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I am Thibault Koehl, a passionate communication and marketing professional with extensive experience in brand creation, digital marketing, and strategic communication. Over the years, I have developed and managed marketing strategies, created compelling content, and built strong brand identities, especially within start-ups and my own entrepreneurial ventures. I have a strong international background, having worked in multilingual environments across Europe and North America, and am skilled in managing cross-functional marketing projects. I enjoy analyzing market positions, crafting digital campaigns, and creating engaging visual content that resonates with audiences.…I am Thibault Koehl, a passionate communication and marketing professional with extensive experience in brand creation, digital marketing, and strategic communication. Over the years, I have developed and managed marketing strategies, created compelling content, and built strong brand identities, especially within start-ups and my own entrepreneurial ventures. I have a strong international background, having worked in multilingual environments across Europe and North America, and am skilled in managing cross-functional marketing projects. I enjoy analyzing market positions, crafting digital campaigns, and creating engaging visual content that resonates with audiences.

Thibault Koehl

Marketing Strategist, Brand Strategist, Content Strategist, +4

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I am Thibault Koehl, a passionate communication and marketing professional with extensive experience in brand creation, digital marketing, and strategic communication. Over the years, I have developed and managed marketing strategies, created compelling content, and built strong brand identities, especially within start-ups and my own entrepreneurial ventures. I have a strong international background, having worked in multilingual environments across Europe and North America, and am skilled in managing cross-functional marketing projects. I enjoy analyzing market positions, crafting digital campaigns, and creating engaging visual content that resonates with audiences.…I am Thibault Koehl, a passionate communication and marketing professional with extensive experience in brand creation, digital marketing, and strategic communication. Over the years, I have developed and managed marketing strategies, created compelling content, and built strong brand identities, especially within start-ups and my own entrepreneurial ventures. I have a strong international background, having worked in multilingual environments across Europe and North America, and am skilled in managing cross-functional marketing projects. I enjoy analyzing market positions, crafting digital campaigns, and creating engaging visual content that resonates with audiences.

Available to hire

I am Thibault Koehl, a passionate communication and marketing professional with extensive experience in brand creation, digital marketing, and strategic communication. Over the years, I have developed and managed marketing strategies, created compelling content, and built strong brand identities, especially within start-ups and my own entrepreneurial ventures.

I have a strong international background, having worked in multilingual environments across Europe and North America, and am skilled in managing cross-functional marketing projects. I enjoy analyzing market positions, crafting digital campaigns, and creating engaging visual content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

French

Fluent

English

Advanced

German

Intermediate

Work Experience

Founder and Manager at Rhea Sarl

August 31, 2024 - August 29, 2025

Founded and managed a wood pellet brand, overseeing sales throughout Europe on the Amazon logistics platform. Responsibilities included marketing positioning analysis, communication, SEO strategy, brand identity development, product sourcing and quality control, graphic design including logo and packaging, multilingual copywriting for Amazon listings, website creation, customer service, accounting, and SEA campaign management. Closed operations in summer 2024 due to market challenges including inflation and timber market reforms.

Prestataire E-Communication / E-Marketing at Auto-entreprise

September 30, 2021 - September 1, 2025

During the COVID period, provided services including website creation using WordPress, conducting audits and graphic benchmarks, semantic and socio-demographic competitive analysis, marketing positioning and brand identity definition, editorial line setting, responsive web design, content writing based on SEO strategy, creation of graphic charters, logos, icons, images, montages, and banners.

E-Communication / E-Marketing Service Provider at Self-employed

August 31, 2021 - August 29, 2025

Created self-employed websites during the COVID period. Conducted audits, graphic benchmarks, competitive semantic and socio-demographic analyses. Defined marketing positioning, brand identity, and editorial lines. Built WordPress websites with SEO-based copywriting and responsive design. Produced graphic and typographic guidelines, logos, icons, images, montages and banners.

Prestataire E-communication / E-marketing at Auto-entreprise

August 31, 2021 - August 29, 2025

Created websites during the COVID period. Conducted audits and competitor semantic analyses, graphic benchmarking, and socio-demographic targeting. Defined marketing positioning, brand identity, and editorial lines. Developed WordPress based sites including architecture, SEO-based copywriting, and responsive design. Created graphic charters, logos, icons, images, banners, and montages.

