Available to hire
Creative and data-driven marketing professional with 3+ years of experience in B2B and B2C marketing across agency, startup, and freelance roles. I design and execute multi-channel campaigns that drive customer acquisition and retention, balance creative execution with measurable business outcomes, and thrive in fast-paced digital environments.
I’m passionate about turning insights into compelling content and scalable marketing programs, collaborating with founders and cross-functional teams to launch successful product campaigns and optimize performance through analytics.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Influencer Marketing Specialist (Freelance Contract) at Freelance
January 1, 2022 - PresentManaged end-to-end influencer campaigns for multiple clients, coordinating with 20+ TikTok and Instagram creators monthly. Drafted and executed influencer briefs, contracts, and assets ensuring compliance with campaign goals. Conducted quality control reviews of influencer video submissions for brand alignment and technical standards. Oversaw the launch of 30-50 ads per month, tracking timelines, content approvals, and KPIs. Built long-term influencer relationships securing repeat collaborations that boosted engagement and ROI. Created a government-backed influencer marketing course in collaboration with the Institute for Industrial Development (IID), Govt. of India, helping new creators launch their digital careers. Increased click-through rates by 47% using optimized captions and CTAs for clients including Amanah Tech, Azafran, Iora, Bonobology, Sirona, Bosch, Yashodha Hospitals, and others.
Digital Marketing Intern (Co-op) at Knotty
December 1, 2023 - August 29, 2025Supported influencer outreach campaigns on TikTok and Instagram, identifying suitable creators for product seeding and sponsored posts. Coordinated deliverables and briefs with micro-influencers to ensure messaging aligned with brand voice. Assisted in campaign tracking and reporting, analyzing influencer performance metrics such as reach, CTR, and conversions. Monitored content quality and provided feedback to influencers to ensure brand consistency. Drove a 30% rise in social referral traffic to the e-commerce store through strategic influencer Halloween campaign.
Account Executive at Lyxel & Flamingo (Agency)
November 1, 2022 - August 29, 2025Managed influencer campaigns for 500+ creators across retail, lifestyle, and family brands including Dabur, The Body Shop, Biotique, and Asics. Oversaw client-facing influencer campaigns, coordinating deliverables across Instagram, TikTok, and YouTube. Negotiated influencer contracts, fees, and agreements while maintaining budget compliance. Developed content calendars, briefs, and campaign paperwork to streamline execution. Collaborated with cross-functional teams (design, paid ads, analytics) to ensure smooth ad launches. Improved influencer campaign efficiency by implementing tracking systems for timelines and deliverables. Achieved 35% increase in organic engagement for Dabur’s longevity product line through influencer-first strategies.
Scriptwriter & Copywriter at Freelance Contract
January 1, 2022 - PresentI wrote self-improvement and motivational scripts for emerging creators, styled in a tough-love tone. I created script templates, hooks, and CTAs that helped retain audience attention and drive subscribers. Produced motivational content based on themes such as discipline, productivity, mindset, and resilience. Delivered research-backed scripts referencing psychology, behavioral science, and performance coaching to strengthen credibility. Optimized pacing for short-form (1–3 min) and long-form (8–12 min) formats, ensuring clear takeaways. Created a government-backed influencer marketing course in collaboration with the Institute for Industrial Development (IID), Govt. of India, helping new creators launch their digital careers. Increased click-through rates by 47% using optimized captions and CTAs for Azafran. Worked with Amanah Tech, Azafran (Health & Wellness), Iora (Prebiotics), Bonobology (Mental Health), Sirona (Feminine Hygiene), Bosch, Yashodha Hospitals, and others.
Digital Marketing Intern (Co-op) at Knotty
December 31, 2023 - August 31, 2025Drafted script outlines and product storytelling videos for YouTube and Instagram campaigns. Assisted in producing motivational lifestyle content with a bold, straight-talking voice aligned to brand positioning. Conducted research on consumer psychology and motivational trends, adding credibility. Collaborated with senior marketers to optimize pacing and structure for short and long form formats. Helped increase social content engagement by 15% through sharper hooks and messaging. Drove a 30% rise in social referral traffic to the e-commerce store through strategic influencer Halloween campaign.
Copywriter & Content Strategist at Lyxel & Flamingo (Agency)
November 30, 2022 - August 31, 2025Crafted conversion-focused copy for influencer marketing campaigns, digital ads, and branded content, increasing client engagement by 15%+ for 500+ creators across beauty, tech, lifestyle & global brands. Wrote short-form and long-form scripts for video campaigns on YouTube, Reels, and TikTok. Developed high-energy hooks and motivational messaging to maximize retention and engagement. Collaborated with creators and internal teams to adapt campaign concepts into direct, actionable videos. Researched audience insights and industry trends to refine content direction for 18-34 demographic. Produced content frameworks that improved video average watch time by 18%. Achieved 35% increase in organic engagement for Dabur’s longevity product line through influencer-first strategies. Clients included AMD, The Body Shop, O3+, Biotique, Asics, United Colours of Benetton, SRL Diagnostics, etc.
