Joyce Yagual

Digital Marketing and E-commerce director at Kindersariato

Led collaboration with IT and merchandising teams to optimize sales funnels driving lead generation and conversions. Planned and executed multichannel digital marketing campaigns including email marketing and social media. Implemented SEO and SEM strategies, monitored campaign performance across Google Ads and Looker Studio, and developed pricing strategies by competitor analysis. Managed website updates on Prestashop CMS, ensured brand consistency with content creators, and handled inventory, order fulfillment, and digital customer care. Executed segmented email marketing campaigns with A/B testing via Brevo and Mailchimp.

Graduate Assistant - Part time job at University of South Florida USF

Instructed graduate courses in Professional Selling and graded assignments and exams. Supported departmental operations with program coordination and event planning. Designed the Center for Marketing and Sales Innovation magazine using Adobe InDesign.

Social Media Manager at Kindersariato

Produced social media content such as reels, carousels, stories, and copy optimizing hooks, CTAs, and posting cadence. Monitored social media metrics and managed growth. Developed marketing automation with Manychat to generate leads. Addressed customer feedback and complaints. Coordinated influencer trades, events, and engagement strategies to grow organic followers. Aligned product launches and promotional content with design and e-commerce teams.

Graphic designer at Kindersariato

Created branding materials, logos, and promotional content. Designed visuals for educational toys and therapeutic equipment using Adobe Illustrator. Photographed and edited product images in varied scenarios. Directed stop-motion videos with products to generate content. Designed print and digital marketing materials ensuring brand consistency across all touchpoints.

Store manager at Kindersariato

• Instructed and coached employees in public relations, sales, and effective customer service. • Structured new strategies to promote toy production and sales growth. • Collaborated with local suppliers to strengthen their loyalty to the company and enhance mutual benefits. • Surveyed and analyzed customer needs to increase customer satisfaction.

Graduate Assistant at University of South Florida

Instructed graduate courses in professional selling; led discussion sections, provided one-on-one tutoring, and graded assignments and exams. Supported departmental operations through program coordination and event planning. Taught professional selling courses with up to 60 students. Designed the Center for Marketing and Sales Innovation newsletter via Adobe InDesign, creating engaging content and layout to enhance communication with students and faculty.

Digital Marketing Director and E-commerce Specialist at Kindersariato

Led integrated digital campaigns across email, social, SEO/SEM, and content marketing for key seasonal promotions; increased online sales by 30% and doubled the customer database through CRM-driven segmentation and Instagram automation (ManyChat). Improved email open rates by segmenting lists and personalizing messaging using Brevo. Led and mentored a team of 3–5 to support e-commerce operations, content production, product photography workflows, and customer service quality. Planned and executed digital marketing campaigns for the school season, including newsletters, social media, content marketing, SEO, and SEM for the e-commerce web page. Managed online catalog, banners, inventory, and online payments on Prestashop. Collaborated with IT and web development teams to enhance website features and security. Analyzed campaign performance with Google Analytics and gathered customer insights via polls, questionnaires, and quizzes using Qualtrics.

Social Media Manager at Kindersariato

Organized and structured social media management plans using Meta Business Suite. Engaged with followers, responded to comments and messages, and coordinated support with staff. Developed automation with Manychat to grow the Instagram database and respond to comments and messages more efficiently. Monitored accounts with Hootsuite. Addressed customer complaints and feedback promptly by phone and email. Developed influencer partnerships, organized events, polls, and giveaways to grow organic reach. Planned and executed social media campaigns on Facebook and Instagram, setting goals, durations, and content. Tracked and analyzed social media metrics to assess ad performance; optimized content for search engines and user experience; produced content in 9:16 and 16:9 formats. Created and edited digital videos using Adobe Premiere, CapCut, and Wondershare Filmora.