Sônia Santos

Available to hire

Hi, I’m Sônia Santos, a Brand & Marketing Manager with over 20 years of experience shaping how brands connect with Portuguese audiences.

About

Hi, I’m Sônia Santos, a Brand & Marketing Manager with over 20 years of experience shaping how brands connect with Portuguese audiences. I’ve led campaigns for consumer and media brands, translating global strategies into locally resonant programs that drive engagement and growth.

I’m a multidisciplinary, results-driven professional who thrives in cross-functional teams, from digital content and partnerships to events and media planning. I love turning data into action, building partnerships with brands and cultural institutions, and delivering 360° campaigns that deliver ROI.

  • 22 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced
  • FrenchIntermediate
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Retail
  • Professional Services

More experts in Lisbon, Portugal

Work experience· 8 roles

Brand Manager · MediaLivre (Former Cofina Media Group)Jun 2025 – Aug 2025 · 3 mos

Led marketing campaigns for consumer and media brands, driving audience engagement and brand awareness. Adapted global strategies to the Portuguese market using strong cultural and consumer insights. Designed and implemented 360° marketing plans covering digital, social media, events, print, and radio channels. Coordinated audience planning, media buying, and performance optimization with agencies. Managed KPIs and reporting tools including GA4, Chartbeat, and Looker Studio. Built partnerships with brands, influencers, and cultural institutions while overseeing multiple brands simultaneously with a focus on results and ROI.

Content Creator & Photographer · Self-employed / Personal ProjectsJan 2010 – Present · 16 yrs 11 mos

Personal projects including gastronomy blog umareceita.pt (content development, SEO, and social media activation). Visual storytelling and photography (Nirvana Blue) focusing on lifestyle and brand imagery.

Content Creator & Photographer · Self-employed (Personal Projects)Jan 2010 – Present · 16 yrs 11 mos

Creator of the gastronomy blog umareceita.pt: content development, SEO, and social media activation. Visual storyteller and semi-professional photographer (Nirvana Blue), specializing in lifestyle and brand imagery.

Brand Manager · Medialivre (former Cofina Media Group)Jan 2004 – Present · 22 yrs 11 mos
Brand Manager · Media Livre (former Cofina Media Group)Jan 2004 – Present · 22 yrs 11 mos
Product Manager · Diário de Notícias (Global Media Group)Dec 2003 – Sep 2025 · 21 yrs 10 mos
Product Manager · Diário de Notícias (Global Media Group)Dec 2003 – Sep 2025 · 21 yrs 10 mos
Product Manager · Diário de Notícias (Global Media Group)Dec 2003 – Aug 2025 · 21 yrs 9 mos

Education· 16

Content Marketing e Copy Writing · Universidade Técnica do Minho2023
Marketing Digital – Executive Master · Universidade Europeia2012
Marketing Management – Executive Program · ISEG2000 – 2001
Corporate Management - Graduation · ISLA1991 – 1996

Certifications and awards· 10

Photography2013 – 2025
Culinary Techniques2018 – 2025
Photography2013 – 2025
Culinary Techniques2018 – 2025

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