategies for a new live theater venue. Managed online sales processes, technical systems, social media campaigns, marketing collateral, customer service team, and financial reporting for fundraising and productions. Achievements include a sold-out launch for the first production and ensuring alignment of promotional calendars and support structures for all productions over one year.
Founder & Marketing Strategist at Simply Magic Marketing / Ridgetop Virtual Solutions
April 1, 2013 - PresentRun marketing strategy and hands-on execution for six- and seven-figure expert-led, membership, and e-commerce businesses. Build direct-response systems including lead magnets, landing pages, webinar and workshop funnels, nurture sequences, launch campaigns, email and SMS lifecycle programs, behavioral segmentation, automation workflows, and post-purchase journeys. Delivered launches that exceeded revenue goals, including a three-week launch that generated $130K against a $75K goal and a flagship program launch that generated $350K against a $340K goal. Architect and administer marketing platforms, build KPI dashboards and revenue attribution systems, manage email deliverability, and create automation workflows using Zapier, Make.com, and Claude-supported prospecting processes.
Senior Project Administrator / Senior Virtual Assistant at Pacific International Engineering, PLLC
February 1, 2013 - August 28, 2025Provided broad-based project administration and marketing support to executive management and project teams. Adapted to company downsizing by absorbing multiple responsibilities and becoming the single point of contact internally and externally.
Digital Marketing Manager at Power House Theatre, LLC
January 1, 2011 - July 1, 2013Built the organization’s website with integrated ticketing, email automation, and donor management. Managed the season ticket and donor loyalty program, supporting repeat subscriptions and giving.
Education
Bachelor of Arts at California State University, Fullerton
January 11, 2030 - September 15, 2026Qualifications
Professional Certificate: Head of Marketing Bootcamp
January 11, 2030 - August 28, 2025Professional Certificate: Media Buyer Bootcamp
January 11, 2030 - August 28, 2025Digital Marketer Certified Partner
January 1, 2019 - August 28, 2025DigitalMarketer Certified Partner
January 1, 2019 - September 15, 2026Media Buyer Bootcamp
January 11, 2030 - September 15, 2026Head of Marketing Bootcamp
January 11, 2030 - September 15, 2026AI Accelerator
January 11, 2030 - September 15, 2026AI Stars Advanced AI Certification
January 11, 2030 - September 15, 2026HubSpot Marketing Hub Recertification
January 11, 2030 - September 15, 2026Industry Experience
Professional Services, Media & Entertainment, Education, Healthcare, Software & Internet, Retail, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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