I am an exceptional Marketing Communications Specialist with over 15 years of experience developing and implementing integrated marketing strategies that enhance brand visibility and drive measurable results across various marketing sectors. With a strong grasp of marketing principles and expertise in product messaging, I create compelling content and campaigns tailored to both B2B and B2C audiences. Throughout my career, I've successfully led branding efforts, managed multi-platform campaigns, and optimized marketing assets to improve team efficiency and engagement. I thrive in collaborative environments where I can brainstorm creative strategies and execute effective campaigns that consistently meet deadlines and elevate brand presence.…

Stacy Bailey

I am an exceptional Marketing Communications Specialist with over 15 years of experience developing and implementing integrated marketing strategies that enhance brand visibility and drive measurable results across various marketing sectors. With a strong grasp of marketing principles and expertise in product messaging, I create compelling content and campaigns tailored to both B2B and B2C audiences. Throughout my career, I've successfully led branding efforts, managed multi-platform campaigns, and optimized marketing assets to improve team efficiency and engagement. I thrive in collaborative environments where I can brainstorm creative strategies and execute effective campaigns that consistently meet deadlines and elevate brand presence.…

Available to hire

I am an exceptional Marketing Communications Specialist with over 15 years of experience developing and implementing integrated marketing strategies that enhance brand visibility and drive measurable results across various marketing sectors. With a strong grasp of marketing principles and expertise in product messaging, I create compelling content and campaigns tailored to both B2B and B2C audiences.

Throughout my career, I’ve successfully led branding efforts, managed multi-platform campaigns, and optimized marketing assets to improve team efficiency and engagement. I thrive in collaborative environments where I can brainstorm creative strategies and execute effective campaigns that consistently meet deadlines and elevate brand presence.

