Hi, I’m Sônia Santos, a Brand & Marketing Manager with over 20 years of experience shaping how brands connect with Portuguese audiences. I’ve led campaigns for consumer and media brands, translating global strategies into locally resonant programs that drive engagement and growth. I’m a multidisciplinary, results-driven professional who thrives in cross-functional teams, from digital content and partnerships to events and media planning. I love turning data into action, building partnerships with brands and cultural institutions, and delivering 360° campaigns that deliver ROI.…

Sônia Santos

Hi, I’m Sônia Santos, a Brand & Marketing Manager with over 20 years of experience shaping how brands connect with Portuguese audiences. I’ve led campaigns for consumer and media brands, translating global strategies into locally resonant programs that drive engagement and growth. I’m a multidisciplinary, results-driven professional who thrives in cross-functional teams, from digital content and partnerships to events and media planning. I love turning data into action, building partnerships with brands and cultural institutions, and delivering 360° campaigns that deliver ROI.…

Available to hire

Hi, I’m Sônia Santos, a Brand & Marketing Manager with over 20 years of experience shaping how brands connect with Portuguese audiences. I’ve led campaigns for consumer and media brands, translating global strategies into locally resonant programs that drive engagement and growth.

I’m a multidisciplinary, results-driven professional who thrives in cross-functional teams, from digital content and partnerships to events and media planning. I love turning data into action, building partnerships with brands and cultural institutions, and delivering 360° campaigns that deliver ROI.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced
French
Intermediate
German
Beginner

Work Experience

Brand Manager at MediaLivre (Former Cofina Media Group)
June 1, 2025 - August 29, 2025
Led marketing campaigns for consumer and media brands, driving audience engagement and brand awareness. Adapted global strategies to the Portuguese market using strong cultural and consumer insights. Designed and implemented 360° marketing plans covering digital, social media, events, print, and radio channels. Coordinated audience planning, media buying, and performance optimization with agencies. Managed KPIs and reporting tools including GA4, Chartbeat, and Looker Studio. Built partnerships with brands, influencers, and cultural institutions while overseeing multiple brands simultaneously with a focus on results and ROI.
Product Manager at Diário de Notícias (Global Media Group)
December 1, 2003 - August 29, 2025
Managed product development and promotional strategies for one of Portugal’s leading daily newspapers. Coordinated marketing campaigns with media agencies, distribution partners, and editorial teams to optimize product reach and engagement.
Brand Manager at Media Livre (former Cofina Media Group)
January 1, 2004 - Present
Led marketing campaigns for consumer and media brands, driving audience engagement and brand awareness. Adapted global strategies to the Portuguese market with strong cultural and consumer insights. Designed 360° marketing plans including digital, social media, events, print, and radio. Coordinated with media agencies for audience planning, media buying, and performance optimization. Managed KPIs and reporting with tools such as GA4, Chartbeat, and Looker Studio. Built partnerships with brands, influencers, and cultural institutions. Oversaw multiple brands simultaneously, with a strong focus on results and ROI.
Product Manager at Diário de Notícias (Global Media Group)
December 31, 2003 - September 17, 2025
Managed product development and promotional strategies for one of Portugal’s leading daily newspapers. Coordinated marketing campaigns with media agencies, distribution partners, and editorial teams.
Content Creator & Photographer at Self-employed (Personal Projects)
January 1, 2010 - Present
Creator of the gastronomy blog umareceita.pt: content development, SEO, and social media activation. Visual storyteller and semi-professional photographer (Nirvana Blue), specializing in lifestyle and brand imagery.
Brand Manager at Medialivre (former Cofina Media Group)
January 1, 2004 - Present
Led marketing campaigns for consumer and media brands, driving audience engagement and brand awareness. Adapted global strategies to the Portuguese market with strong cultural and consumer insights. Designed 360° marketing plans including digital, social media, events, print, and radio. Coordinated with media agencies for audience planning, media buying, and performance optimization. Managed KPIs and reporting with tools such as GA4, Chartbeat, and Looker Studio. Built partnerships with brands, influencers, and cultural institutions. Oversaw multiple brands simultaneously, with a strong focus on results and ROI.
Product Manager at Diário de Notícias (Global Media Group)
December 1, 2003 - September 17, 2025
Managed product development and promotional strategies for one of Portugal’s leading daily newspapers. Coordinated marketing campaigns with media agencies, distribution partners, and editorial teams.
Content Creator & Photographer at Self-employed / Personal Projects
January 1, 2010 - Present
Personal projects including gastronomy blog umareceita.pt (content development, SEO, and social media activation). Visual storytelling and photography (Nirvana Blue) focusing on lifestyle and brand imagery.

Education

Content Marketing e Copy Writing at Universidade Técnica do Minho
January 1, 2023 - January 1, 2023
Marketing Digital – Executive Master at Universidade Europeia
January 1, 2012 - January 1, 2012
Marketing Management – Executive Program at ISEG
January 1, 2000 - January 1, 2001
Corporate Management - Graduation at ISLA
January 1, 1991 - January 1, 1996
Content Marketing and Copy Writing at Universidade Técnica do Minho
January 1, 2023 - September 17, 2025
Marketing Digital – Executive Master at Universidade Europeia
January 1, 2012 - September 17, 2025
Marketing Management – Executive Program at ISEG
January 1, 2000 - January 1, 2001
Corporate Management - Graduation at ISLA
January 1, 1991 - January 1, 1996
Photography at IPF
January 1, 2013 - September 17, 2025
Culinary Techniques at Le Cordon Bleu London
January 1, 2018 - September 17, 2025
Content Marketing & Copy Writing at Universidade Técnica do Minho
January 1, 2023 - January 1, 2023
Marketing Digital – Executive Master at Universidade Europeia
January 1, 2012 - January 1, 2012
Marketing Management – Executive Program at ISEG
January 1, 2000 - January 1, 2001
Corporate Management - Graduation at ISLA
January 1, 1991 - January 1, 1996
Photography at IPF
January 1, 2013 - January 1, 2013
Culinary Techniques at Le Cordon Bleu London
January 1, 2018 - January 1, 2018

Qualifications

Photography
January 1, 2013 - August 29, 2025
Culinary Techniques
January 1, 2018 - August 29, 2025
Photography
January 1, 2013 - September 17, 2025
Culinary Techniques
January 1, 2018 - September 17, 2025
Content Marketing & Copy Writing
January 1, 2023 - January 1, 2023
Marketing Digital – Executive Master
January 1, 2012 - January 1, 2012
Marketing Management – Executive Program
January 1, 2000 - January 1, 2001
Corporate Management - Graduation
January 1, 1991 - January 1, 1996
Photography
January 1, 2013 - January 1, 2013
Culinary Techniques
January 1, 2018 - January 1, 2018

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services

Skills

Experience Level