Hi im Omaymah , a results-driven marketing specialist with hands-on experience leading social media strategy, paid campaigns, and content execution across diverse brands. In my role as a Creative Strategist and Director at Venture X(marketing agency based in Toronto), I manage end-to-end campaign development, from concept creation to on-set direction and performance optimization. My work has generated millions of views across social media platforms, driven by a strong focus on audience behaviour, storytelling, and high-performing short-form content. Alongside this, as a Digital Marketing & Communications Assistant at the University of Toronto’s Master of Forensic Accounting program, I support brand growth through data-driven campaigns, content design, and digital communications. I regularly analyze engagement metrics, refine messaging, and ensure brand consistency across platforms, contributing to increased visibility and audience engagement.

Omaymah Ali

Hi im Omaymah , a results-driven marketing specialist with hands-on experience leading social media strategy, paid campaigns, and content execution across diverse brands. In my role as a Creative Strategist and Director at Venture X(marketing agency based in Toronto), I manage end-to-end campaign development, from concept creation to on-set direction and performance optimization. My work has generated millions of views across social media platforms, driven by a strong focus on audience behaviour, storytelling, and high-performing short-form content. Alongside this, as a Digital Marketing & Communications Assistant at the University of Toronto’s Master of Forensic Accounting program, I support brand growth through data-driven campaigns, content design, and digital communications. I regularly analyze engagement metrics, refine messaging, and ensure brand consistency across platforms, contributing to increased visibility and audience engagement.

Available to hire

Hi im Omaymah , a results-driven marketing specialist with hands-on experience leading social media strategy, paid campaigns, and content execution across diverse brands. In my role as a Creative Strategist and Director at Venture X(marketing agency based in Toronto), I manage end-to-end campaign development, from concept creation to on-set direction and performance optimization. My work has generated millions of views across social media platforms, driven by a strong focus on audience behaviour, storytelling, and high-performing short-form content.

Alongside this, as a Digital Marketing & Communications Assistant at the University of Toronto’s Master of Forensic Accounting program, I support brand growth through data-driven campaigns, content design, and digital communications. I regularly analyze engagement metrics, refine messaging, and ensure brand consistency across platforms, contributing to increased visibility and audience engagement.

