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I’m a client-focused content strategist with 4+ years’ experience in consulting, strategizing, and building distinctive brands’ narratives that clearly position them in the market. I’m skilled at creating valuable content, digital strategy, and project management, with a proven ability to translate insights into actionable strategies and deliver measurable campaigns. I’ve led multiple brand initiatives and managed stakeholders by consistently delivering valuable opportunities through clear market research and customer journeys that improve UX. I enjoy collaborating across teams to craft compelling narratives and drive growth.…I’m a client-focused content strategist with 4+ years’ experience in consulting, strategizing, and building distinctive brands’ narratives that clearly position them in the market. I’m skilled at creating valuable content, digital strategy, and project management, with a proven ability to translate insights into actionable strategies and deliver measurable campaigns. I’ve led multiple brand initiatives and managed stakeholders by consistently delivering valuable opportunities through clear market research and customer journeys that improve UX. I enjoy collaborating across teams to craft compelling narratives and drive growth.

Daniel

Creative Producer, UX Designer, Digital Marketer, +5

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I’m a client-focused content strategist with 4+ years’ experience in consulting, strategizing, and building distinctive brands’ narratives that clearly position them in the market. I’m skilled at creating valuable content, digital strategy, and project management, with a proven ability to translate insights into actionable strategies and deliver measurable campaigns. I’ve led multiple brand initiatives and managed stakeholders by consistently delivering valuable opportunities through clear market research and customer journeys that improve UX. I enjoy collaborating across teams to craft compelling narratives and drive growth.…I’m a client-focused content strategist with 4+ years’ experience in consulting, strategizing, and building distinctive brands’ narratives that clearly position them in the market. I’m skilled at creating valuable content, digital strategy, and project management, with a proven ability to translate insights into actionable strategies and deliver measurable campaigns. I’ve led multiple brand initiatives and managed stakeholders by consistently delivering valuable opportunities through clear market research and customer journeys that improve UX. I enjoy collaborating across teams to craft compelling narratives and drive growth.

Available to hire

I’m a client-focused content strategist with 4+ years’ experience in consulting, strategizing, and building distinctive brands’ narratives that clearly position them in the market. I’m skilled at creating valuable content, digital strategy, and project management, with a proven ability to translate insights into actionable strategies and deliver measurable campaigns. I’ve led multiple brand initiatives and managed stakeholders by consistently delivering valuable opportunities through clear market research and customer journeys that improve UX. I enjoy collaborating across teams to craft compelling narratives and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Korean

Fluent

Work Experience

Content Marketing Specialist at Hotel Indigo Auckland (IHG)

August 1, 2025 - Present

Launched two brands simultaneously, directing website, content strategy, brand direction, paid ads, reporting, and campaign creatives. Established new refined brand positioning in the competitive New Zealand market. Grew both brands’ social channels to over 3000 followers and 500k views within 3 months. Consulted on brand positioning and designed two distinct content ecosystems. Managed end-to-end campaign delivery across website, EDM, SEO, and paid media. Oversaw timelines, budgets, and reporting to track campaign ROI and resource use. Coordinated senior management and external agencies to meet campaign objectives. Owned quality assurance of all marketing outputs to maintain strong brand standards. Developed customer journey frameworks improving website-to-booking flows and delivered competitor reports and campaign proposals to refine strategy with market insights.

UX Designer / Researcher (Contract) at Datacom

July 31, 2024 - September 4, 2025

Discovered, designed, and delivered the first version of Datacom’s AI assistant app within 10 weeks, focusing on propelling creative problem-solving. Coordinated Agile workflows from discovery through UX research to delivery for a new AI insights platform. Led 10 user interviews and usability tests, translating insights into project scope and requirements. Applied UX best practices based on defined user behaviors and positioning strategy. Published the first product page aligning UX, content, and design to drive traffic and adoption. Delivered full UX design process in 3 months from product discovery to final presentation, receiving positive validation from 40 AI stakeholders.

