Hello! I'm Rachel McFarland, a seasoned brand marketing executive with extensive experience leading content marketing, brand strategy, and global marketing initiatives. I specialize in developing strategic messaging, integrated branding, and digital marketing leadership to drive sales enablement and employer branding. Throughout my career, I have successfully managed marketing teams, optimized operations, and cultivated strong vendor and client relationships to achieve measurable growth. My passion lies in crafting tailored marketing strategies and building dynamic teams that deliver engaging branding and communications platforms. Based in San Francisco, I have worked across various industries and thrive in collaborative, fast-paced environments. I look forward to leveraging my expertise to help organizations grow and amplify their market presence with creative and data-driven marketing solutions.

Rachel McFarland

PRO

Hello! I'm Rachel McFarland, a seasoned brand marketing executive with extensive experience leading content marketing, brand strategy, and global marketing initiatives. I specialize in developing strategic messaging, integrated branding, and digital marketing leadership to drive sales enablement and employer branding. Throughout my career, I have successfully managed marketing teams, optimized operations, and cultivated strong vendor and client relationships to achieve measurable growth. My passion lies in crafting tailored marketing strategies and building dynamic teams that deliver engaging branding and communications platforms. Based in San Francisco, I have worked across various industries and thrive in collaborative, fast-paced environments. I look forward to leveraging my expertise to help organizations grow and amplify their market presence with creative and data-driven marketing solutions.

Available to hire

Hello! I’m Rachel McFarland, a seasoned brand marketing executive with extensive experience leading content marketing, brand strategy, and global marketing initiatives. I specialize in developing strategic messaging, integrated branding, and digital marketing leadership to drive sales enablement and employer branding. Throughout my career, I have successfully managed marketing teams, optimized operations, and cultivated strong vendor and client relationships to achieve measurable growth.

My passion lies in crafting tailored marketing strategies and building dynamic teams that deliver engaging branding and communications platforms. Based in San Francisco, I have worked across various industries and thrive in collaborative, fast-paced environments. I look forward to leveraging my expertise to help organizations grow and amplify their market presence with creative and data-driven marketing solutions.

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Work Experience

Owner / Founder - Fractional Marketing Executive at Electro
February 1, 2020 - Present
Led marketing and branding initiatives as a fractional marketing executive. Negotiated vendor contracts to benefit organizations and drove a 25% increase in customer engagement through personalized content strategies. Developed sales enablement assets to improve productivity during team expansion from 1 to 8 members. Created and implemented employer branding efforts involving onboarding, recruiting CRM integration, LinkedIn strategy, and employee ambassador programs. Cultivated collaboration with teams and vendors, analyzed client marketing profiles to tailor growth plans, and built hiring plans for communications/marketing teams. Managed the development of branding and communications platforms, led communications strategies and media outreach, and streamlined marketing operations through audits to enhance team efficiency.
SVP Marketing at Outcast
February 1, 2020 - August 29, 2025
Oversaw 8-10 client accounts ensuring top-tier delivery across sectors. Achieved a 30% increase in brand awareness via targeted digital campaigns. Managed and mentored a team of 20+ personnel fostering a collaborative culture. Led integrated brand strategy projects including audience definition, messaging development, visual identity, and narrative crafting. Worked closely with in-house creatives on innovative brand identity and digital campaigns. Developed strategic marketing program recommendations and expanded marketing services in brand, content, digital, and analytics. Served as a strategic brand advisor to clients, ensuring consistent identity.
Senior Director of Marketing/Audience Development at Playboy
September 1, 2016 - August 29, 2025
Managed content creation and distribution across nine key social channels maintaining brand guideline compliance. Executed a $2M global campaign leading to a 15% increase in ad sales. Negotiated vendor contracts saving $300K annually. Directed a team of seven marketers to implement effective social media strategies. Increased email database sixfold, boosting engagement and reach. Developed digital and social media strategies that enhanced brand awareness, website traffic, and revenue. Oversaw content partnerships and influencer collaborations to drive marketing campaigns.
Senior Brand Marketing Community Manager at Vinted
March 31, 2014 - August 29, 2025
Led community engagement activities such as contests, blog outreach, Instagram competitions, and local meetups to promote user interaction. Implemented brand strategies via social media and community engagement initiatives. Managed performance marketing and enhanced influencer partnerships to drive campaign results.
Senior Marketing Manager at Skout
October 1, 2013 - August 29, 2025
Increased community engagement by 40% through creative social media and outreach strategies, contributing to overall brand growth.

Education

Bachelor Of Arts Psychology at Dominican University
January 11, 2030 - August 29, 2025
Bachelor Of Arts at Dominican University
January 11, 2030 - August 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Computers & Electronics, Consumer Goods, Education, Real Estate & Construction, Travel & Hospitality