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Language

English
Fluent

Work Experience

Marketing & Social Media Intern at RAKEZ (Ras Al Khaimah, UAE, Economic Zone)
March 31, 2023 - August 29, 2025
Supported marketing efforts at one of the UAE’s largest economic zones serving over 50,000 companies across 50+ sectors. Created and published content across Instagram, Facebook, LinkedIn, and TikTok, enhancing engagement and strengthening brand presence. Conducted market research leveraging Meta Business Suite to analyze campaign performance and optimize outreach strategies. Drafted content briefs, supported agency collaboration, coordinated key events, scheduling, stakeholder communication, and project assessment across marketing initiatives.
Co-President at Law and Commerce Association
April 30, 2024 - August 29, 2025
Secured partnerships with sponsors and guest speakers, ensuring fulfillment of deliverables. Directed planning and execution of events such as debate nights, courtroom tours, and networking panels to drive student engagement. Created strategic marketing content for Instagram (@lcautm) and LinkedIn to promote events and initiatives. Served as the primary communicator for student outreach and live event coverage. Led weekly coordination with executive members to align on tasks and timelines.
Digital Marketing Campaign Project Lead at University of Toronto Project
April 30, 2024 - August 29, 2025
Conducted a micro environmental scan of the company ‘First Solar’ assessing marketing weaknesses and opportunities. Launched a strategic digital marketing campaign for Toys "R" Us addressing market challenges through competitor and consumer research, and current social media trends. Gained experience in SEO and PPC marketing to optimize content using keyword research, metadata, and ad targeting strategies to improve visibility and performance.
Digital Marketing & Communications Assistant at Institute for Management & Innovation, University of Toronto Mississauga
October 1, 2025 - Present
Designed and produced digital and print marketing materials (flyers, alumni features, infographics) to enhance program visibility across institutional channels. Led website updates to improve navigation and content accuracy while developing data-driven visuals to communicate student and alumni success. Moderated classroom operations and exam administration, ensuring smooth academic delivery across multiple cohorts. Coordinated communications initiatives celebrating alumni and event milestones in alignment with University of Toronto branding.
Content Strategist at Vent ure X
September 1, 2025 - Present
Designed and implemented content strategies for GTA-based brands (L'Afghan Grill, HintHunt, Glow Zone 360), aligning creative storytelling with audience analytics and business objectives. Directed professional video shoots, managed actors, and led a production team to deliver brand-aligned campaigns across Instagram, TikTok, and LinkedIn. Conducted influencer marketing research and managed collaborations with student organizations and corporate partners. Analyzed campaign performance using analytics to optimize engagement and inform strategic planning.
Marketing & Client Relations Intern at RAKEZ (Ras Al Khaimah, UAE, Economic Zone)
September 1, 2025 - Present
Supported marketing and client engagement initiatives at one of the UAE’s largest economic zones, serving over 50,000 companies across 50+ sectors. Managed client inquiries and correspondence via Freshdesk and email campaigns, delivering timely responses, promoting new services, and maintaining strong professional relationships. Conducted guided tours and consultations for prospective clients, showcasing RAKEZ’s facilities, service packages, and value propositions to support business conversions. Created and published social media content across Instagram, Facebook, LinkedIn, and TikTok, strengthening brand presence and driving engagement growth. Leveraged Meta Business Suite and market research insights to analyze campaign performance, optimize content strategy, and identify new audience segments. Coordinated event logistics and room bookings for business meetings, network events, and client gatherings, ensuring seamless execution.
Digital Marketing & Communications Assistant at University of Toronto Mississauga, Institute for Management & Innovation
October 1, 2025 - Present
Designed and produced digital and print marketing materials to enhance program visibility across institutional channels; Led website updates to improve navigation and content accuracy with data-driven visuals to communicate student and alumni success; Moderated classroom operations and exam administration, ensuring smooth academic delivery across multiple cohorts; Coordinated communication initiatives celebrating alumni and event milestones in alignment with U of T branding.
Content Strategist at Venture X
September 1, 2025 - Present
Designed and implemented content strategies for GTA-based brands (L’Afghan Grill, HintHunt, Glow Zone 360), aligning creative storytelling with audience analytics and business objectives; Directed professional video shoots, managed actors, and led a production team to deliver brand-aligned campaigns across Instagram, TikTok, and LinkedIn; Conducted influencer marketing research and managed collaborations with student organizations and corporate partners; Analyzed campaign performance using analytics to optimize engagement and inform strategic planning.
Digital Marketing & Communications Assistant at Institute for Management & Innovation, University of Toronto
October 1, 2025 - Present
Designed and executed multi-channel marketing materials (digital and print), contributing to a 75%+ increase in engagement, while evaluating campaign effectiveness. Conducted campaign and content performance analysis (engagement rates, audience reach) to inform data-driven improvements and optimize communication strategies. Led website enhancements to improve user experience and content accuracy, supporting marketing roadmaps for program promotions and events. Collaborated with cross-functional stakeholders to promote program offerings and alumni initiatives, strengthening internal alignment and audience engagement. Synthesized insights from audience data and alumni outcomes to develop reports that support strategic decision-making.
Creative Strategist & Director at Venture X
September 1, 2025 - Present
Developed and executed data-driven content and SEO strategies for multiple brands, aligning campaigns with business objectives and measuring success through engagement and conversion metrics. Analyzed campaign performance (views, engagement rates, audience retention) to optimize content strategy and improve return on marketing spend. Generated 5M+ cumulative views, including a 3M+ viral video, demonstrating strong execution of audience-focused digital marketing strategies. Managed influencer partnerships and campaign execution, ensuring alignment with brand goals and enhancing partner experience and reach. Collaborated with clients and internal teams to refine campaign directions, provide strategic insights, and strengthen stakeholder relationships.

Education

Specialist Degree: Digital Enterprise Management at University Of Toronto
September 1, 2022 - June 1, 2026
Specialist in Digital Enterprise Management at University of Toronto
January 11, 2030 - June 1, 2026
Minor in Law, Ethics & Society at University of Toronto
January 11, 2030 - June 1, 2026
Master of Forensic Accounting at Institute for Management & Innovation, University of Toronto Mississauga
October 1, 2025 - January 26, 2026
Specialist in Digital Enterprise Management at University of Toronto
January 11, 2030 - June 1, 2026
Master of Forensic Accounting at Institute for Management & Innovation, University of Toronto
October 1, 2025 - March 13, 2026
Specialist in Digital Enterprise Management at University of Toronto
October 1, 2025 - June 1, 2026
Master of Forensic Accounting at Institute for Management & Innovation at University of Toronto
October 1, 2025 - April 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Media & Entertainment, Energy & Utilities, Education, Government