Digital Marketing Specialist at Brightstar

April 30, 2024 - September 4, 2025

Spearheaded the rebranding of a traditional business by transitioning 80% of marketing strategy to digital channels, delivering measurable growth in brand recognition. Successfully delivered paid advertising campaigns, EDMs, and landing page designs for over 20 events, exceeding expectations with click-through rates ranging from 3% to 10% and cost-per-click of $1. Proposed and directed a pre-sale initiative, increasing email list database by 40%. Led in-person meetings with clients and leadership to scale business during digital transformation.

Marketing Executive at Hotel Indigo Auckland (IHG)

September 1, 2025 - Present

Launched two brands simultaneously, directing website, content strategy, brand direction, paid ads, reporting, and campaign creatives; positioned the brand as the 'new refined brand' in the competitive NZ market. Grew social channels to 3,000+ followers and 500k views within 3 months. Led strategies for two distinct brands (Hotel Indigo & Bistro Saint), building content ecosystems, positioning, and campaign strategies. Managed end-to-end digital marketing (SEO, social media, Meta ads, website content, EDM). Delivered monthly competitor analyses, campaign ideas, and ROI reporting to senior leadership. Controlled $2,000/month budgets per brand, optimizing for CPC, CPM, and conversions. Developed customer journey framework (website → booking), improving users’ UX.

UX Designer / Researcher at Data com (Contract)

July 1, 2024 - September 20, 2025

Discovered, designed and delivered the first version of Data com’s AI assistant app within 10 weeks, focusing on propelling creative problem-solving. Coordinated Agile-style workflows from discovery. Led 10 user interviews and usability tests, translating insights into project scope and requirements. Conducted market and stakeholder research, aligning with brand positioning and content strategy. Published the first product page, aligning UX, content, and design to drive traffic and adoption. Delivered a full UX design process in 3 months, from product discovery to final presentation, receiving validation from 40 AI stakeholders.

Digital Marketing Specialist at Brightstar

April 1, 2024 - September 20, 2025

Rebranded a traditional business model by driving digital transformation, transitioning 80% of marketing strategy to digital channels and delivering measurable growth in brand recognition. Delivered paid advertising campaigns and EDM, landing page designs for 20+ events, achieving a click-through rate of 3–10% and a cost-per-click of around $1. Proposed and directed pre-sale initiatives, increasing email list data by 40%. Partnered with clients and sponsors to ensure digital strategies aligned with business objectives. Scaled personal brand to 15k organic social followers and 150k engagements across multiple social channels.

Marketing Executive at Hotel Indigo Auckland (IHG)

September 1, 2025 - Present

Launched two brands simultaneously, directing website, content strategy, brand direction, paid ads, reporting, and campaign creatives; positioned as the 'new refined brand' in the competitive NZ market. Grew both brands’ social channels to 3,000+ followers and 500k views within three months. Led end-to-end digital marketing: SEO, social media, Meta ads, website content, and EDM. Delivered monthly competitor analyses, campaign ideas, and ROI reporting to senior leadership. Managed $2,000/month budgets per brand, optimizing campaigns for CPC, CPM, and conversions. Developed customer journey frameworks (website → booking), improving the UX for target customers.

UX Designer / Researcher at DataCom

July 1, 2024 - September 20, 2025

Discovered, designed and delivered the first version of DataCom’s AI assistant app within 10 weeks, focusing on propelling creative problem-solving. Coordinated Agile-style workflows from discovery. Led 10 user interviews and usability tests, translating insights into project scope and requirements. Conducted market and stakeholder research, aligning with brand positioning and content strategy. Published the first product page, aligning UX, content, and design to drive traffic and adoption. Successfully delivered a full UX design process in 3 months, from product discovery to final presentation, receiving positive validation from 40 AI stakeholders.

Digital Marketing Specialist at Brightstar

April 1, 2024 - September 20, 2025

Rebranded a traditional business model by driving its digital transformation, transitioning 80% of marketing strategy to digital channels and delivering measurable growth in brand recognition. Successfully delivered paid advertising campaigns & EDM, landing page designs for 20+ events, exceeding expectations with a click-through rate of 3%-10% and cost-per-click of $1. Propose d & directed pre-sale initiatives, increasing email list data base by 40%. Partnered with clients and sponsors to ensure digital strategies aligned with business objectives. Personal highlight: scaled personal brand to 15k organic social followers and 150k engagement across 100 self-produced content across multiple social channels.