Responsable Communication et Marketing at HypnoVR

June 30, 2021 - September 1, 2025

Served first as an intern and then on a fixed-term contract, holding full responsibility for communication and marketing from the startup's inception. Tasks included competitive intelligence, defining brand identity and platform, website co-design, graphic creations, SEO and SEA strategy and implementation, content writing, KPI analysis, creation of marketing collateral (flyers, business cards, brochures, kakemonos, banners, packaging, product tutorials), social media account launch and management, campaign creation, event and trade show preparation and management, press relations including press kits and interview organization, email marketing with A/B testing, internal communications management via OneDrive, SharePoint, and Teams, CRM benchmarking and management (Salesforce), KPI analysis, partnership management including co-creation of promotional materials and events, human resources responsibility such as recruitment interviews and intern management.

Communications and Marketing Manager at HypnoVR

June 30, 2021 - August 29, 2025

First employee at startup, responsible for communications and marketing. Conducted competitive intelligence, benchmarking, and helped define brand identity and platform. Managed website co-design, graphic design, SEO and SEA. Produced marketing collateral including flyers, business cards, brochures, banners, videos and tutorials. Launched and managed social media accounts with sponsored campaigns. Organized and staffed over 50 trade fairs and conferences. Managed press relations, PR kit, interviews, email marketing with A/B testing, internal communication platforms and Salesforce CRM data. Managed partnerships and communication trainees.

Responsable Communication et Marketing at HypnoVR

June 30, 2021 - August 29, 2025

Served as first employee and handled all communication and marketing functions from start-up creation. Conducted competitor research, brand platform definition, co-designed website with graphics, SEO and SEA strategies, content creation and KPI analyses. Created various marketing collateral including flyers, brochures, packaging, and tutorial products. Managed social media channels and advertising campaigns, organized and prepared trade show participation including stand design and event animations, managed press relations and newsletters with A/B testing, handled internal communication platforms, selected and managed CRM Salesforce, developed partnerships with promotional content, and took part in HR tasks including candidate interviews and intern management.

Fondateur et Gérant at Rhea Sarl

January 1, 2021 - Present

Founded and managed a brand specializing in wood pellets, overseeing sales throughout Europe via Amazon's logistics platform. Responsibilities included marketing positioning analysis, communication strategy, SEO quality monitoring, development of a differentiated marketing axis (product, quality, price), brand identity creation, supplier and packaging sourcing, negotiation, quality control, graphic design including logo creation and packaging design, product photography and videography, SEO-based listing creation and translation into five languages, website creation as brand credibility validation (no SEO optimization), customer service, accounting, administrative duties, and creation and management of SEA campaigns on Amazon.

Fondateur et Gérant at Rhea Sarl

January 1, 2021 - Present

Founded and managed a brand of wood pellets distributed throughout Europe via Amazon's logistics platform. Responsibilities included marketing positioning analysis, communication strategies, SEO quality assessments, defining unique marketing axes in product, quality and pricing, selection of suppliers and packaging, negotiation and quality control, creation of graphic elements including logo and product packaging, content writing and translation for Amazon listings in five languages, website creation, customer service, accounting, and SEA campaign creation and management on Amazon.

Assistant Marketing at Voltec Solar

August 31, 2015 - September 1, 2025

As part of a marketing international license apprenticeship, managed the company website including content writing and graphic modernization, SEO analysis and optimization, defined graphic charter applied to product and technical datasheets, client relations in French and English via phone and in person, product presentations, partnership management including organization of meetings and PowerPoint creation and presentations.

Assistant Marketing at Voltec Solar

August 31, 2015 - August 29, 2025

Worked in a work-study program supporting marketing activities. Managed and modernized website including copywriting and SEO. Defined graphic charter applied to product and technical data sheets. Handled customer relations in French and English, product presentations, partnerships, meetings and prepared PowerPoint presentations.

Assistant Marketing at Voltec Solar

August 31, 2015 - August 29, 2025

Marketing assistant role including website management and modernization, SEO analysis and optimization, defining graphic charters, client relations in French and English, product presentation, and organizing partnership meetings with PowerPoint presentations.

Assistant Commercial at Koehl Ets / Bubendorff / Roser AG

March 31, 2015 - September 1, 2025

Various short internships related to BTS Commerce International involving quality control of wood products, database management, and graphic creation of product documents and administrative supports.

Sales Assistant at Koehl Ets / Bubendorff / Roser AG

March 31, 2015 - August 29, 2025

Internships during BTS International Commerce studies. Performed product quality control, database management and supply.

Assistant Commercial at Koehl Ets / Bubendorff / Roser AG

March 31, 2015 - August 29, 2025

Internship positions involving product quality evaluation (wood logs), database management, and creation of product documents and administrative supports with graphic design elements.