I'm a UI/UX Product Designer from Romania, passionate about creating intuitive and scalable digital experiences that solve real user and business problems. With a background in both design and technology, I specialize in end-to-end product design — from user research and wireframing to high-fidelity UI, prototyping, and design systems. My expertise lies in SaaS platforms, logistics software, and digital products for startups, where I’ve helped teams improve usability, reduce development time, and align design with technical implementation. I thrive in collaborative environments and enjoy working closely with developers, PMs, and stakeholders to turn complex workflows into clean, user-friendly interfaces. What sets me apart is my dual focus on practical design and technical execution — I don’t just deliver beautiful visuals, I build systems (like Figma-based design systems) that scale, ensure consistency, and streamline handoffs. My work at Computacenter and through my own agency, DreamsUp, has given me hands-on experience in solving challenges across logistics, enterprise software, and digital services — always with a focus on impact, not just aesthetics. **Employment and project experience** **Senior UI/UX Product Designer** Computacenter December 2023 - Present **Founder&Designer** DreamsUp Digital Agency SRL. October 2021 - Present

Andrei Doca

I'm a UI/UX Product Designer from Romania, passionate about creating intuitive and scalable digital experiences that solve real user and business problems. With a background in both design and technology, I specialize in end-to-end product design — from user research and wireframing to high-fidelity UI, prototyping, and design systems. My expertise lies in SaaS platforms, logistics software, and digital products for startups, where I’ve helped teams improve usability, reduce development time, and align design with technical implementation. I thrive in collaborative environments and enjoy working closely with developers, PMs, and stakeholders to turn complex workflows into clean, user-friendly interfaces. What sets me apart is my dual focus on practical design and technical execution — I don’t just deliver beautiful visuals, I build systems (like Figma-based design systems) that scale, ensure consistency, and streamline handoffs. My work at Computacenter and through my own agency, DreamsUp, has given me hands-on experience in solving challenges across logistics, enterprise software, and digital services — always with a focus on impact, not just aesthetics. **Employment and project experience** **Senior UI/UX Product Designer** Computacenter December 2023 - Present **Founder&Designer** DreamsUp Digital Agency SRL. October 2021 - Present

Available to hire

I’m a UI/UX Product Designer from Romania, passionate about creating intuitive and scalable digital experiences that solve real user and business problems. With a background in both design and technology, I specialize in end-to-end product design — from user research and wireframing to high-fidelity UI, prototyping, and design systems.

My expertise lies in SaaS platforms, logistics software, and digital products for startups, where I’ve helped teams improve usability, reduce development time, and align design with technical implementation. I thrive in collaborative environments and enjoy working closely with developers, PMs, and stakeholders to turn complex workflows into clean, user-friendly interfaces.

What sets me apart is my dual focus on practical design and technical execution — I don’t just deliver beautiful visuals, I build systems (like Figma-based design systems) that scale, ensure consistency, and streamline handoffs. My work at Computacenter and through my own agency, DreamsUp, has given me hands-on experience in solving challenges across logistics, enterprise software, and digital services — always with a focus on impact, not just aesthetics.

Employment and project experience

Senior UI/UX Product Designer Computacenter
December 2023 - Present

Founder&Designer DreamsUp Digital Agency SRL.
October 2021 - Present

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Experience Level

Expert
Expert
Expert
Expert

Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Senior UI/UX Product Designer at Computacenter Romania
December 1, 2023 - Present
Led end-to-end UX/UI design for a Global Warehouse Management System which enhanced operational efficiency for international logistics teams. Developed a scalable design system in Figma that promoted consistency, reusability, and faster development across complex modules. Collaborated directly with senior stakeholders by presenting interactive prototypes to gather feedback and refine designs for project approval. Created comprehensive wireframes, user journeys, and interaction specifications to clarify use cases and minimize developer ambiguity. Partnered closely with development teams to ensure accurate implementation, bridging design and technical execution.
UI/UX Product Designer at DreamsUp Digital Agency
October 1, 2021 - Present
Delivered comprehensive product design for contract clients covering discovery, user research, wireframing, UI design, prototyping, and post-launch support. Developed intuitive digital products for startups and scale-ups, crafting clean UI in Figma and cohesive branding including logos and marketing assets using Affinity Designer. Established scalable design systems to ensure consistency enabling long-term product evolution. Collaborated with development teams to streamline design implementation and reduce rework, serving clients generating more than €4M in annual revenue across multiple countries.
Founder & Designer at DreamsUp Digital Agency
July 1, 2022 - August 29, 2025
Founded and led a digital agency focusing on user-centered design solutions, including UI/UX and branding services. Developed scalable systems and collaborated closely with clients and developers, ensuring alignment with user needs and business goals.

Education

Bachelor of Engineering at University Of Oradea
September 1, 2015 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Transportation & Logistics, Software & Internet, Professional Services, Healthcare, Education