Marketing Strategist & Copywriter at Freelance Contract
January 1, 2022 - PresentDesigned and executed B2B content marketing campaigns (blogs, email newsletters, ad copy, landing pages) for startups and SaaS clients, improving lead conversion by 25%. Developed SEO-optimized content strategies and achieved top-10 SERP rankings for industry keywords. Built and managed LinkedIn campaigns targeting B2B audiences, increasing inbound leads by 30%. Collaborated with founders on brand positioning and messaging for product launches, including influencer-led initiatives. Analyzed campaign data with Google Analytics and Meta Ads Manager to optimize acquisition strategies and reduce CPC. Contributed to a government-backed influencer marketing course with IID (Govt. of India), helping new creators launch digital careers. Improved CTR via optimized captions and CTAs, and boosted landing-page copy to increase conversions.
Digital Marketing Intern (Co-op) at Knotty
December 1, 2023 - September 17, 2025Supported the launch of new product lines with integrated digital marketing campaigns across Meta, TikTok, and influencer partnerships. Conducted competitor and trend research to guide paid ads and organic content strategies. Assisted in managing influencer seedings campaigns that drove brand awareness and referrals. Collaborated with the creative team to design digital assets using Canva and Adobe CC Suite. Drove a 30% rise in social referral traffic to the e-commerce store through a strategic influencer Halloween campaign.
Account Executive at Lyxel & Flamingo (Agency)
November 1, 2022 - September 17, 2025Crafted conversion-focused campaigns for influencers, digital ads, and branded content, increasing client engagement by 15%+ for 500+ creators across tech, lifestyle, and retail brands. Coordinated SEO, paid ads, and influencer activations across campaigns, improving client ROI by 20%. Drafted campaign briefs, press releases, and reports, aligning creative execution with business objectives. Monitored KPIs including CTR, CPM, CVR, and engagement, delivering performance insights to clients. Partnered with teams on integrated marketing strategies, ensuring alignment with goals and budgets. Achieved 35% increase in organic engagement for Dabur’s product line through influencer strategies.
Marketing Strategist & Copywriter at Freelance Contract
January 1, 2022 - PresentDesigned and executed B2B content marketing campaigns (blogs, email newsletters, ad copy, landing pages) for startups and SaaS clients, improving lead conversion rate by 25%. Developed SEO-optimized content strategies, achieving top-10 SERP rankings for industry keywords. Built and managed LinkedIn campaigns targeting B2B audiences, increasing client inbound leads by 30%. Collaborated with founders to refine brand positioning and messaging for product launches, including influencer-driven campaigns. Analyzed campaign data via Google Analytics & Meta Ads Manager, refining acquisition strategies to improve CTR and lower CPC. Created a government-backed influencer marketing course with IID to help new creators launch digital careers. Increased click-through rate by 47% using optimized captions and CTAs for Azafran. Helped Bonobology increase lead form conversions by 18% through optimized landing page copy.
Digital Marketing Intern (Co-op) at Knotty
December 1, 2023 - September 17, 2025Supported the launch of new product lines with integrated digital marketing campaigns across Meta, TikTok, and influencer partnerships. Conducted competitor and trend research to guide paid ads and organic content strategies. Assisted in managing influencer seeding campaigns that drove brand awareness and referrals. Collaborated with the creative team to design digital assets using Canva and Adobe Creative Suite. Drove a 30% rise in social referral traffic to the e-commerce store through strategic influencer Halloween campaigns.
Account Executive at Lyxel & Flamingo (Agency)
November 1, 2022 - September 17, 2025Crafted conversion-focused campaigns for influencers, digital ads, & branded content, increasing client engagement by 15%+ for 500+ creators across tech, lifestyle & retail brands. Coordinated SEO, paid ads, & influencer activations across campaigns, improving client ROI by 20%. Drafted campaign briefs, press releases, & reports, aligning creative execution with business objectives. Monitored KPIs including CTR, CPM, CVR, & engagement, delivering performance insights to clients. Partnered with creative teams on integrated marketing strategies, ensuring alignment with goals and budgets. Achieved a 35% increase in organic engagement for Dabur’s product line through influencer strategies.
Marketing Strategist & Copywriter (Freelance) at Freelance
January 1, 2022 - PresentDesigned and executed B2B content marketing campaigns (blogs, email newsletters, ad copy, landing pages) for startups and SaaS clients, improving lead conversion rate by 25%. Developed SEO-optimized content strategies achieving top-10 SERP rankings for industry keywords. Built and managed LinkedIn campaigns targeting B2B audiences, increasing client inbound leads by 30%. Collaborated with founders to refine brand positioning and messaging for product launches, including influencer-driven campaigns. Analyzed campaign data with Google Analytics & Meta Ads Manager to optimize acquisition, CTR and CPC. Created a government-backed influencer marketing course in collaboration with IID, Govt. of India to help new creators launch digital careers. Increased CTR by 47% with optimized captions and CTAs for Azafran. Helped Bonobology increase lead-form conversions by 18% through optimized landing page copy.
