I am a professional creative with a Master's in Image specialized in strategic content design, creative direction, and art development for fashion, lifestyle, and wellness brands. I have strong experience in social media, storytelling, graphic design, styling, and coordination of photographic sessions. I love creating and connecting with audiences through authentic, creative content aligned with brand values. With significant expertise in Instagram and TikTok content creation, management, and analytics, I excel in visual communication strategies, artistic direction of collections, branding aesthetic curation, and digital community growth. My skills include leadership, detail orientation, visual style, and collaborative project management to elevate personal and fashion brands through compelling visual narratives.

Aranza Hernández

I am a professional creative with a Master's in Image specialized in strategic content design, creative direction, and art development for fashion, lifestyle, and wellness brands. I have strong experience in social media, storytelling, graphic design, styling, and coordination of photographic sessions. I love creating and connecting with audiences through authentic, creative content aligned with brand values. With significant expertise in Instagram and TikTok content creation, management, and analytics, I excel in visual communication strategies, artistic direction of collections, branding aesthetic curation, and digital community growth. My skills include leadership, detail orientation, visual style, and collaborative project management to elevate personal and fashion brands through compelling visual narratives.

Available to hire

I am a professional creative with a Master’s in Image specialized in strategic content design, creative direction, and art development for fashion, lifestyle, and wellness brands. I have strong experience in social media, storytelling, graphic design, styling, and coordination of photographic sessions. I love creating and connecting with audiences through authentic, creative content aligned with brand values.

With significant expertise in Instagram and TikTok content creation, management, and analytics, I excel in visual communication strategies, artistic direction of collections, branding aesthetic curation, and digital community growth. My skills include leadership, detail orientation, visual style, and collaborative project management to elevate personal and fashion brands through compelling visual narratives.

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Language

English
Fluent

Work Experience

Community Manager & Creative Direction (Freelance)
January 1, 2023 - Present
Creation of visual content and copywriting for personal and fashion brands. Management of Instagram and TikTok, including feed aesthetics, reels, stories, and metric analysis.
Visual Content Specialist
January 1, 2024 - August 29, 2025
Development of visual content for Instagram. Artistic direction of collections, reels, and photographic sessions. Curation of brand aesthetic and trend tracking.
Assistant of Communication and Marketing at Fundación Dibujando un Mañana
January 1, 2022 - August 29, 2025
Support in digital social campaigns. Development of graphic materials and messages for social networks. Management of visual communication strategies with a cause and digital content strategies. Visual storytelling and branding. Social media management (Instagram, TikTok, Meta Suite). Graphic design using Canva, Illustrator, and Photoshop. Creative copywriting. Analysis of metrics and engagement. Fashion and lifestyle trends. Customer service focusing on detail and visual style. Leadership and staff training. Art and concept design. Fashion styling. Image consulting. Direction and production of photoshoot sessions for brand content. Organic digital community interaction and growth.

Education

Diploma in Styling and Professional Makeup at Universidad Trozmer
January 1, 2018 - January 1, 2020

Qualifications

Master's in Fashion and Image
January 11, 2030 - August 29, 2025
Bachelor's Degree in Fashion Design
January 11, 2030 - August 29, 2025
Diploma in Styling and Professional Makeup
January 1, 2018 - January 1, 2020

Industry Experience

Media & Entertainment, Retail, Professional Services, Non-Profit Organization