Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Laura Aiello, a driven marketing and communications professional with extensive experience in influencer and social media strategy. I have successfully led the transition of marketing campaigns from agency to in-house management, overseeing everything from creative direction to execution across major platforms like TikTok, Instagram, YouTube, and more. In my role at Genuine Tea Inc., I manage influencer relations, campaign budgets, and have built a strong creator program with over 200 affiliates. Beyond my work at Genuine Tea, I launched Ohh Tea Inc. in 2022, blending my passion for videography and content creation to help small businesses grow their digital presence. My entrepreneurial venture has evolved into an online direct-to-consumer tea store, and I continue to execute digital marketing strategies and CRM campaigns to sustain business growth. I enjoy collaborating closely with brands and teams to deliver compelling content aligned with brand goals.…Hi, I'm Laura Aiello, a driven marketing and communications professional with extensive experience in influencer and social media strategy. I have successfully led the transition of marketing campaigns from agency to in-house management, overseeing everything from creative direction to execution across major platforms like TikTok, Instagram, YouTube, and more. In my role at Genuine Tea Inc., I manage influencer relations, campaign budgets, and have built a strong creator program with over 200 affiliates. Beyond my work at Genuine Tea, I launched Ohh Tea Inc. in 2022, blending my passion for videography and content creation to help small businesses grow their digital presence. My entrepreneurial venture has evolved into an online direct-to-consumer tea store, and I continue to execute digital marketing strategies and CRM campaigns to sustain business growth. I enjoy collaborating closely with brands and teams to deliver compelling content aligned with brand goals.

Laura Aiello

Videographer, Content Creator, Marketing Strategist, +2





Hi, I'm Laura Aiello, a driven marketing and communications professional with extensive experience in influencer and social media strategy. I have successfully led the transition of marketing campaigns from agency to in-house management, overseeing everything from creative direction to execution across major platforms like TikTok, Instagram, YouTube, and more. In my role at Genuine Tea Inc., I manage influencer relations, campaign budgets, and have built a strong creator program with over 200 affiliates. Beyond my work at Genuine Tea, I launched Ohh Tea Inc. in 2022, blending my passion for videography and content creation to help small businesses grow their digital presence. My entrepreneurial venture has evolved into an online direct-to-consumer tea store, and I continue to execute digital marketing strategies and CRM campaigns to sustain business growth. I enjoy collaborating closely with brands and teams to deliver compelling content aligned with brand goals.…Hi, I'm Laura Aiello, a driven marketing and communications professional with extensive experience in influencer and social media strategy. I have successfully led the transition of marketing campaigns from agency to in-house management, overseeing everything from creative direction to execution across major platforms like TikTok, Instagram, YouTube, and more. In my role at Genuine Tea Inc., I manage influencer relations, campaign budgets, and have built a strong creator program with over 200 affiliates. Beyond my work at Genuine Tea, I launched Ohh Tea Inc. in 2022, blending my passion for videography and content creation to help small businesses grow their digital presence. My entrepreneurial venture has evolved into an online direct-to-consumer tea store, and I continue to execute digital marketing strategies and CRM campaigns to sustain business growth. I enjoy collaborating closely with brands and teams to deliver compelling content aligned with brand goals.

Available to hire

Hi, I’m Laura Aiello, a driven marketing and communications professional with extensive experience in influencer and social media strategy. I have successfully led the transition of marketing campaigns from agency to in-house management, overseeing everything from creative direction to execution across major platforms like TikTok, Instagram, YouTube, and more. In my role at Genuine Tea Inc., I manage influencer relations, campaign budgets, and have built a strong creator program with over 200 affiliates.

Beyond my work at Genuine Tea, I launched Ohh Tea Inc. in 2022, blending my passion for videography and content creation to help small businesses grow their digital presence. My entrepreneurial venture has evolved into an online direct-to-consumer tea store, and I continue to execute digital marketing strategies and CRM campaigns to sustain business growth. I enjoy collaborating closely with brands and teams to deliver compelling content aligned with brand goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing and Communications Manager at Genuine Tea Inc.

May 1, 2025 - August 29, 2025

Led the transition of influencer and social media strategy from agency to in-house, overseeing campaign planning, creative direction, briefs, and execution across multiple platforms including TikTok, Instagram, YouTube, Threads, Facebook, LinkedIn, and Pinterest. Executed gifted and paid influencer campaigns end-to-end, managing talent curation, contract negotiations, and budgets to maximize ROI. Served as primary liaison for influencers and talent reps, managed timelines, coordinated product seeding and delivery, ensuring content alignment with brand voice and KPIs. Built and managed a 200+ creator and affiliate program to grow user-generated content output and expand brand reach. Collaborated with creative, PR, and paid media teams to integrate influencer activations into larger campaigns and product launches. Delivered campaign monitoring and reporting, analyzing performance data for optimization. Developed co-branded partnerships, gifting strategies, and creator seeding programs to

Founder & Manager at Ohh Tea Inc.

January 1, 2022 - Present

Launched Ohh Tea in 2022 as a videography and content creation service for small businesses, generating over $26,000 in revenue through freelance projects and creative collaborations in the first year. Built a strong digital presence by producing original short-form content, growing a platform-wide audience of over 95,000 followers across social media platforms. Collaborated with brands including Baileys US, David's Tea, Tea Drops, Snarky Tea, and many others. Transitioned Ohh Tea into a direct-to-consumer online tea store in 2025, curating and selling premium tea products from existing brands. Executed digital marketing strategies and CRM campaigns to increase online visibility and drive sustained revenue growth.

Digital Marketing Research Assistant - TikTok Advertising Strategies at McMaster University

December 1, 2024 - August 29, 2025

Assisted in developing course materials focused on TikTok advertising strategies in digital marketing. Created a comprehensive guide for setting up and navigating TikTok Ads accounts, including campaign setup and platform navigation. Explained methodologies for interpreting performance metrics, building ad segments, and creating targeted audiences. Demonstrated techniques for collecting and analyzing consumer data to support effective ad segmentation and campaign optimization.