Digital Marketing Intern (Co-op) at Knotty
December 1, 2023 - September 17, 2025Supported the launch of new product lines with integrated digital marketing campaigns across Meta, TikTok, and influencer partnerships. Conducted competitor and trend research to guide paid ads and organic content strategies. Assisted in managing influencer seeding campaigns that drove brand awareness & referrals. Collaborated with the creative team to design digital assets using Canva and Adobe CC Suite. Drove a 30% rise in social referral traffic to the e-commerce store through a strategic influencer Halloween campaign.
Account Executive at Lyxel & Flamingo (Agency)
November 1, 2022 - September 17, 2025Crafted conversion-focused campaigns for influencers, digital ads, & branded content, increasing client engagement by 15%+ for 500+ creators across tech, lifestyle & retail brands. Coordinated SEO, paid ads, & influencer activations across campaigns, improving client ROI by 20%.
Marketing Strategist & Copywriter at Freelance Contract (Self-employed)
January 1, 2022 - PresentDesigned and executed B2B content marketing campaigns (blogs, email newsletters, ad copy, landing pages) for startups and SaaS clients, improving lead conversions by 25%. Developed SEO-optimized content strategies achieving top-10 SERP rankings for industry keywords. Built LinkedIn campaigns targeting B2B audiences, increasing inbound client leads by 30%. Collaborated with founders on brand positioning and messaging for product launches, including influencer-driven campaigns. Analyzed campaign data via Google Analytics and Meta Ads Manager to refine acquisition strategies and improve CTR while lowering CPC. Created a government-backed influencer marketing course in collaboration with IID, Govt. of India, supporting new creators.
Account Executive at Lyxel & Flamingo (Agency)
November 1, 2022 - September 17, 2025Crafted conversion-focused campaigns (influencers, digital ads, and branded content) for 500+ creators across tech, lifestyle, and retail brands, improving client engagement by 15%. Coordinated SEO, paid ads, and influencer activations, boosting client ROI by 20%. Drafted campaign briefs, press releases, and reports, aligning creative execution with business objectives. Monitored KPIs (CTR, CPM, CVR, engagement) and delivered insights to clients. Achieved 35% increase in organic engagement for Dabur's product line.
Digital Marketing Intern (Co-op) at Knotty
December 1, 2023 - September 17, 2025Supported the launch of new product lines with integrated digital marketing campaigns across Meta, TikTok, and influencer partnerships. Conducted competitor and trend research to guide paid ads and organic content strategies. Assisted in managing influencer seeding campaigns to boost brand awareness and referrals. Collaborated with the creative team to design digital assets using Canva and Adobe CC Suite. Drove a 30% rise in social referral traffic to the ecommerce store through a strategic influencer Halloween campaign.
Education
Postgraduate Diploma in Business Analytics at Seneca
January 1, 2023 - January 1, 2024Postgraduate Diploma in Marketing Management at Humber
January 1, 2022 - January 1, 2023Bachelor of Commerce at University of Delhi
January 1, 2014 - January 1, 2017Postgraduate Diploma Business Analytics at Seneca
January 1, 2024 - January 1, 2024Postgraduate Diploma Marketing Management at Humber
January 1, 2023 - January 1, 2023Bachelor of Commerce at University of Delhi
January 1, 2014 - January 1, 2017Bachelor of Commerce at University of Delhi
January 1, 2014 - January 1, 2017Postgraduate Diploma in Marketing Management at Humber College
January 11, 2030 - January 1, 2023Postgraduate Diploma in Business Analytics at Seneca College
January 11, 2030 - January 1, 2024PG Diploma in Business Analytics at Seneca
January 11, 2030 - January 1, 2024PG Diploma in Marketing Management at Humber College
January 11, 2030 - January 1, 2023Bachelor of Commerce at University of Delhi
January 1, 2014 - January 1, 2017Postgraduate Diploma in Business Analytics at Seneca
January 11, 2030 - January 1, 2024Postgraduate Diploma in Marketing Management at Humber
January 11, 2030 - January 1, 2023Bachelor of Commerce at University of Delhi
January 1, 2014 - January 1, 2017PGD Business Analytics at Seneca
January 11, 2030 - January 1, 2024PGD Marketing Management at Humber College
January 11, 2030 - January 1, 2023Bachelor of Commerce at University of Delhi
January 1, 2014 - January 1, 2017Qualifications
Influencer Campaign Management (TikTok, IG)
January 11, 2030 - August 29, 2025Influencer Outreach & Negotiation
January 11, 2030 - August 29, 2025Contract & Deliverables Management
January 11, 2030 - August 29, 2025Video Quality Control & Technical Review
January 11, 2030 - August 29, 2025Ad Launch Management (up to 50+ / month)
January 11, 2030 - August 29, 2025Social Media Strategy & Paid Campaigns
January 11, 2030 - August 29, 2025Analytics & Performance Tracking
January 11, 2030 - August 29, 2025Industry Experience
Media & Entertainment, Consumer Goods, Healthcare, Government, Professional Services, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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