I am a dynamic Marketing Manager with a strong background in digital marketing and lead generation strategies, passionate about driving growth and optimizing customer acquisition costs. With experience spanning from launching effective campaigns to overseeing multi-channel marketing funnels, I bring a data-driven mindset and creative approach to every project. My expertise includes managing marketing budgets, creating impactful content, and leveraging platforms such as Meta Ads Manager and Google Ads to boost brand visibility and revenues. Fueled by a Master's degree in ICT, Communication & Media and a Bachelor’s in Marketing & Corporate Communication, I thrive in roles that combine strategy with hands-on execution. I am motivated by the challenge of enhancing return on investment and lifetime customer value, and I am confident in my ability to devise innovative marketing solutions that deliver measurable results.

Federico Nigro

I am a dynamic Marketing Manager with a strong background in digital marketing and lead generation strategies, passionate about driving growth and optimizing customer acquisition costs. With experience spanning from launching effective campaigns to overseeing multi-channel marketing funnels, I bring a data-driven mindset and creative approach to every project. My expertise includes managing marketing budgets, creating impactful content, and leveraging platforms such as Meta Ads Manager and Google Ads to boost brand visibility and revenues. Fueled by a Master's degree in ICT, Communication & Media and a Bachelor’s in Marketing & Corporate Communication, I thrive in roles that combine strategy with hands-on execution. I am motivated by the challenge of enhancing return on investment and lifetime customer value, and I am confident in my ability to devise innovative marketing solutions that deliver measurable results.

Available to hire

I am a dynamic Marketing Manager with a strong background in digital marketing and lead generation strategies, passionate about driving growth and optimizing customer acquisition costs. With experience spanning from launching effective campaigns to overseeing multi-channel marketing funnels, I bring a data-driven mindset and creative approach to every project. My expertise includes managing marketing budgets, creating impactful content, and leveraging platforms such as Meta Ads Manager and Google Ads to boost brand visibility and revenues.

Fueled by a Master’s degree in ICT, Communication & Media and a Bachelor’s in Marketing & Corporate Communication, I thrive in roles that combine strategy with hands-on execution. I am motivated by the challenge of enhancing return on investment and lifetime customer value, and I am confident in my ability to devise innovative marketing solutions that deliver measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Founder & Marketing Strategist at Data Spark LLC
February 1, 2024 - Present
Spearheaded marketing consulting and lead generation strategies for brands and local businesses through Meta Ads and automated booking funnels. Championed growth consulting initiatives focused on brand identity, storytelling, and organic scaling. Generated over €200K within 3 months using newsletter marketing, Meta Ads, and organically viral content. Managed monthly marketing budgets exceeding €5K for local business lead generation. Enabled high-revenue brands to reduce Customer Acquisition Costs by 30-40% through data-driven optimization across Meta and Google platforms. Devised email systems on Klaviyo contributing incremental €25-40K in 90 days without additional advertising expenditure. Utilized platforms including Meta Ads Manager, Shopify, Google Ads, Klaviyo, GHL, ClickFunnels, Figma, Webflow, Framer, WordPress (+ Elementor), Triple Whale, and Google Analytics.
Retention Manager & Strategic Consultant at NoLimit Ad
October 31, 2024 - August 29, 2025
Provided consultancy services for businesses with over €30K in monthly ads spend across Meta Ads, Google Ads, and TikTok Ads. Evaluated and enhanced Facebook, Instagram, and Google Ads campaigns to overcome performance bottlenecks. Engineered anti-ban strategies for Meta and Google Ad accounts, significantly mitigating suspension risks. Formulated comprehensive customer retention plans and standard operating procedures to bolster lifetime value and drive customer loyalty, directly enhancing profitability. Leveraged primary platforms including Meta Ads Manager, Google Ads, and TikTok Ads.
Marketing Manager & Ecommerce Specialist at Ofanto Italy
December 1, 2023 - August 29, 2025
Instrumental in scaling revenue from €200K to €450K (125% growth), with €100K generated solely through email marketing. Implemented impactful content marketing strategies encompassing organic content, blog writing, and User-Generated Content to boost engagement alongside Meta Ads. Directed comprehensive marketing funnel optimization from customer acquisition to post-purchase experiences and repurchase incentives. Executed data-driven advertising strategies to improve return on investment across Shopify, Meta Ads, and Instagram initiatives. Achieved notable improvements in Return on Ad Spend through systematic A/B testing across various paid channels. Conducted in-depth data analysis and performance tracking to identify growth opportunities and optimization points. Utilized Meta Ads Manager, TikTok Ads, Instagram Ads, Shopify, and Email platforms.
Marketing Technician - Marketing Manager at Radicci Group - My Car
October 1, 2021 - August 29, 2025
Contributed significantly to a leading Ferrari-Maserati premium car dealership. Orchestrated monthly Google Ads and Meta Ads campaigns targeting premium automotive brands. Managed PPC campaigns for vehicle launches with budgets exceeding €5K monthly. Integrated Google Analytics and Meta Pixel tracking with existing CRM systems to enhance data utilization. Developed engaging Facebook and Instagram content tailored to premium automotive brands. Launched and oversaw retail experiences enhancing customer interaction. Planned advertising executions across television, radio spots, and billboards collaborating with service suppliers. Utilized Salesforce, CRM, WordPress, Google Ads, and Meta Ads Manager.

Education

Master's Degree - ICT, Communication & Media at University of Turin
November 1, 2022 - August 29, 2025
Bachelor's Degree - Marketing & Corporate Communication at University of Bari
October 1, 2018 - October 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services