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Skills

Experience Level

Work Experience

Marketing Communication Specialist at North American Electric
February 1, 2025 - August 29, 2025
Played a key role in transitioning brand communications during a company acquisition to maintain message consistency with both internal teams and external audiences. Designed and implemented a new SharePoint file structure to organize marketing assets, improving team efficiency. Maintained and updated customer-facing documentation and product content across digital and print platforms. Created and managed social media content to grow engagement and brand visibility across channels. Updated company website content using WordPress and supported internal communications. Managed day-to-day media production, including photography and video editing for campaigns and sales materials. Collaborated with marketing teams to brainstorm and execute campaigns, and standardized marketing materials for consistency across the company.
Digital Graphic Specialist at North American Electric
July 1, 2024 - August 29, 2025
Led a comprehensive company rebrand, conducting market research and developing a new visual identity, which increased brand recognition by 40% and improved customer engagement. Trained in and utilized Avatar EasyCatalog software to streamline catalog production, reducing update time by 8 to 32 hours on large projects. Created and executed integrated marketing plans for product launches, enhancing brand visibility and reducing costs. Designed digital assets for websites, social media, and email campaigns, driving a 20% growth in audience interaction. Managed multiple design projects simultaneously while meeting deadlines and maintaining quality. Captured and edited product and event photographs for marketing materials, improving visual appeal. Successfully transitioned to remote work during the COVID-19 pandemic, maintaining productivity and communication with cross-functional teams.
Marketing Director at The Claiborne Ferguson Law Firm
December 1, 2019 - August 29, 2025
Redesigned multiple websites leading to a 25% increase in traffic and improved user experience. Managed and optimized over 20 Google Ads campaigns, increasing qualified leads by 28% and improving click-through rates by 15%. Implemented Drift Bot on the firm’s website, boosting lead capture by 12% and enhancing response times. Developed and launched immigration marketing strategies to expand into new legal verticals. Established a local outreach and referral program with community partners to increase brand recognition and engagement. Executed integrated marketing strategies including social media, digital advertising, and print. Led multi-channel campaigns that increased lead conversion rates by 32%. Served as public relations lead to build media and community relationships. Managed annual marketing budgets and reporting to improve ROI.
PPC Campaign Manager & Digital Marketing Specialist at Nahon, Saharovich & Trotz Law Firm
May 1, 2018 - August 29, 2025
Audited TV and radio invoices, identifying discrepancies and securing credits resulting in monthly savings. Managed and optimized over 50 PPC campaigns across six markets, increasing qualified leads by 35% and overall conversion rates by 25%. Conducted keyword research, competitor analysis, and A/B testing to improve campaign performance. Launched targeted ad groups to increase landing page conversions by 30% and reduce bounce rates. Oversaw Google Ads budgets and delivered monthly performance reports to support ROI growth. Provided competitive analysis and evaluated sponsorship opportunities aligned with firm goals.
Account Coordinator at Signet, Inc.
August 1, 2016 - August 29, 2025
Graphic Designer & Marketing Coordinator at Crye-Leike Realtors
March 1, 2016 - August 29, 2025
Marketing Communication Specialist at North American Electric
February 28, 2025 - August 29, 2025
Played a key role in transitioning brand communications during a company acquisition, ensuring message consistency and alignment with internal and external audiences. Designed and implemented a new SharePoint file structure to organize marketing assets, improving team efficiency. Maintained updated customer-facing documentation and product content across digital and print platforms. Managed social media content for all company channels, growing engagement and strengthening brand visibility. Updated WordPress website content and supported internal newsletters to keep employees informed. Handled day-to-day media production including photography and video editing for campaigns and sales materials. Collaborated with marketing team to brainstorm and execute campaigns, organized marketing forms, templates, and presentations for consistency across the company.
Digital Graphic Specialist at North American Electric
July 1, 2024 - August 29, 2025
Led a full company rebrand by conducting market research and developing a new visual identity, resulting in a 40% increase in brand recognition and improved customer engagement. Trained in Avatar EasyCatalog software to streamline catalog production, reducing update time significantly. Created and executed integrated marketing plans to support product launches, improving brand visibility and reducing costs. Designed digital assets for websites, social media, and email campaigns, increasing audience interaction by 20%. Managed multiple design projects meeting deadlines without sacrificing quality. Collaborated in campaign review sessions, integrated feedback to optimize visuals and improve performance. Captured and edited product and on-site photographs for digital and print marketing. Transitioned to remote work during COVID-19, maintaining productivity and communication.
Marketing Director at The Claiborne Ferguson Law Firm
December 1, 2019 - August 29, 2025
Redesigned websites leading to a 25% increase in traffic and improved UX. Created and optimized Google Ads campaigns, increasing qualified leads by 28% and improving CTR by 15%. Implemented Drift Bot on website, increasing lead capture by 12% and reducing response time. Developed comprehensive immigration marketing strategy to expand legal vertical. Built local outreach and referral program to boost brand recognition and engagement. Executed multi-channel marketing strategies including social media, digital ads, and print materials. Led multi-platform campaigns resulting in 32% increase in lead conversions. Managed public relations, media relationships, and community partnerships. Designed branded digital and print materials ensuring visual consistency. Handled annual budget, tracked performance, and reported to improve ROI.
PPC Campaign Manager & Digital Marketing Specialist at Nahon, Saharovich & Trotz Law Firm
May 1, 2018 - August 29, 2025
Audited and verified TV and radio invoices securing monthly savings and improving vendor accountability. Prepared transcripts for commercial spots ensuring compliance with advertising regulations. Managed and optimized PPC campaigns across multiple regional markets, increasing qualified leads by 35% and conversion rates by 25%. Conducted keyword research, competitor analysis, and A/B testing to improve CTR and reduce CPC. Launched targeted ad groups increasing landing page conversions by 30% and reducing bounce rates. Oversaw Google Ads budget, provided performance reports and strategy updates to increase ROI. Delivered competitive analysis influencing media strategy and messaging. Evaluated sponsorship and partnership opportunities enhancing brand visibility.
Account Coordinator at Signet, Inc.
August 1, 2016 - August 29, 2025
Graphic Designer & Marketing Coordinator at Crye-Leike Realtors
March 1, 2016 - August 29, 2025

Education

Associate of Applied Science in Graphic Art Technologies at Southwest Tennessee Community College
January 11, 2030 - August 29, 2025
Associate of Applied Science in Graphic Art Technologies at Southwest Tennessee Community College
January 11, 2030 - August 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Manufacturing, Consumer Goods, Retail, Energy & Utilities, Real Estate & Construction

Skills

Experience Level