I am a strategic and hands-on Creative Design Lead with a strong background in building impactful brand identities, marketing campaigns, and visual systems across healthcare, tech, and consumer industries. I excel at leading design initiatives, collaborating cross-functionally, and delivering results that align with business objectives. Passionate about purposeful design, team collaboration, and continuously evolving workflows with generative AI and modern tools, I strive to bring both creativity and strategy into every project I undertake. Fluent in Spanish and Agile Marketing certified, I enjoy mentoring teams and driving professional growth to boost creative efficiency.…

Giovanni Monsalve

I am a strategic and hands-on Creative Design Lead with a strong background in building impactful brand identities, marketing campaigns, and visual systems across healthcare, tech, and consumer industries. I excel at leading design initiatives, collaborating cross-functionally, and delivering results that align with business objectives. Passionate about purposeful design, team collaboration, and continuously evolving workflows with generative AI and modern tools, I strive to bring both creativity and strategy into every project I undertake. Fluent in Spanish and Agile Marketing certified, I enjoy mentoring teams and driving professional growth to boost creative efficiency.…

Available to hire

I am a strategic and hands-on Creative Design Lead with a strong background in building impactful brand identities, marketing campaigns, and visual systems across healthcare, tech, and consumer industries. I excel at leading design initiatives, collaborating cross-functionally, and delivering results that align with business objectives. Passionate about purposeful design, team collaboration, and continuously evolving workflows with generative AI and modern tools, I strive to bring both creativity and strategy into every project I undertake. Fluent in Spanish and Agile Marketing certified, I enjoy mentoring teams and driving professional growth to boost creative efficiency.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent

Work Experience

Contract Art Director / Creative Lead at Independent Consultant
November 1, 2024 - Present
Delivered branding, campaign design, and marketing assets for clients in healthcare, SaaS, and consumer sectors. Balanced creative leadership with hands-on execution, alternating between design lead and strategic advisor roles. Guided cross-functional teams through rebrands, event campaigns, and digital content strategies.
Creative Director at TigerConnect
November 1, 2024 - August 29, 2025
Led a comprehensive brand refresh, aligning voice, tone, and design across all channels to elevate market presence and business alignment. Developed and enforced brand guidelines to ensure consistency and clarity across B2B campaigns. Created scalable design systems and asset libraries, doubling output efficiency and ensuring brand consistency and on-time delivery across all creative projects. Collaborated with product, sales, and marketing stakeholders on integrated campaigns and internal initiatives. Mentored junior creatives to drive professional growth and increase creative efficiency.
Contract Art Director / Creative Lead at Independent Consultant
June 1, 2023 - August 29, 2025
Led comprehensive rebranding initiatives for multiple clients, modernizing visual identities and aligning brand strategy with evolving market positioning and business goals. Directed cross-platform campaigns for clients in healthcare, SaaS, and non-profit organizations. Balanced hands-on design with high-level strategic direction for brand development and marketing rollouts. Collaborated with freelancers and external agencies to ensure alignment with business and creative goals.
Creative Design Lead | Brand Identity Expert
February 1, 2020 - August 29, 2025
Implemented workflow optimizations enhancing creative team productivity and reducing project turnaround times by over 50%. Provided strategic brand and technical leadership to internal teams and external contractors, overseeing production quality and consistency. Developed and maintained branded marketing collateral templates and managed creative execution for global event graphics to strengthen brand presence.
Creative Services Manager at Crown Bolt (part of HD Supply)
October 1, 2012 - August 29, 2025
Led and mentored a design team ensuring adherence to brand standards across multiple product lines. Executed multiple product and store rebrands, including over 1,900 Home Depot locations nationwide. Managed end-to-end packaging and point-of-purchase design utilizing automation tools and streamlined workflows with a lean internal team. Directed digital asset management, quality control, and coordinated outsourced creative production and domestic print projects.
Production Artist at Boardroom Inc.
October 1, 2008 - August 29, 2025
Graphic Designer / Photo Retoucher at ADR Creative
January 1, 2008 - August 29, 2025
Production Artist at The Cartoon Bank (Condé Nast)
September 1, 2007 - August 29, 2025

Education

Bachelor of Fine Arts – Illustration Major at Parsons School of Design
January 1, 1994 - January 1, 1998

Qualifications

Agile Marketing certified
January 11, 2030 - August 29, 2025

Industry Experience

Healthcare, Software & Internet, Consumer Goods, Non-Profit Organization

Skills

Experience Level